hospitality manual - pga tour · hospitality manual the northern trust 2017. ... julie tyson senior...
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HOSPITALITY MANUALTHE NORTHERN TRUST 2017
Dear Partners,
On behalf of THE NORTHERN TRUST tournament staff, we thank you for your support of this important championship. This year marks an exciting new era of this great event with a new title sponsor in Northern Trust, a new commissioner in Jay Monahan, and a new vision for the lead FedExCup Playoffs event. In 2017, we will show the world how New York does golf- fashion, food, and do-or-die drama on a world stage!
THE NORTHERN TRUST is the only world-class professional golf tournament hosted annually in NY/NJ and, as the first FedExCup Playoff event, there is a lot at stake. The very best 125 players in the world will battle for an opportunity to advance to the next event. For those that fail, their season will come to an abrupt end and those that survive will need to fight to put themselves in position to win the FedExCup. With the world’s spotlight upon them and a lot on the line, there is sure to be great theater. And you will have a front row seat with first class views of golf and access to new fan amenities being introduced this year.
However, while much will change, our commitment to giving back will remain a constant. The 2016 event generated $1.4 million for local charities throughout NY/NJ, totaling $45 million in charitable giving since the event began in 1967. Through your continued support, we look forward to continuing the tradition of giving back this year as we showcase New York to the world.
This is how New York does golf! Top players competing for huge stakes at one of the most exclusive venues in golf all while creating a meaningful impact on our community. We are thrilled you will be joining us; we will do everything we can to deliver beyond your expectations and to create the kind of lasting memories that come with experiencing something truly special.
We look forward to seeing you in August.
Sincerely,
Julie TysonSenior Vice PresidentChampionship ManagementPGA TOUR
TABLE OF CONTENTS
Championship Staff Contacts Page 4Tournament Initiatives Page 5Past Champions Page 6New & Improved Page 7Fact Sheet Page 8Media & TV Listing Page 9Schedule of Events Page 10
General Policies & InformationParking & Directions Page 11Ticketing – Will call, Youth, Hospitality Policy Page 12Permitted & Prohibited Items Page 13Bag Policy Page 14Alcohol Policy Page 15Autographs Page 15Banners Page 15Co-Branded Merchandise Page 15Disabled Guest Services Page 15First Aid Page 16Inclement Weather Policy Page 16Lost & Found Page 16Mobile Devices Page 16Smoking Page 16Volunteer Page 16
Area Restaurants Page 17Hotel Accommodations Page 18Signage Form – Return to Tournament Page 19
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CHAMPIONSHIP STAFF CONTACTS
EXECUTIVEJulie TysonSVP – Champ ManagementO: 212-380-0222C: [email protected]
Peter MeleVP & Executive DirectorO: 201-444-5356C: [email protected]
Michael BairdSales Operations Specialist O: 201-455-6083C: [email protected]
Jalae Smith Executive AssistantO: 212-752-8687C: [email protected]
TOURNAMENT SERVICES
Taylor BarclayTournament Services ManagerO: 201-345-6722C: [email protected]
SALES & MARKETING
Nick Clark Senior Director of SalesO: 212-380-0223 C: 816-935-8793 [email protected]
Brian Shearan Sales ManagerO: 201-455-6082C: [email protected]
Alyssa BurkardSales RepresentativeO: 201-455-6086 C: [email protected]
Jon Squeri Sales CoordinatorO: 201-444-5356C: [email protected]
OPERATIONS
Matt ByersOperations ManagerC: [email protected]
Justin OstiguyOperations ManagerC: [email protected]
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How does NEW YORK do golf?
THE NORTHERN TRUST attracts the top 125 players in the world as the lead event of the PGA TOUR’s FedExCup Playoffs; but there is SO much more to this event than just golf. With a new course and new title sponsor, the event has been reimagined to create premier sponsor and fan experiences that tap into our fan's passions for fashion, food, and do-or-die drama.
Fashion.Designer brands, fan enhancements and shopping venues, THE NORTHERN TRUST is at the forefront of golf — and golf spectator — fashion. All the best looks, plus an opportunity to get limited-time apparel from our premium partners? You won't want to miss this news.
