hope & value
Post on 17-Oct-2014
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I gave this talk at a planning day for Hippo.com.au, an Australian job site start-up. I wanted to stress to the team that their notion of value was actually a price point, and value actually got decided by their customer base.I also wanted to make it clear that time was a commodity they needed to respect as much as money, something that wasn't immediately apparent to everyoneTRANSCRIPT
And now for something completely different…And now for something completely different…
hope to valuehope to value
Hippo &Hippo &the move fromthe move from
by david gillespieby david gillespie
What is value?
This?This?
For how much?For how much?
McDonald’s in France displaysMcDonald’s in France displaysthe same prices we do in Australiathe same prices we do in Australia
McDonald’s in France displaysMcDonald’s in France displaysthe same prices we do in Australiathe same prices we do in Australia
The problem with that is the prices are in €.The problem with that is the prices are in €.
McDonald’s in France displaysMcDonald’s in France displaysthe same prices we do in Australiathe same prices we do in Australia
The problem with that is the prices are in €.The problem with that is the prices are in €.
Not $.Not $.
McDonald’s in France displaysMcDonald’s in France displaysthe same prices we do in Australiathe same prices we do in Australia
The problem with that is the prices are in €.The problem with that is the prices are in €.
Not $.Not $.
How does that affect value?
If we’re hungry?If we’re hungry?
If we’re hungry?If we’re hungry?
If we’re poor?If we’re poor?
If we’re hungry?If we’re hungry?
If we’re poor?If we’re poor?
If we’re trying to lose weight?If we’re trying to lose weight?
If we’re hungry?If we’re hungry?
If we’re poor?If we’re poor?
If we’re trying to lose weight?If we’re trying to lose weight?
If we don’t eat meat?If we don’t eat meat?
If we’re hungry?If we’re hungry?
If we’re poor?If we’re poor?
If we’re trying to lose weight?If we’re trying to lose weight?
If we don’t eat meat?If we don’t eat meat?
Value is subjective and in a constant state of fluxValue is subjective and in a constant state of flux
What is hope?What is hope?
And who invited the hippy?And who invited the hippy?
*ahem**ahem*
What is hope?What is hope?
If we’re hungry?If we’re hungry?
If we’re hungry?If we’re hungry?
If we’re poor?If we’re poor?
If we’re hungry?If we’re hungry?
If we’re poor?If we’re poor?
If we’re trying to lose weight?If we’re trying to lose weight?
If we’re hungry?If we’re hungry?
If we’re poor?If we’re poor?
If we’re trying to lose weight?If we’re trying to lose weight?
If we don’t eat meat?If we don’t eat meat?
What is hope?What is hope?
A noun.A noun.
Barack Obama
Barack Obama
Author – The Audacity of Hope
Currently looking for a new crib…
……has his eye on this one.has his eye on this one.
His campaign is based on hope…His campaign is based on hope…
……and so is ours.and so is ours.
What is hope?What is hope?
A verb:A verb:
We all We all hopehope for something for something
So what do hope and value mean for Hippo?
…depends who you ask…
Everyone has a different opinion.
Why?
We set expectations based on…
The value we tell people we can offerThe value we tell people we can offer
The value we tell people we can offerThe value we tell people we can offer
The amount that we charge for that valueThe amount that we charge for that value
hold uphold up
hold uphold up(wait a minute)(wait a minute)
The value we tell people we can offerThe value we tell people we can offer
The amount that we charge for that valueThe amount that we charge for that value
ValueValue PricePrice
What something costs and what its value What something costs and what its value is are two completely different thingsis are two completely different things
……in addition…in addition…
The value we tell people we can offerThe value we tell people we can offer
The amount that we charge for that valueThe amount that we charge for that value
The time we ask people to investThe time we ask people to invest
The value we tell people we can offerThe value we tell people we can offer
The amount that we charge for that valueThe amount that we charge for that value
The time we ask people to investThe time we ask people to invest
At the end of this they decide the value, not usAt the end of this they decide the value, not us
We’re now dealing in relationships.
A note on relationships.
99% of problems stem from expectations not being met.99% of problems stem from expectations not being met.
(the rest of the time someone is likely just f*cking with you)(the rest of the time someone is likely just f*cking with you)
So…So…
HopeHope
HopeHope
ValueValue
++
HopeHope
ValueValue
ExpectationsExpectations
++
÷÷
RelationshipsRelationships
HopeHope
ValueValue
ExpectationsExpectations
++
÷÷
==
CandidatesCandidates.
Investing time, so…Investing time, so…
Investing time, so…Investing time, so…
Make it easier for me to give that to you.Make it easier for me to give that to you.
Investing time, so…Investing time, so…
Make it easier for me to give that to you.Make it easier for me to give that to you.
We’re trading on hope and only hope.We’re trading on hope and only hope.
Investing time, so…Investing time, so…
Make it easier for me to give that to you.Make it easier for me to give that to you.
We’re trading on hope and only hope.We’re trading on hope and only hope.
Show me you think my time is valuable.Show me you think my time is valuable.
Employers.Employers.
HopeHope
HopeHope
ValueValue
++
HopeHope
ValueValue
ExpectationsExpectations
++
÷÷
RelationshipsRelationships
HopeHope
ValueValue
ExpectationsExpectations
++
÷÷
==
Value is derived from hope.Value is derived from hope.
It’s a rare commodity…It’s a rare commodity…
……and something we’re lucky to trade in.and something we’re lucky to trade in.
Photo CreditsAll images were sourced using a Creative Commons search on Flickr Storm.
If your work is not licensed under Creative Commons or you would like it removed, please contact me at [email protected]; apologies in advance for any offence caused.
Page 1 – Aytena - http://www.flickr.com/photos/36315375@N00/281631266/sizes/l/
Page 4, 5, 46, 49 - tspauld - http://www.flickr.com/photos/tspauld/474207825/sizes/l/
Page 6 – 9 – brynmeillion - http://www.flickr.com/photos/brynmeillion/407242185/sizes/l/
Page 18 - : Damien - http://www.flickr.com/photos/damiensimages/969487159/sizes/l/
Page 27 – 29, 33 – grizzly lightning - http://www.flickr.com/photos/grizzly_lightning/217206970/sizes/o/
Page 31 – Steve Rhodes - http://www.flickr.com/photos/ari/2238959127/sizes/l/
Page 32 – davesag - http://www.flickr.com/photos/davesag/91334305/sizes/o/
Page 39 –SantiMB . (too busy) - http://www.flickr.com/photos/smb_flickr/479047281/sizes/l/
Page 40 – bozs13 - http://www.flickr.com/photos/bozs13/136436170/sizes/l/
Page 41 – Delgoff. - http://www.flickr.com/photos/delgoff/1137568247/sizes/l/
Page 42, 43 – ThinkGeek.com - http://www.thinkgeek.com/homeoffice/posters/7c3e/
Page 46 – Thomas Hawk - http://www.flickr.com/photos/51035555243@N01/268524287; eddie-g http://www.flickr.com/photos/81977844@N00/203982065; Stuck In Customers - http://www.flickr.com/photos/95572727@N00/285581473; Brooklyn Bound - http://www.flickr.com/photos/brooklynbound/2577526/sizes/m/; Trois Têtes (TT) - http://www.flickr.com/photos/33286810@N00/157360935; paulbence photography - http://www.flickr.com/photos/paulbence/548396620/sizes/l/; practicalowl - http://www.flickr.com/photos/55046645@N00/472305230;
Page 62 – 64 – David Gillespie