hotel association pitch copy
TRANSCRIPT
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Creating Amazing Customer Experiences
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Our Mission at TradeOn
Make it as easy as possible for businesses to create
Amazing Customer Experiences!
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By Creating Amazing Customer ExperiencesBusinesses get to enjoy the many benefits that come from “Happy
Customers”More ReferralsHigher MarginsReduced Advertising ExpensesHigher Annual Revenues “Mo’ $”Less Time and Labor Trying To Earn New Customers
Fact: It Costs 1/5 as much to get a happy customer to return than it does to acquire a new one.
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What exactly is an “Amazing Customer
Experience?”Think About The Last Time A Friend Asked You Where They
Should Eat.
Can You Think of the Restaurant That You Recommended To Them?
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Customer ServiceProduct QualityEnvironment/ Cleanliness
Chances are the last time you ate there, they met your expectations in
all 3 of these categories….
And most likely… they EXCEEDED your expectations in at least one of them.
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Customer Service
Product Quality
Environment/ Cleanliness
But, if a business is lacking in any one of these three
categories…
You are going to be a lot less likely to return to eat, let alone tell a friend that they should go there.
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So how does a business create AMAZING CUSTOMER
EXPERIENCES?
By EXCEEDING not MEETING the customer’s expectations!
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We can’t make everyone happy?
“The room is too hot, The room is too cold.”“My window has rain on it and I can’t see the view I that I paid for!”
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According to JD Power Stats-
An unresolved problem drops the customer satisfaction to 573 out of 1000. But with a successful resolution, it soars to 842, higher than if if there had been no problem to begin with..
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By EXCEEDING not MEETING the customer’s expectations!
*A customer expects towels to be in the bathroom.They don’t expect their towel to be folded like a swan.
*A customer expects their bed to be made.They don't expect a mint to be on the pillow.
*These are the things that a customer will remember. *These are also the things they will tell their friends about!
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Most customers won’t even realize what made them happy.They just leave feeling satisfied.
But… what can be tracked is the customer’s level of happiness and satisfaction.
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Our Story Is The TradeOn Story
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The recession hurt so many businesses. Many thought discounting was the only way to stay
alive.
We watched many of those businesses close down and they blamed the “economy”.
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We gave our customers the best experience possible while everyone else was cutting corners to discount their services.
They weren't able to deliver the same quality because they could afford it after cutting
their margins.
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Quality+Value= Happy Customer
Happy Customer+
Value= Greater Profits
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Is easily scalable Is affordable for every businesses to adoptIs easy to use
And when you want to reach as many people as possible, you have to create a product that:
Wanted to bring the Customer Experience Movementto as many businesses as possible.
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TradeOn is Born! The first customer experience tool designed for ease of use!
Engages CustomersRewards CustomersProvides Feedback to Merchants Retains Existing CustomersCollects Customer AnalyticsBuilds Merchants Social FollowersEntices new customers And this is just the beginning!
TradeOn Actively :
All of this to engage with customers and determine what can be done to improve their experience!
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Heres how it works…
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Reward Your Customers for Their Honest Feedback
The Customer Is Rewarded
The Merchant Gets Valuable Insight Into Their Customer’s Experience
Everybody Wins
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ORGANIC SOCIAL MEDIA
FOLLOWING
REDEEM OR TRADE THE REWARD
TRADE GREAT
REWARDS WITH YOUR
FRIENDS
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Questions Scientifically Designed To Get You The
Most Important Information
Three Simple Sliders -Service, Product, AtmosphereMultiple Choice QuestionOpen Ended Question
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Easy To Use Private Dashboard
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Competitors are charging between $99 and $900
for products that only do a small portion of what TradeOn can do for them.
When we first launched in July of 2014, we did too…
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Because we are a feedback company and truly believe in listening to our customers and BEATING their expectations……
We eliminated all barriers…Threw out our 12 month contract…
We are so certain that our product works, we chose to prove it to our merchants and only charge them when IT WORKS!
WE LISTENED!
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Only .90 cents for each completed survey!
Never pay more than $99 per location!
We are waiving the $99 set up fee!
Yes! My CFO hates me after all these years!