hospitals for hope
DESCRIPTION
Hospitals for Hope. Digital Donor Drives for Illinois & Northwest Indiana Hospital Partners. Josh Muller – Gift of Hope Steve Felde – Blessing Hospital Jeannine Zuba – OSF Saint Francis Medical Center Michelle Black – St. John’s Hospital. Short history of Gift of Hope’s NDLM Outreach. - PowerPoint PPT PresentationTRANSCRIPT
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Hospitals for HopeDigital Donor Drives for Illinois &
Northwest Indiana Hospital Partners
Josh Muller – Gift of Hope Steve Felde – Blessing Hospital
Jeannine Zuba – OSF Saint Francis Medical CenterMichelle Black – St. John’s Hospital
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Short history of Gift of Hope’s NDLM Outreach
• Hospital Development created donor designation initiatives
• No guidelines or expectations
• Resources for promotion were limited and generically branded
• Results were mixed
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Hospitals for Hope as an Alternative
• Provides hospitals with a turnkey campaign
• Engages hospital staff and community with less effort
• Uses best practices identified from previous NDLM’s
• Takes onus off of HD and hospital partners to design and implement April campaign
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Hospitals for Hope Components
• Engage staff and community in two ways:
• On-site
• On-line
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On-Site Component
• Photographed donation advocates
• Created print collateral:
• 24” by 36” foam core posters
• 8 ½” by 11” flyers
• Table tents
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Nurses Doctors
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Chaplains Healthcare Professionals
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C-Level Executives
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On-Line Component
Similar to an on-line fundraising campaign
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On-Line Component (cont.)
• Branded webpages
• Features donation advocate
• Real-time registration tracking
• Social & interactive
• Email driven
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Recruitment and Execution
• Collaborative effort between the Hospital Development and Communications Departments
• Setting up meetings
• Pitching the campaign
• Coordinating photo shoots
• Distributing materials
• Communicating updates
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Results
• 37 Hospitals for Hope partners
• More than 4,200 registrations/reaffirmations
• 700+ “Likes” on Facebook
• Countless impressions with key stakeholders
• Month-long exposure of the Gift of Hope brand and message via on-site and on-line components
• Gave a voice to organ and tissue donation within hospitals
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Blessing Health SystemSteve Felde, Senior Communications Specialist
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OSF Saint Anthony Medical CenterJeannine Zuba, Clinical Nurse Manager
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St. John’s HospitalMichelle Black, Adult Critical Care Educator
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Learn more about Hospitals for Hope at
www.Hospitals4Hope.org