Food.Celebrity Chefs — that's right, more than one— will be making plates exclusive to THE NORTHERN TRUST. Right again, you can only get these dishes on site at Glen Oaks Club! From your favorite New York dessert place to locally-sourced ingredients and the most quintessential Long Island food — our culinary genius can't be matched. So, what dish will you 'gram? Don't forget that hashtag #HowNYDoesGolf
Do-or-Die Drama.Although the PGA TOUR's top-125 in the FedExCup standings will earn a ticket to New York, only the best 100 will move on to the next week in their journey for the glory of the FedExCup. Four days of do-or-die drama. Rise above or go home. Play well or your season is over. And all on the only stage in the world that can handle such a competition - New York's own, Long Island. As if that’s not enough, we can guarantee you’ll see a world-class champion crowned on Sunday. Don’t believe us? Take a look at the prestigious list of tournament champions & be here yourself to witness who adds their name to the list!
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PAST CHAMPIONS
2016 Patrick Reed Bethpage Black 1991 Billy Andrade Westchester Country Club
2015 Jason Day Plainfield Country Club 1990 Hale Irwin Westchester Country Club
2014 Hunter Mahan Ridgewood Country Club 1989 Wayne Grady Westchester Country Club
2013 Adam Scott Liberty National Golf Club 1988 Steve Ballesteros Westchester Country Club
2012 Nick Watney Bethpage Black 1987 J. C. Snead Westchester Country Club
2011 Dustin Johnson Plainfield Country Club 1986 Bob Tway Westchester Country Club
2010 Matt Kuchar Ridgewood Country Club 1985 Roger Maltbie Westchester Country Club
2009 Heath Slocum Liberty National Golf Club 1984 Scott Simpson Westchester Country Club
2008 Vijay Singh Ridgewood Country Club 1983 Seve Ballesteros Westchester Country Club
2007 Steve Stricker Westchester Country Club 1982 Bob Gilder Westchester Country Club
2006 Vijay Singh Westchester Country Club 1981 Raymond Floyd Westchester Country Club
2005 Pádraig Harrington Westchester Country Club 1980 Curtis Strange Westchester Country Club
2004 Sergio García Westchester Country Club 1979 Jack Renner Westchester Country Club
2003 Jonathan Kaye Westchester Country Club 1978 Lee Elder Westchester Country Club
2002 Chris Smith Westchester Country Club 1977 Andy North Westchester Country Club
2001 Sergio García Westchester Country Club 1976 David Graham Westchester Country Club
2000 Dennis Paulson Westchester Country Club 1975 Gene Littler Westchester Country Club
1999 Duffy Waldorf Westchester Country Club 1974 Johnny Miller Westchester Country Club
1998 J. P. Hayes Westchester Country Club 1973 Bobby Nichols Westchester Country Club
1997 Ernie Els Westchester Country Club 1972 Jack Nicklaus Westchester Country Club
1996 Ernie Els Westchester Country Club 1971 Arnold Palmer Westchester Country Club
1995 Vijay Singh Westchester Country Club 1970 Bruce Crampton Westchester Country Club
1994 Lee Janzen Westchester Country Club 1969 Frank Beard Westchester Country Club
1993 Vijay Singh Westchester Country Club 1968 Julius Boros Westchester Country Club
1992 David Frost Westchester Country Club 1967 Jack Nicklaus Westchester Country Club
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NEW & IMPROVED
NEWFood ConcessionLocal food purveyor, Taste NY, has come together to create a unique (and delicious!) food opportunity for all spectators to indulge in! Mario Batali, Marc Forgione’s Lobster Press, Junior’s Deli & Cheesecake, and local farm-to-table fare from Taste NY will all feature specialty menu offerings ONLY available at THE NORTHERN TRUST.
Signature Cocktail GREY GOOSE cocktails have always been a staple at golf tournaments and this year we’ve finally created our own; the Anchor Fizz. Not available any where else, make sure you cool off with one of these!
YETIOur first-ever commemorative cup, produced by YETI, will be introduced in a Lowball Rambler. Check out the YETI Patio located in our main concession area- for a comfortable, backyard vibe with plenty of shade and ice cold refreshments!
Kendra ScottKendra Scott Jewelry and Houseware will be featured in the PGA TOUR’s first ever Color Bar. Take a break from golf and create your own customized Kendra Scott piece of jewelry!
Concierge Kiosks by TrendyGolfGolf courses can be difficult to navigate and we want to help your guests find their way around. Our information stations will feature models in premium brands to answer all your questions from where the closest restroom is to where the best views of golf are!
IMPROVEDHospitality OfferingsDrawing from our general spectator offerings, we will be adding specialty food offerings to hospitality menus options. Information to follow on specific items and pricing.
Unique VIP ExperiencesIn order to provide a fun-filled day for ALL guests, regardless of their golf interest, we are adding a variety of events for your guests to participate in. From specialty cocktail experiences, insightful fireside chats with key golf personalities (ever wonder how the pins are set on Sunday? Why was the bunker on 18 put were it is?), golf lessons, and more! We’re excited to provide activities for your guests to take part in the ultimate sporting event experience and witness first-hand “How New York Does Golf! Calendar to follow, RSVPs will be required.
