January 2017 | Vol.35 | No.1THE MAGAZINE FOR EYECARE PROFESSIONALSTHE MAGAZINE FOR EYECARE PROFESSIONALS

HOT TRENDS for 2017LATEST IN LENSESPantone Colour of the Year

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The quintessential children’s collection

OpticalPrism_NanoAd.indd 1 2016-12-08 9:24 AM

10 Optical Prism | January 2017

Preview

GO EYEWEAROne of the new and innovative

materials featured in the Ana Hickmann collection by GO

Eyewear Group is mother-of-pearl, a detail born of nature

that gives the frames deserved prominence. The material can

be found on the temples of frames like Model AH6272.

For more information:>> www.goeyeweargroup.com

WESTGROUPEKLiiK Denmark by WestGroupe offers seven new styles for women and three new frames for men. They include K-562, a semi-rimless, stainless steel frame for women with a modified clubmaster shape that adds a new twist to an iconic style, and model K-567, which features a digi-tally printed plaid pattern that winds its way through a cat-eye shape.For more information: >> www.kliik.com

“The key trends that we are seeing for men's eyewear in 2017 include

a continued focus on vintage styling as well as thin profiles in both

acetate and metal.”

JSDS2C1FL E1010 FL E1011

K-576-483E-9137

Optical Prism | January 2017 27

Eyewear companies are constantly responding to the high demand for men’s eyewear by frequently launching new styles and technologies and ensuring they are always on top of the latest trends.

For men in 2017, industry experts say most will continue to be drawn to the more conservative yet still stylish

frames. However, more and more men, it seems, are looking to push past their own comfort zones when it comes to eyewear.

“The key trends that we are seeing for men's eyewear in 2017 include a continued focus on vintage styling as well as thin profiles in both acetate and metal,” says Beverly Suliteanu, vice-president of product development at Westgroupe.

“High-density, ultra-thin acetate will be very popular in 2017 as it works well with both vintage and contemporary designs. Round, P3 and angular shapes continue to be popular as men are becoming increasingly more daring in their eyewear choices.”

She said mixing materials, whether it be metal fronts with acetate temples or layering materials within a frame, will also be popular in 2017.

“Colours will be a mix of muted nature-inspired tones for the more vintage styles as well as pops of colour for the more sport-inspired looks,” she said.

The Evatik E-9137 model – a retro-inspired frame that features a super-thin stainless steel frame with high-density acetate on the front and temple tips – as well as the fashionable acetate K-576 frames by Kliik Denmark are just some of the hottest styles by Westgroupe.

“We are indeed seeing evidence that men are emerging as potentially equal or better eyecare and eyewear consumers throughout North America,” says Ronald Krefman, a consultant for The Vision Council.

“Men are edging out women in shorter purchase cycles and increased spend-ing over recent periods. We are following this trend closely to see how significant those gender differences are and whether they persist.”

Researchers found that nearly 74 per cent of Canadians wear someform of vision correction, such as prescription eyeglasses and contact lenses. Men, the report says, spend an average of $194 on frames and $239 on lenses, while women spend an average of $189 on frames and $212 on lenses.

Men usually replace their eyewear every 2.5 years, while women hold off a bit longer and buy a new pair every 2.7 years, the report found.

“COLOURS WILL BE A MIX OF MUTED NATURE-INSPIRED TONES FOR THE MORE VINTAGE STYLES AS WELL AS POPS OF COLOUR FOR THE MORE SPORT-INSPIRED LOOKS.”

// Evatik

// Kliik

28 Optical Prism | January 2017