Hotel Managers Group

WORKING WITH A LEADER

Hotel Managers Group (HMG) has been a leader in the hospitality management industry since its founding in 1985. For almost three decades, HMG has managed over 55 uniquely different full-service and focused-service hotels.

HMG works well with the major hotel chains throughout the United States. To fulfill the requirements of the franchise sector of the leading hotel chains, HMG has passed the rigorous inspections and certification processes to be recognized as a “Select Management Company.” Our creative drive, integrity and entrepreneurial spirit enables our team to work seamlessly with ownership and the franchise brand for the success of the property. That “Seamless Relationship” and teamwork has positioned us near the top of an industry marked by constant change.

We are a team of experienced professionals providing daily oversight of hotel operations for a diverse portfolio of hospitality assets. We offer a host of full service capabilities, strengthened by a management style that encourages:

• Flexibility

• Creativity

• Economy

• Sense of Urgency

• Technology

• Dedication

• Teamwork

Hotel Managers Group

THE HOTEL MANAGEMENT COMPANY OF CHOICE

Hotel Managers Group owns, operates and provides third-party Hotel, Motel and Resort Management for the Hospitality Industry. HMG takes pride in its award-winning management, staff and hotel operations having been honored with a variety of prestigious hotel awards, and by allied service providers for nearly three decades.

HMG operates a variety of unique and distinctive hotels in the United States. The properties range from limited service commercial hotels and mid-size boutique properties to full-service destination resorts, restaurants and conference facilities. Hotel Managers Group provides on-going daily hotel operations, hotel development and project oversight, and management for properties in its portfolio.

Hotel Managers Group

HMG provides hands-on, Hotel, Motel and Resort Management Services including Hotel Operations, Consulting, Development, Design, Asset Management, Real-Estate Acquisition, Technical and Pre-Opening Services to Hotel Marketing and Risk Management. Operational services that are vital to the overall profitability and long-term sustainability of your Hotel Investment.

ASSET MANAGEMENT

Hotel Managers Group has over 27 years of experience in managing hospitality assets in different economic conditions and in various locations. HMG has worked with owners, purchasers, sellers, lenders, bankers, receivers and directly with the court as a receiver with problem hotel assets. We specialize in the following services:

Preservation of the assets including buildings, grounds, F.F.& E. (furniture, fixtures and equipment), inventories, sales & marketing records, guest contact files, employee records and maintenance of properties during any foreclosure process.

• Hotel operations and marketing assessment

• Re-positioning strategies

• Renovation planning and budgeting

• Employee retention analysis

• Feasibility studies/competition analysis

• Franchise vs Independent analysis

Hotel Managers Group

HMG MANAGEMENT PROCESS

We are often asked: “How does Hotel Managers Group assume management of a hotel property and what are the steps?”

Typically, when HMG is contacted to manage a hotel asset, we begin by interviewing the owner, lender or receiver to determine the ownership goals for the asset, i.e.; hold and maximize value, re-position the hotel and sell or maintain the asset until the end user is determined. Then we perform the following basic steps during the take over phase:

• Due diligence analysis of the asset• Market study• Human resource and staff assessment• Competition survey, strengths and weakness• Format the annual plan; A. Property analysis reportB. 12 month budgetC. Marketing planD. Capital expenditure report and budget• Report to ownership

Hotel Managers Group

HMG is a top Hotel Management Company leading the way for Hotels and Resorts to achieve success through an aggressive marketing effort that is highly visible online in today’s digital world.

HOTEL SALES & MARKETING

HMG has long been an innovator in hotel sales and marketing. From product positioning, to rate strategy to promotion and sales, HMG works in tandem with the property’s management and sales team to assure the development and activity of a successful marketing plan specific for each property. Each property’s marketing plan and sales strategy is focused on increasing revenues and REVPAR through aggressive market penetration and yield management.