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FACT SHEET
Date: August 21-27, 2017
Site: Glen Oaks Club - Old Westbury, NY Known as “Augusta of the North”, Glen Oaks Club is a mystery to PGA TOUR players as this is the first professional golf tournament that the course will host. Club history, dating back to it’s inception in 1934, connects back to the “Roaring 20s” era when many of New York City’s wealthiest families built estates out on Long Island. While this comparison might sound pretentious, course Superintendent Craig Currier (previously of Augusta National and two U.S. Opens at Bethpage Black) keeps the course perfectly conditioned. Under his supervision, the course underwent an extensive renovation that will be nothing but memorable and challenging for the best players in the world to take the stage.
Par & Yardage: 70 / 7383
Architect & Redesign: Joe Finger (1971), Joel Weiman and Craig Currier (2011)
Format: The Playoffs START here. There’s a lot at stake for the 125 FedExCup Qualifiers; no exemptions, no alternates- you must EARN your spot to play. Over the course of four days and 72 holes of stroke play, the season will end for one in five players. Only the top 100 FedExCup Point leaders will advance to Boston.
2017 Purse: $8.75 million total purse; $1.53 million to winner; 2,000 FedExCup Points to winner *FedExCup Points awarded are 4x greater during the Playoffs
Future Venues2018 Ridgewood Country Club2019 Liberty National Golf Club2020 Plainfield Country Club2021 Bethpage Black 2022 Liberty National Golf Club
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The PGA TOUR’S GLOBAL SpotlightBroadcast to 220+ countries worldwide
NATIONAL TV TIMESAll televisions sets should be on THE NORTHERN TRUST during the broadcast hours.Thursday, August 24Golf Channel: 2:00-6:00 p.m. ETFriday, August 25Golf Channel: 2:00-6:00 p.m. ETSaturday, August 26Golf Channel: 1:00-2:30 p.m. ETCBS: 3:00-6:00 p.m. ETSunday, August 27Golf Channel: 12-1:30 p.m. ETCBS: 2:00-6:00 p.m. ET
DIGITALTournament Page: www.thenortherntrust.com
SOCIALFacebook: https://www.facebook.com/TheNTGolf/Twitter: www.twitter.com/thentgolf (@TheNTGolf)Instagram: www.instagram.com/thentgolf @TheNTGolf
PGA TOUR RADIOPGA TOUR Radio: http://www.pgatour.com/radio.htmlSirius XM Radio: http://www.siriusxm.com/siriusxmpgatourradio
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SCHEDULE OF EVENTSMonday, August 21Course closed to Public Practice Rounds9:00 AM – 3:00 PM Executive Women’s Day Clubhouse Ballroom
Tuesday, August 22Gates open at 9:00 AM Practice RoundsAll Day Military Appreciation Day12:00 PM Youth Clinic Driving Range2:00 PM Military Ceremony 11th green/ 10th Tee6:15 PM Soul Cycle Ride & Happy Hour Clubhouse Patio
Spin class hosted by SOUL CYCLE with happy hour presented by DEAN & DELUCA7:00 to 9:00 PM Draw Party Fox Hollow
Wednesday, August 23Gates open at 7:00 AM Pro-Am Day6:50 –9:00 AM Morning Pro-Am Tee Times10:00 AM SUNY’s Got Your Back Main Entrance
Volunteers will be packing comfort bags for victims and survivors of sexual and interpersonal violence to be distributed to local hospitals, shelters, & centers.
12:00 PM Kendra Scott Luncheon – Luncheon hosted in the KS Color bar, includes arecognition ceremony and donation to The First Tee Girls Golf Program.
11:50 – 2:00 PM Afternoon Pro-Am Tee Times
Thursday, August 24Gates open at 7:00 AM Hospitality open at 8:00 AM
First round begins at approximately 7:15 AM
Friday, August 25Gates open at 7:00 AM Hospitality open at 8:00 AM
Second round begins at approximately 7:15 AM
Saturday, August 26Gates open at 7:00 AM Hospitality open at 8:00 AM
Third round begins at approximately 8:00 AM
Sunday, August 27Gates open at 7:00 AM Hospitality open at 8:00 AM
Final round begins at approximately 8:00 AMClosing ceremony on the 18th Green immediately following play
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PARKING & DIRECTIONSParking passes will be issued in hangtag form. All hang tag parking passes must be displayed from the rear-view mirror.
