horned frogs presentation
TRANSCRIPT
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Horned Frogs
Chris Price, David Frick, Derek Dunkel, and Todd Gonzales
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Website Advantages
Sell MerchandiseMore in touch with fansUp to date newsSeveral forms of interaction (facebook, etc.)Sampling of MusicBand HistoryIncrease fan base
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Industry Key Components
Website ContentEase of NavigationSite AppearanceSampling MusicBand HistoryTour Dates & Tickets
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Competitive Forces
Rivalry
Existing
AmongCompetitors
Threat of Substitute Products or services
Threat of New Entrants
Supplier PowerBuyer Power
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Our Website
Media PageBioShopNewsTwitter, facebook, etc.YouTube video
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Our Website cont.
TourFan ClubCharityNew albumPhoto Gallery
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Business-to-Consumer (B2C)
Fan mailQuick access to informationTickets availableMedia Center
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Our Strategy
Focused
Strategy
Long Time Fans
Niche Market
New Fan
base