hospitality and seasonality holli howard, 2010. hospitality/tourism industry lodging food service...
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Hospitality and Hospitality and SeasonalitySeasonality
Holli Howard, 2010Holli Howard, 2010
Hospitality/Tourism IndustryHospitality/Tourism IndustryLodgingLodging Food Food
ServiceServiceTravelTravel TourismTourism Sports and Sports and
EntertainmeEntertainment Eventsnt Events
HotelsHotels QSR QSR RestaurantsRestaurants
Cruise LinesCruise Lines DMOsDMOs ArenasArenas
MotelsMotels Catering Catering CompaniesCompanies
Rail ServiceRail Service CVBsCVBs Arts CentersArts Centers
B&BsB&Bs Banquet Banquet FacilitiesFacilities
Car RentalsCar Rentals Tour Tour OperatorsOperators
TheatersTheaters
ResortsResorts Fine-dining Fine-dining RestaurantsRestaurants
Motor CoachMotor Coach Visitor Visitor CentersCenters
ParksParks
•All of these industry segments share a common characteristic: All rely on providing a quality service experience to the guest.
Tourism IndustryTourism Industry
Group of businesses Group of businesses that encompass that encompass travel/transportation travel/transportation vendors for air, rail, vendors for air, rail, auto, cruise, and auto, cruise, and motor-coach travelmotor-coach travel
Promote travel and Promote travel and vacationsvacations
Hospitality IndustryHospitality Industry
Group of businesses composed of Group of businesses composed of establishments related to lodging and establishments related to lodging and food-service management. food-service management.
Examples include: catering companies, Examples include: catering companies, casinos, restaurants etc. casinos, restaurants etc.
Other ProvidersOther Providers
Recreational facilitiesRecreational facilities Planning/meeting facilitiesPlanning/meeting facilities Sports/entertainment facilitiesSports/entertainment facilities
Good vs. ServiceGood vs. Service
Good-tangibleGood-tangible Service-intangibleService-intangible Products can be goods or services. Products can be goods or services. Most products in H&T industry are Most products in H&T industry are
services. services.
Product VariablesProduct Variables
Perishability-probability of a product Perishability-probability of a product ceasing to exist or becoming unusable ceasing to exist or becoming unusable within a limited amount of timewithin a limited amount of time Ex. Hotel rooms that aren’t being rented for Ex. Hotel rooms that aren’t being rented for
the night, fish at a restaurant that didn’t get the night, fish at a restaurant that didn’t get ordered, rooms on a cruise ship that were not ordered, rooms on a cruise ship that were not booked when cruise set sailbooked when cruise set sail
Product VariablesProduct Variables
Intangibility- a state of being abstract, as Intangibility- a state of being abstract, as are things that can’t be touched. are things that can’t be touched. Ex. Experiences guest receiveEx. Experiences guest receive
Changeability-a condition of being subject Changeability-a condition of being subject to change or alteration.to change or alteration. Ex. Guest isn’t pleased with room and Ex. Guest isn’t pleased with room and
chooses to switchchooses to switch
Product VariablesProduct Variables
Seasonality-concept that certain Seasonality-concept that certain destinations appeal to travelers at certain destinations appeal to travelers at certain times of the year, based on climate and times of the year, based on climate and geography.geography.
““High season” is the most expensive High season” is the most expensive season and the most desirable period season and the most desirable period because of holidays, vacations and because of holidays, vacations and weather. weather.
SeasonalitySeasonality
Cold-weather -destinationsCold-weather -destinations Ski resortsSki resorts
Warm-weather destinationsWarm-weather destinations Beaches/water activitiesBeaches/water activities National ParksNational Parks Foreign countriesForeign countries MountainsMountains
Competitive Market-all destinations must offer Competitive Market-all destinations must offer something for everyone throughout each season something for everyone throughout each season in order to be successfulin order to be successful
ReviewReview
1.1. Explain the segments of the hospitality Explain the segments of the hospitality and tourism industries. and tourism industries.
2.2. Draw a venn diagram showing the Draw a venn diagram showing the differences between goods and services.differences between goods and services.
3.3. Identify 4 variables of hospitality and Identify 4 variables of hospitality and tourism products. tourism products.