Lot 4: VIP Parking Jericho Plaza (Jericho, NY 11753). Arriving via I-495 East bound:Follow I-495 E to Jericho Turnpike in Jericho. Take exit 40E for New York State 25 E toward Syosset. Continue onto Jericho Turnpike for 0.5 miles.Turn right onto Jericho Plaza.
Arriving via I-495 West bound:Follow I-495 W to N Marginal Rd in Jericho.Take exit 40E for New York State 25 E toward Syosset. Merge onto N Marginal Rd.Turn right onto Jericho Turnpike and continue for 0.3 miles.Turn right onto Jericho Plaza.
Arriving via NY-107 North bound:Continue onto NY-107 N/S Broadway.Merge onto NY-25 W/Jericho Turnpike.After 0.7 miles, turn left onto Jericho Plaza.
Arriving via NY-107 South bound:Continue onto NY-107 S/Cedar Swamp Rd.Merge onto NY-25 W/Jericho Turnpike.After 0.6 miles, turn left onto Jericho Plaza.
GENERAL PARKINGGeneral parking is located at Nassau Coliseum and will cost $10 per car.Parking space is at a premium and carpooling is encouraged.
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TICKETING
Will CallWill Call is located at the Main Entrance; it is for last minute pick-ups and redistribution of tickets.
Hours of OperationTuesday 9:00 a.m. – 5:00 p.m.Wednesday – Saturday 7:00 a.m. – 30 minutes after playSunday 7:00 a.m. – 5:00 p.m.
Hospitality AccessAll children older than five years old are required to have an appropriate ticket to enter a hospitality venue. Children 18 and under will be admitted free to the grounds of the tournament with a paying adult. Free youth admittance provides grounds access only.
Youth PolicyChildren 18 and under will be admitted free to the grounds of the tournament with a paying adult. Free youth admittance provides grounds access only.
Additional TicketsIf you are interested in additional tickets, please contact the Tournament office.
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PERMITTED & PROHIBITED ITEMS All items are subject to search. You will be asked to return all unauthorized items to your car.
Permitted▪ Umbrellas without sleeve▪ Necessary medical supplies, strollers, small diaper bags, plastic baby bottles, and other necessary baby
supplies (infant must be with carrier); items subject to search▪ Collapsible chairs without chair bags▪ Binoculars without case▪ Small bags measuring 6 x 6 x 6 or smaller▪ Clear plastic or vinyl bags measuring 12 x 6 x 12 or smaller
Prohibited▪ No bags larger than a small purse 6 x 6 x 6 including carrying cases, backpacks, camera bags, or chair bags▪ No clear plastic, vinyl, or other carry items larger than 12 x 6 x 12▪ No plastic, metal, or glass cups, cans, or containers of any kind except for medical or infant needs▪ No computers or laptops unless approved by tournament prior to the event▪ No knives, firearms, or weapons of any nature▪ No video camera (all week)▪ No cameras (during competition rounds; Thursday - Sunday)▪ No beverages (patrons may not bring in or exit with beverages) or coolers▪ No posters, signs, or banners▪ No selfie sticks▪ No hover boards▪ All portable chairs must be removed from the course each night
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Alcohol PolicyStrict adherence to alcoholic beverage consumption laws will be enforced in all hospitality areas.Alcohol cannot be served to anyone younger than 21; proof of age will be required for anyone younger than 35. Only two drinks may be purchased at a time; spectators are not allowed to carry more than two drinks at any given time
AutographsPlayer autograph requests during competition are not allowed. There will be an autograph area for youth outside the clubhouse during tournament week.
BannersBanners and signs are strictly prohibited on the outside of tent structures, chalets, or on any fencingThe tournament will provide standard company signage for all hospitality venues.Banners may be placed on the inside back or side walls of private hospitality tents.Banners may not be placed in shared hospitality tents.
Co-Branded MerchandiseCo-branded merchandise offers a special way to engage your colleagues, business partners, and friends with THE NORTHERN TRUST. Incorporate your corporate logo as well as THE NORTHERN TRUST logo on your choice of hundreds of items. Turnaround time is approximately two weeks after logo approval.
For additional information and questions, please contact:Kerry LeckerPGA TOUR - Corporate MerchandisingPhone: 904-280-4889Email: [email protected]
Disabled Guest ServicesDisabled guest parking will be available for guests displaying a state-issued hangtag in all tournament lots. Once on site, a shuttle service is provided to help those patrons with special needs to access the course. There will also be disabled guest seating adjacent to all tournament bleachers.
