hospitals using twitter

30
@UWTwtrBook Hospitals Best Practices and Twitter Anita Beninger @Anitamedia

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This presentation is about Twitter use in US hospitals. Highlights include best practices and innovative ways the channel is being used in the health care field.

TRANSCRIPT

Page 1: Hospitals using Twitter

@UWTwtrBook

HospitalsBest Practices

and Twitter

Anita Beninger@Anitamedia

Page 2: Hospitals using Twitter

@UWTwtrBook

Why This Sector?

• Health care background• Growth of the health care industry• Medical information in the digital age

Page 3: Hospitals using Twitter

@UWTwtrBook

Health Care Growth

2004-2014

Heath care jobs and salary will increase more that any other industry

Page 4: Hospitals using Twitter

@UWTwtrBook

Digital medical information

61% of adults look online

for health information.

This group is described as

e-patients.

Page 5: Hospitals using Twitter

@UWTwtrBook

Social Media Use

“ In five years every organization is going to have a FaceBook

page.”

-Ed Bennett

Page 6: Hospitals using Twitter

@UWTwtrBook

Hospitals are using social media

Page 7: Hospitals using Twitter

@UWTwtrBook

Twitter is the most common channel

Page 8: Hospitals using Twitter

@UWTwtrBook

Social Media Best Practices

• Listen • Understand• Act• Evolve

Page 9: Hospitals using Twitter

@UWTwtrBook

Best Practice = Listen

Page 10: Hospitals using Twitter

@UWTwtrBook

“We want to be engaged. We want to know what’s being said about us. And we want to

be able to react to that”.

Chris Lindsley- UMMC

SOURCE Healthleaders Media: Marketing are social media’s benefits worth the risks? 8/18/2009

Page 11: Hospitals using Twitter

@UWTwtrBook

Page 12: Hospitals using Twitter

@UWTwtrBook

Page 13: Hospitals using Twitter

@UWTwtrBook

Page 14: Hospitals using Twitter

@UWTwtrBook

Best Practice = Understand

Page 15: Hospitals using Twitter

@UWTwtrBook

Hospital Group

Biography

Page 16: Hospitals using Twitter

@UWTwtrBook

University of Maryland Medical Center

Page 17: Hospitals using Twitter

@UWTwtrBook

Best Practice = Act

Page 18: Hospitals using Twitter

@UWTwtrBook

Mayo Clinic

Page 19: Hospitals using Twitter

@UWTwtrBook

Page 20: Hospitals using Twitter

@UWTwtrBook

Page 21: Hospitals using Twitter

@UWTwtrBook

Best Practice =Evolve

Page 22: Hospitals using Twitter

@UWTwtrBook

Mercy Health System

Page 23: Hospitals using Twitter

@UWTwtrBook

Twitter use in Surgery

Page 24: Hospitals using Twitter

@UWTwtrBook

Page 25: Hospitals using Twitter

@UWTwtrBook

Mercy Children’s

VIDEO

Page 26: Hospitals using Twitter

@UWTwtrBook

“Find your voice and Inspire others to find theirs”.Stephen Covey

Lee Aase-Mayo Clinic

Page 27: Hospitals using Twitter

@UWTwtrBook

Social Media education

Page 28: Hospitals using Twitter

@UWTwtrBook

Mayo Community

User generated content

Page 29: Hospitals using Twitter

@UWTwtrBook

Hospitals

• Listening

• Understanding• Acting• Evolving

Page 30: Hospitals using Twitter

@UWTwtrBook

CreditsCredits

o Anita Beninger- @AnitaMediaAnita Beninger- @AnitaMediao Creative Commons License:Creative Commons License:

share-and-share alike; non-commercialshare-and-share alike; non-commercialo http://uwtwitterbook.com/about/2009-http://uwtwitterbook.com/about/2009-

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