2011

. Where hospitality meets business.

INTERNATIONALEXHIBITION OF

THE HOSPITALITYINDUSTRY

High profile

Happy meeting

Healthy taste

Hearty comfort

Hyper quality

Hot welcome

21 -25 October

In 2009, 1,445exhibitors, from 40Countries from allfour corners of the globe, with an increase of 10%:94%declared to have achieved the objectives of theirparticipation.The key to the success of Host lies in the demand of thevisitors which meets the offer of the exhibitors, in termsof their capacity for highlighting the state of the arttechnology of all the sectors present, as well as thequality of the dedicated pre and after sales services.Host confirms itself as the most important eventin the world for the business to businesssystem of hospitality: the ideal partner for developing sales and commercial contacts, the opportunity for finding immediate feedback on newproducts and the most innovative technologies, that the main companies plan to launch in view of the exhibition.Welcome to Host: for 5 days your world shall be here.A unique opportunity to expand the range of yourcommercial relations in Italy and abroad and tounderstand the market trends: buyers and manufacturers arrange to meet to make increasinglyinnovative forecasts and investments.

Welcome business: contacts,innovations and internationality.

ORIGIN OF EXHIBITORS

LEVEL OF EXHIBITOR SATISFACTION

PARTICIPATIONOBJECTIVES

Don’t know/no reply 1%

Americas 4%

Asia/Middle East 14%

Not sufficient 5%

Excellent 44% Good 50%

Communication/imagepromotion 30,3%

Europe 81,56%

Oceania 0,21%Africa 0,23%

Other %

Development of sales/commercial contacts

68,7%

Food Service Equipment • Bread/Pizza/Pasta • Ice Cream/Confe

Businessmeetsbusiness.

125,000 visitors, of which 33,000 foreign onesfrom 141Countries find the ideal meeting point betweensupply and demand at Host: a more than positive result,that has confirmed the strong interest of both the consolidated markets and the emerging ones.Host has been themeeting placepar excellence for36 editions, chosen by decision makers and by purchase managers: stakeholders and distributors visit Host to learn about all the most interesting offers and determine the most recent and complete responses. Participating in Host is a complete and uniquebusiness experience which allows you to defineyour own positioningwithin a market under continualevolution, to strengthen brand awareness,to get immediate feedback on the launch of a newproduct, to exchange experiences with all the operatorsof the sector.

Europe 70%

PRESENCEOF INNOVATION

ACHIEVING THE PURPOSEOF THE VISIT

ORIGIN OF VISITORS

Oceania 2%Africa 4%

Asia/Middle East 19%

Americas 5%

A lot 34%

Satisfied67%

Little 6%

Unsatisfied6%

Quite a lot60%

Very satisfied 27%

ctionery • Coffee • Bar/Coffee Machines • Hotel&Spa Emotion

A moment of exchangewhich leaves nothing to chance.

Host is a complex system: as well as being a largeexhibition area for products and services connectedto all aspects of hospitality, it is the place for updating,learningand anticipating the market trends.The series of events and meetings, which greetthe most important opinion leaders, makes Host agreat opportunity for dialogue, an exchangearea which opens up on the world to give more voiceand strength to the companies.Extremely innovative materials, technologies and design,attract the most demanding international buyers, interested in acquiring information and experimentingstate of the art products and services.Machines, equipment and semi-processed goods become the protagonists for 5 dayswith spectacularperformances. Only at Host you can experiencethe product and understand all the potential thatyou can only imagine or guess from a catalogue or on the web.

Food Service Equipment • Bread/Pizza/Pasta • Ice Cream/Confe

A response to your needs,with many innovative

and customised services. The services of Host are designed and organised tomake exhibiting and visiting easier so that more space isleft to business.All the support to the exhibitors is made to measurefor the different requirements, from customisedstands, to pre and post event services:everything is organised to simplify participation.

• online invitations, special priceson hotelaccommodation and convenient and frequenttransfers, using the ATM network connecting the cityand the exhibition area, are some of the things withwhich you can organise and improve your presence, thanks to the collaboration with the Fiera Milanobooking service.

• online pre-registrationguarantees cheap entryto visitors and greater opportunity for contacting theexhibitors.

• the online anti-counterfeiting serviceprovides precious support for obtaining informationabout protecting patents.

• the website is the instrument by means of whichthe Host world continues after the end of theexhibition.

With the formula early bird, 4% discount

on the free area,if you book the stand

by 31/10/2010.

ctionery • Coffee • Bar/Coffee Machines • Hotel&Spa Emotion

A continually updatedcommunity.

A communicating world.Host creates a HO.RE.CA.professional communitywith more than 100,000players always in contactthanks to the use of various instruments of communi-cation: the web and e-mailing, off line promotions, PRactivity, press offices and services, conferences andmoments dedicated to training. Also the newsletter, the monthly one to one instrument that makes the event last after the end ofthe exhibition, opens a window on all round professionalhospitality, with information and legal and economic aid.Host invests 2,000,000euro in promotion, witha plan including the main domestic and internationalmass media: trade and specialised journals, internationalmedia partners, daily papers, direct mailing, periodicals,radio.

