hospitality seminar golden state of cocktails 2014
DESCRIPTION
Hospitality Seminar at Golden State of Cocktails, January 29th, 2014TRANSCRIPT
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Presented by: Dushan Zaric
HOSPITALITY creating a culture
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Dushan Zaric
* 18 + years of Experience behind Bars !* Co-Founder of Employees Only and Macao Trading Co NYC !* Co-Founder of The 86 Spirits Co !* Principal Bartender !* Consultant !* Author !* Yogi !* [email protected]
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What makes a bar successful?
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New Bar-Restaurant anywhere in the world !
General Formula:
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
!
!
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
!
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
* Great deal on the lease
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
!
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
!
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
* Hours of Operation
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New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
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New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
!
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
* Training
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
* Training
* Hospitality
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
+
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT
+ +
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT SERVICE
+ + =
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT SERVICE
+ + =
$$$
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Marketing & PR
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Most restaurants still fail....
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"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
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Cornell University and Michigan State University
!
!
Study of restaurants in three local markets over a 10-year period:
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YEAR 1 - 27% of restaurant startups failed; !
!
!
!
!
!
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YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
!
!
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YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
YEAR 5 - 60% had gone south. !
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YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
YEAR 5 - 60% had gone south. !
YEAR 10 - 70% had failed.
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30% Success Rate in 10 years
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yet...
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PDT, New York City
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Trailer Happiness, London
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La Descarga, Los Angeles
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Broken Shaker, Miami
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Schumman’s Bar, Munich, Germany
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Union Bar, Copenhagen, Denmark
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Black Pearl, Melbourne, Australia
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Employees Only, NYC
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Why are all these bars different?
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Simon Sinek
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Simon Sinek’s
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The Golden Circle
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WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? !
And why should anyone care?
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WHAT
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HOW
WHAT
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WHY
HOW
WHAT
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People buy “why you do it” and not
what you do!
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FOOD & COCKTAILS
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FOOD & COCKTAILS
WHAT
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BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
WHAT
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BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
HOW
WHAT
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ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
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ETHOS
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The characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
ETHOS
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The characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
ETHOS
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Building a Family
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YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners Door People, Kitchen People,
Guests
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Family - it’s emotional!
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Family - it’s emotional!
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“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
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“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.” !
Seth Godin, Tribes: We Need You to Lead Us
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“It's within these tribes that societies get built, that important things happen.” !
David Logan, Tribal Leadership
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PDT, New York City
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Trailer Happiness, London
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Houston Hospitality Team, Los Angeles
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Broken Shaker, Miami
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Schumman’s Bar, Munich, Germany
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Union Bar, Copenhagen, Denmark
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Black Pearl, Melbourne, Australia
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Employees Only, NYC
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