Hotel Le ASearch Engine Optimization Process

Cynthia BaertCaroline Boda

Nodira Mavlyanova

Step 1: Search by brand name

Step 2: Search by brand+location

Step 3: Search by hotel type+localization

ResultStep 1: To find the hotel by name was easy, the hotel was on top of the list

Step 2: We had the same result as step 1

Step 3: We found out that in a first line there were 3 PPR and followed by the another hotel and the 3rd party side known as boutiquehotel.com The hotel we were looking for came up 4th on the list.

Third party analysisThird party analysisWe found that the pictures were not the same between the hotel’s website and 3rd party’s site

3rd party’s hotel presentation Myboutiquehotel.com

The hotel’s website picture

CONCLUSION

While searching hotel Le A on the website, we found out different elements in 3 rd parties:- Pictures were not the same in comparison to the hotel’s website- Description of the rooms were different

What steps should the hotel take to:

-Make better use of its own websiide by improving the photos and give a clear description of the rooms- Maximize listing in 3rd parties: we found only two 3rd parties: myboutiquehotel.com and expedia.com