Food Service Equipment • Bread/Pizza/Pasta • Ice Cream/Confe

6 exclusive events,so that no detail

is left to chance.Food Service Equipment, Bread/Pizza/Pasta, Bar/CoffeeMachines, Ice Cream/Confectionery, Coffee,Hotel&Spa Emotion. 6 specialised events forall round exploration of the market. For the 2011 edition,the sectors of excellence, on which Host has constructedits leadership, are renewed, by multiplying the interactionsand presenting new approaches and concepts, as happens for Hotel&Spa Emotion.The professional hospitality sector becomes more articulate and complete, confirming its role as marketobservatory that the event has always interpreted.The synergybetween the different areas is also enhanced by the exhibition course, specially designedto link the production chainsand integrate themas a common service. This is the philosophy and themethod of Host to increase both the flow of visitorsand product visibility.

FOOD SERVICE EQUIPMENT

BREAD/PIZZA/PASTA

ICE CREAM/CONFECTIONERY

COFFEE

BAR/COFFEE MACHINES

HOTEL&SPA EMOTION

EAST GATESOUTH GATE

WEST GATE

ctionery • Coffee • Bar/Coffee Machines • Hotel&Spa Emotion

High profile

Food Service Equipment

The specialised areas of Host.

This is the area of excellence of Host: 5 pavilions,where business becomes the protagonist.Here the large sector leaders exhibit systems,equipment and accessories for the Professional Restaurant services, equipment for processing and preserving food, machines necessary for covering the whole production and service sectorin the food service market, to be at the forefrontof HO.RE.CA.Restaurants and pizzerias, company canteensand self service restaurants, take aways, large restaurant chains and shopping centres find themost innovative solutions suited to their needs.

Bread/Pizza/Pasta

It is a response to the dynamism of this business,increasingly concerned by the quality of ingredients and production, treatment andproduction of bread based products: work benches,cupboards for storage and keeping products at the right temperature, pasta machines as well as accessories and instruments for rising, refrigerationand cooking. Bakery and pizza championships enliven the stands, to present the latest news regarding raw materials to the owners of bakeriesand fresh pasta shops and workshops, increasinglyconcerned about the technology created to enhancetypical regional products. Bread/Pizza/Pasta is positioned in a synergic relation with the ProfessionalRestaurant services area, in an Itinerary which givespride of place to quality and innovation.

Healthy taste

Hyper quality

Ice Cream/Confectionery

The specialised areas of Host.

For a traditionally Italian product, Host has a section dedicated to the whole product chain: furnishingsand showcases where design and ergonomicsadd a fresh look to machines for home-madeice-cream production and provide equipment capable of developing the potential and the qualityof professional workshops and shops.Inside, the “piazza del gelato” hosts demonstrations, events and awards, which makethe exhibition capable of attracting increasingnumbers of visitors even from abroad, thanks totechnological innovation, to research into raw materials: syrups, various kinds of cocoa, candiedfruit, milk and milk-derivates.Ice Cream/Confectionery is created in an integratedexhibition area with Bar/Coffee Machines,so that the complementary nature of the twoevents can be exploited and to optimise the contacts.

Coffee

It is the reference point for the operators all over the world: from the plant to processing, from roasting to tasting, this is the area dedicated tothe best international producers, importers and coffee roasters.This is the meeting place for the whole universe,from machines suitable for all different kinds ofprocessing to those for espresso, from sweetenersto sachets of sugar, from the presentation of themost exotic blends to correlated products, likebiscuits, spices and syrups.The guest of honour is the coffee culture,made up of experience and technique, knowledgeand respect for nature. Research, quality controland attention to the professional training of the operators, make Italian taste the strong point of the event.

Hot welcome

The specialised areas of Host.

Happy meeting

Bar/Coffee Machines

It represents more than a business sector: it is a real typically Italian formula, that of the bar,where in a single area you can find the taste of a coffee, the pleasure of a drink, the pleasure of anice-cream and the convenience of the snack bar.Characterised by the growing attention of visitors,both from Italy and abroad, the exhibition proposesideas and solutions always focussing on quality: coffee machines, equipment and accessories forbars, like drink dispensers and soda fountains, cupand glass washers, ice crushers, coffee grinders andjuice makers, as well as all those supplies and servicesto make a high value area unique and original.

Hotel&Spa Emotion

It expresses the best of this sector and rangesfrom internal and external furnishing to contracting,from state of the art technologies, to supplies, dishes and complements for the table, tablecloths, napkins and sheets, in line with the demandfor eco-sustainability and well-being.Today the new spa sectorpresents the mostinnovative solutions for designing and creatingthe well-being area in hotels: general systems, saunas, swimming pools, floors and technical tiling, lighting systems and audio video integration.The area is increasingly consolidated as the reference point for all the operators who wantto create hotel structures inspired by change,the future and relaxation all over the world.

Hearty comfort

Organised by Rassegne Spa S.S. del Sempione 28 - 20017 Rho (Mi)

www.host.fieramilano.it