hosted by: welcome kc stem alliance...marketing campaign is necessary site visits create a solution...

33
Welcome Hosted by: KC STEM Alliance Science City, Union Station

Upload: others

Post on 28-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

WelcomeHosted by: KC STEM AllianceScience City, Union Station

Page 2: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Goals for the Day

ConnectMeet & connect with other STEM program providers.

CommunicateLearn about tools to help communicate & connect with families.

CollaborateFind opportunities to collaborate.

Page 3: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Agenda

• Welcome• KC STEM Alliance - STEM Learning

Ecosystem• Using the ecosystem model for

collective impact• STEM Connect-KC Update & Launch• Brainstorming Session• Wrap Up; Next Steps

Page 4: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

2015: Kansas City Receives STEM Learning Ecosystem Designation• STEM Learning Ecosystems provide

the architecture for cross-sector learning, offering all young people access to STEM-rich learning environments so they can develop important skills and engagement in science, technology, engineering and math throughout preK-16.

Page 5: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

5

Ecosystem Leadership Team

Page 6: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Mis

sion

: In

crea

se a

cces

s an

d eq

uity

to q

ualit

y ST

EM p

rogr

ams

Vision: A robust STEM workforce & STEM literate community

Core Values• Share high quality

best practices• Decrease

duplication of efforts

• Leverage community assets

• Build on strengths of partner organizations

Page 7: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Role of

• Champion all things STEM! • Understand the landscape…advocate.Champion

• Communicate effectively – Increase STEM awarenessCommunicate

• Convene partners around common interests & priority areasConvene

• Connect partners with resources &• Connect learners with opportunitiesConnect

• Collaborate everywhere to leverage synergiesCollaborate

• Celebrate best practices and successes! Celebrate

Page 8: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Family Engagement• Work with in-school and out-of-school

partners to identify strategies to increase family engagement and connect learners with STEM opportunities.

• Chairperson: Andrea Ellis, KC Public Library

Page 9: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

9

CACI

Kansas City Public Library

Project

Page 10: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

10

How can we create spaces where marginalized youth voices can resonate and be acted upon?

THE QUESTION“How can we support young

people in discovering and

accessing learning opportunities

across the city?”

Page 11: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

11

YOUTHVOICE

Page 12: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

12Youth DemographicsYOUTH DEMOGRAPHICS

Genderqueer

Female

Male

Gender

16%

34%

50%

12 13 14 15 16 17 18 19 23

Age

African American

White

Latinx

12%

39%42%

Race

Asian

Biracial

3%3%

Page 13: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

13

20-30 sec vid or pics

Youth Workshops

Page 14: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

14

YouthThe Findings

● Awareness

● Transportation

● Friends

● Supportive Adults

Youth Transportation is not solved by more bus passes.

Page 15: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

15

Site VisitsThe Findings

● An Ecosystem is Essential

● Collaboration is Key

● Marketing Campaign is Necessary

Site Visits Create a solution that surpasses just solving for access.

Page 16: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

16

Local PartnersThe Findings

● Make educator lives easier

● Track youth participation

● Support the creation of funder reports

● Share learning opportunities with

youth

Local Partners We have to solve from a collective impact mind-set.

Page 17: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

17

“How can we support young people in discovering and accessing learning opportunities across the city??

Page 18: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

18

SupportsThe opportunity

for deeper learning increases as you move along the

continuum

BarriersAt each level more young people - based on their own descriptions - either drop out or are left behind and are unable to advance to the next, deeper stage.

Awareness

Access

Attendance

Engagement

Pathways

Opportunities

LEARNING EQUITY GAPS

Attribution: Chicago Learning Exchange, Kiley Larson Consulting, and the Kansas City Public Library

Page 19: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

19High Tech & High Touch Solution

We propose the formation of the

Kansas City Learning Exchange

(KCLX) and the development of the

supporting mobile application and

digital infrastructure

Awareness

Access

Attendance

Engagement

Pathways

Opportunities

High Tech Solution: Mobile App Social Entrepreneurship Venture

High Touch: KCLX Incubated in the Kansas City Public Library

Page 20: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

20

A tool for educators to develop new learning events and share them with the community.

