horlicks - brand extension and product line extension
DESCRIPTION
The Horlicks Brand is now a Mega brand in India due to its massive growth of its Product Line and Brand Extensions.TRANSCRIPT
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SIVAKUMAR
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1873: James Horlick + William = founded J & W Horlicks
In India, over 2 Billion cups of Horlicks are drunk every year
Origin
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Horlicks – The Market Leader
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The JourneySince 1920s
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Horlicks – Health Drinks
Junior Horlicks (1995)
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Standard Horlicks
Horlicks Flavors since 2003
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Women’s Horlicks (1997)
& Mother’s Horlicks
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Horlicks Lite (2005)
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Nutribar (2009)
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Horlicks Biscuits (1992)
Corn Flakes Biscuit
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Cookies
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Horlicks Biscuits - Juniors
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Cream Biscuits
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Multigrain Noodles / Foodles (2010)
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Chill Dood (2010)
Ready to Drink Flavoured Milk
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Oats
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Merci !!
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http://www.slideshare.net/sharathghosh/horlicks-brand-dossier
http://gsk-ch.in/Products.aspx
http://en.wikipedia.org/wiki/Horlicks
References