hosted by clayton ferguson [email protected]
TRANSCRIPT
![Page 1: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/1.jpg)
Hosted by Clayton [email protected]
![Page 2: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/2.jpg)
Bing Basic & Stats• There IS traffic on Bing• Bing traffic converts 23% higher than Google
adwords traffic• Bing traffic is cheap & converts = great for
affiliates…• Pockets of ZERO competition that you won’t find
on adwords…
![Page 3: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/3.jpg)
Importing Adwords Campaigns
1. Switch back your 300% mobile adjustment
2. Geo import issues (especially at non-state level Geo’s)
3. Time zones and day parting (cannot change after import)
4. Do it in the Bing ads editor – not the web interface
![Page 4: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/4.jpg)
![Page 5: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/5.jpg)
[SOURCE] http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/51051/how-to-target-customers
![Page 6: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/6.jpg)
Call extensions – Bing vs. Google
![Page 7: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/7.jpg)
Landing Pages & Auto Dial Script
• Ring partner makes it easy! • Rip & Iterate optimized landing pages (You’ll need
some HTML)• Autodialer’s do not convert. Landing page =
sales page
![Page 8: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/8.jpg)
Quality Score Google vs. Bing & How to Maximize Traffic
• Google has 1 QS per KW• Bing has 3 QS per KW
• How can we use this to our advantage?
![Page 9: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/9.jpg)
Traffic Maximizing Strategies pt. 2
• Remember call extensions? Bid tablets -60% for bonus traffic
• Bid the same KW’s with a new ad/URL combo– Take a new angle on the same KW’s for your second
account (see next slide)
![Page 10: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/10.jpg)
‘Triple Serving’ your KW’s
[source] http://community.bingads.microsoft.com/ads/en/bingads/f/49/t/71498.aspx
![Page 11: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/11.jpg)
How to Optimize on Bing• Download ‘Bing ads intelligence’ excel plugin
– See how much traffic potential each KW has– See your CTR based on position and match type– See KW opportunities
• Understand Bing ‘propagation’
• Watch last months webinar on RingPools
• Success on Bing takes more patience than Google
![Page 12: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/12.jpg)
Bing WAP• Attack every approved campaign at once under
the same Campaign (Common denominator for time zones)
![Page 13: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/13.jpg)
The Future of Bing• It’s growing! Year on year is faster then google
• When call extensions improve it will be a GOLDMINE for Ppcall affiliates
• Interface, UI etc are all improving to stay competitive with Google
![Page 14: Hosted by Clayton Ferguson clay@thestartuptakeoff.com](https://reader034.vdocument.in/reader034/viewer/2022051017/56649dab5503460f94a9a3ef/html5/thumbnails/14.jpg)
Free 45 Minute PPCall Training• Type “PPCall Crash Course” into youtube
link: http://www.thestartuptakeoff.com/crash-course-become-a-successful-pay-per-call-affiliate-advanced-strategies/
• ‘The Ultimate PPCall Affiliate Toolkit’ – Use discount code “webinar10” & get 10% off!
• Questions?