WEB APPLICATION

Community Events

Social Sharing

My Events

New Event Authoring● Guided Experience● Expert Advice● Community

Calendar● Author once -

publish to multiple social networks

Page 21: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

21

We propose the formation of the Kansas City Learning Exchange (KCLX) and the development of the supporting mobile application and digital infrastructure

KCLX

FundKCLX will also cultivate a culture of educator innovation and cross-organizational collaboration by awarding targeted funding

EquipKCLX partners and the young people they reach will inform that development of the technology.

SupportKCLX will provide educators with tangible support in the

form of trainings and tools

ConnectKCLX will cultivate regular

opportunities for educators to connect with each other

Page 22: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

22Thank You

Donald and Winifred Wilson Center for Innovation and Leadership at

Office of the Chief Technology Officer, Washington, DCWashington, DC Public LibraryARTLABCity of RichmondCity of Chicago

The Mix at SFPLOakland Public LibraryKansas City Social Innovation CenterHoneywellBurns & McDonnell

Northeast High SchoolMuseum at Prairiefire

KC STEM AllianceGreater Kansas City Writing Project

Contact Information:

Andrea Ellis, Kansas City Public Library, [email protected] Larson, Kiley Larson Consulting, [email protected]

Page 23: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator
Page 24: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Goals• Help families more efficiently connect with

STEM opportunities in the Greater Kansas City region

• Raise awareness of number of STEM programs available across community

• Find new opportunities to engage, collaborate and strengthen our STEM ecosystem

• Amplify all things STEM through a central hub• Avoid event scheduling conflicts

Page 25: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

STEM CONNECT KC TOOLS

WHOSearchable directory of STEM program providers in Kansas City region

WHAT/WHEN

Events, classes and other timebound opportunities (scholarships, competitions)

WHY E-newsletterSocial mediaSTEM stories

Page 26: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

User Testing: What We Heard

Make it quick: Tighten filters to narrow choicesMake it obvious: Concisely explain your STEM programming and how to access itWhat’s available on short notice? Calendar enhancements, including filtersDon’t forget the basics: FAQs

Page 27: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Events Calendar &

Provider Directory

• www.kcstem.org/events/

Page 28: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

STEM Connect-KC Promotion Plan• Key Messages• Social Media Outreach• Content Calendar

• Monthly enewsletter• Weekly ‘Upcoming Events’ post• Annual planning calendar

• ‘Ready. Set. Explore.’ Collateral

Page 29: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Community Launch of STEM Connect-KC

Summer of STEM Campaign

Social media

Digital push

Media outreach to parenting publications

Page 30: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

BrainstormingChoose a recorder

Quick Introductions • Organization• Name and your role

Brainstorm Ideas to promote the use of STEM Connect-KC:

• Ways your organization can use the site

• Ways to raise awareness of site with clients

• Ways to encourage utilization

• Other organizations you want to invite to participate

Document as many as ideas as possible…no time to vet, but you can be generative and build on other ideas!

Page 31: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Wrap Up & Next Steps

Survey & EvaluationEcosystem “Resource Blast”

List of Brainstorming IdeasWays to Connect

Ecosystem ChallengeReach out to 1 or more partners. Collaborate on a project.Tell us about it! Send us the story.

Page 32: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

Thank you & Door Prizes!

Page 33: Hosted by: Welcome KC STEM Alliance...Marketing Campaign is Necessary Site Visits Create a solution that surpasses just solving for access. 16 Local Partners The Findings Make educator

2019 Science City Update• GKC Science & Engineering Fair: April 3-6 – judges and entrants still

welcome!• New SC area openings: Amazing Brain, March 7 & new Maker Studio,

March 8• Science City Summer Camp: June 3-Aug. 2, registration starts mid-

February

• 50th Anniversary Apollo Moon Landing: July 20• Fall Educator STEMFest: October 6