HOPE Latina Action Day PresentationTuesday, April 10, 2011

A Nuestra Salud: Hoy y Manaña/To Our Health: Today and Tomorrow is a joint project of Latina Coalition of Silicon Valley (LCSV) and

Hispanas Organized for Political Equality (HOPE), funded by the John S. and James L. Knight Foundation.

A Nuestra Salud: Hoy y Manaña

To Our Health: Today and Tomorrow

A Nuestra Salud: Hoy y Manaña

To Our Health: Today and Tomorrow

Latino Health StatusSanta Clara County, 2011

Latinos account for more than a quarter of the residents in Santa Clara County

More Latino adults in Santa Clara County are overweight or obese compared to the County as a whole

Almost 1 in 10 Latino adults in Santa Clara County are current cigarette smokers

Fewer Latino adolescents report using cigarettes in recent years compared to previous years

Almost 2 in 3 Latinos in Santa Clara County have at most a high school degree

A higher rate of Latinos were infected with Pertussis (whooping cough) in 2010 compared to other racial/ethnic groups in the County

Incidence of TB among Latinos decreased by 46% from 1997 to 2010

Latinos have a lower age-adjusted death rate than the County as a whole

Acculturation may account for better health outcomes among recently arrived Latinos, such as lower obesity rates, than those who have lived in the united states for a longer period

A Nuestra SaludCampaign Strategies

Community Advocacy: Re-introduction of HEAL Resolution

Social Media: Promote individual action through a community of learning and sharing, focused on increasing awareness, education and access to healthier food and healthier eating options

Provided social media training to 90 Latinas

Co-Sponsor Healthy Communities Forum

Facebook, Twitter, LinkedIn and Tumblr

Weekly Social Media Topics:

• What Does “A Nuestra Salud” Mean To You?

• Tips & Tricks for Healthy Eating

• Healthy Eating On-the-Go

• Healthy Meals

• What is your Sugar IQ?

A Nuestra SaludActivities & Outcomes

www.facebook.com/anuestrasalud

236 Facebook ‘Likes’

83% Female/15% Male

57% of Females between ages of 18-34

Watch LCSV member Elizabeth Alvarez share her healthy meal idea

http://www.youtube.com/watch?v=W7QU7EN7V4I