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First AidTwo First Aid stations are available during tournament week. The first station is located in the Welcome Village at the Main Entrance. The second station is located between the 8th green and 10th tee. For serious injuries, an ambulance is on site.
Inclement Weather PolicyIf inclement weather is in the vicinity, spectators will be advised on electronic scoreboards. Spectators are encouraged to return to their vehicles or ticketed hospitality venue when this warning is given. Please do not presume that play will be canceled if it rains. Please follow our website, Facebook and/or Twitter feeds for the latest weather information. Re-entry to the tournament will be allowed following a suspension of play.
Lost & FoundLost and Found will be located at the Main Admission Entrance until 5:00 p.m. each day. After 5:00 p.m., all items will be transferred to the Championship Office, please call 201-444-5356.
Mobile DevicesMobile Devices, such as cell phones & other PDAs, are allowed on the grounds following the guidelines below:• Devices can be used for still photography except of players as they execute a shot during competition
rounds (beginning Thursday). NO audio/video allowed ever.• Devices must be on silent mode at ALL times.• Devices may be used for calls only in designated areas, which will be marked by signage. Designated areas
on the course include some, but not all, concession stands.• Violations may result in the confiscation of your mobile device/camera or removal from the tournament.
SmokingAll hospitality areas are non-smoking.
VolunteerVolunteers remain at the very core of this event, each year we attract up to 1,800 volunteers from the Tri-State region, ranging from nonprofit organizations to corporate groups. There is no better way to build team comradery among employees while having a positive impact on the community, and most importantly having FUN! Please contact the tournament office (201-444-5356) or visit our website to learn more!
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AREA RESTAURANTS - $$
Butera’s Italian 516-496-3633 7903 Jericho Turnpike, Woodbury 8.3mi
Ben’s Kosher Deli Kosher 516-496-4236 7871 Jericho Turnpike, Woodbury 8.2mi
Copperhill American 516-746-1243 234 Hillside Avenue, Williston Park 5.0mi
Croxley’s Ale House Sports Bar 516-293-7700 190 Main Street, Farmingdale 12.8mi
Kitchen Kabaret American 516-484-3320 409 Glen Cove Rd, Roslyn Heights 2.5mi
Market Bistro American 516-513-1587 519 N Broadway, Jericho 3.9mi
Spuntino Wine Bar & Tapas Italian 516-228-5400 1002 Old Country Rd, Garden City 4.1mi
Thyme Café American 516-625-2566 8 Tower Place, Roslyn 4.5mi
West End Café American 516-294-5608 187 Glen Cove Road, Carle Place 4.3mi
Zinburger Burgers 631-271-3891 160 Walt Whitman Rd, Huntington St 12.4mi
AREA RESTAURANTS - $$$
Gatsby Landing American 516-277-2318 1362 Old Northern Blvd, Roslyn 5.1mi
Heirloom Tavern American 516-686-6633 32 Railroad Ave, Glen Head 5.0mi
Hush Bistro American 516-293-4874 291 Main Street, Farmingdale 13.2mi
Nisen Sushi Sushi 631-621-7016 5032 Jericho Turnpike, Commack 17.7mi
Rare 650 Steak & Sushi 516-496-8000 650 Jericho Turnpike, Syosset 6.4mi
Volpe at Fox Hollow Italian 516-802-7501 7725 Jericho Turnpike, Woodbury 7.7mi 17
HOTEL ACCOMODATIONS
The Inn at Fox Hollow7755 Jericho Turnpike, Woodbury, NY8 miles/ 12 minutes http://www.theinnatfoxhollow.com/
King Studio Suite $229/ night ++ King One Bedroom $259/ night ++ Royal Suite $359/ night ++
Please visit this link (https://events.r2it.com/participant/NorthernTrust/) to submit your reservation through the tournament’s room block in order to receive our special rate.
Hilton Garden Inn Roslyn
3 Harbor Park Drive, Roslyn, NY5 miles/ 14 minuteshttp://hiltongardeninn3.hilton.com/en/hotels/new-york/hilton-garden-inn-roslyn-NYCPWGI/index.html
Preferred rate provided to the tournament, please contact directly (516-626-3600) to place your reservation.
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SIGNAGE FORM
Please indicate below exactly how your company name should appear on your Hospitality Suite sign.
Block letters, all caps only.(No slogans, logos or names other than the actual hospitality purchaser will be printed)
______________________________________________________________________________(Please print clearly):
Representative's Name____________________________________________
Phone Number___________________________________________________
Please return this form ASAP!
Via email to Taylor Barclay at [email protected]
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