Hotel Sales & Marketing efforts through HMG oversight include:• Development and implementation of a comprehensive Annual Plan• Revenue strategy and optimization• Sales training for independent as well as franchise integration• Marketing targeting and guest history and data capture• Cost-effective advertising, collateral materials, promotions, and public relations• Ongoing direct sales action planning

HOTEL ONLINE MARKETING

Whether you have an independent boutique property or branded hotel, you need to stay ahead of your competition by capturing new market share with an aggressive and effective Direct Online Distribution Strategy. The most important tool you can have to be successful is your hotel’s own website, in addition to their franchise web-presence (if available).

HMG provides:• Internet marketing evaluation• Hotel website analysis and online rate strategies• Help in development of new or remodel of existing sites for improved performance

HMG emphasizes a strong and aggressive sales and marketing presence within the marketplace. Attention is placed on working with hotel managers to enable them to work with their sales team more effectively.

Dollars allocated for marketing are tracked and return on investment reviewed to assure that the monies are being spent wisely.

Make a plan. Plan it well. Work the plan. Work the plan well.

Hotel Managers Group

EXECUTIVE TEAM

Hotel Managers Group includes a gifted team of hotel professionals with skill sets acquired both domestically and internationally through experience. We have team members who are well-versed and educated through renown hospitality programs such as the Cornell School of Hotel Administration, École Hotelière Lausanne Swiss Hotel School and UNLV. HMG recruits from the top tier of hotel professionals and many have served in executive positions with hotel associations and convention and visitors bureaus.

The HMG Corporate Executive Team: Joel Biggs, Chief Executive Officer Michele DeMayo, Executive Vice PresidentJack Giacomini, ChairmanAlan Bowles, Senior Vice President of DevelopmentJerry Gruber, Vice President of OperationsThese seasoned leaders are responsible for operational supervision and are instrumental in new product strategy and development.

GENERAL MANAGERS & DIRECTORS OF MARKETINGUnder corporate direction is a dynamic group of general managers and marketing specialists. These hospitality professionals implement innovative, pragmatic, responsive, and creative solutions for the rapidly changing hospitality environments and associated challenges facing today’s independent and franchised properties. Below is a photo taken at a recent General Managers Meeting held at the Mission Valley Resort.

Hotel Managers Group

EXECUTIVE TEAM

Joel Biggs, C.H.A.President, Co-founder and CEO of Hotel Managers Group, Joel is a seasoned hotelier with 35 years experience in the industry. He is recognized as a leading professional having founded and/or served as President and Board Member of numerous Hospitality Associations and Convention and Visitors Bureaus. Joel has served as Chairman of the Board of the California Hotel & Lodging Association as well as a Director of the American Hotel & Lodging Association. In addition to his contributions to the Hotel Industry, as an expert in overall hotel operations, Joel has managed multiple full-service and convention properties throughout the Western United States and is an experienced Franchise operator. Joel is responsible for growing Hotel Managers Group into a leading regional hotel management company encompassing multiple franchise brands as well as boutique and independent hotel properties.

Charles W. “Jack” Giacomini. C. H. A.Founding member and a principal of Hotel Managers Group, LLC, Jack is a veteran third generation hotelier with extensive experience and a strong national reputation as a successful hotel operator. Jack is a veteran of Hilton Hotels Corporation where he held various executive positions in operations, marketing and management. Jack was also a Senior Vice President of Atlas Hotels and General Manager of the 1,000 room Town and Country Resort and Convention Center. He is experienced in hotel development, renovation, feasibility, destination analysis and is known as a creative innovator and team builder. He has served numerous trade organizations as President, Chairman and currently serves on the Boards of San Diego Convention and Visitors Bureau, Lodging Industry Association and also serves several community organizations. Jack is married to Sheila (43 years) and enjoys life with three grown daughters and eight grandchildren. He resides in Rancho Santa Fe, California. Jack’s main focus is on new projects, development and hotel performance matters for Hotel Managers Group.

Michele DeMayo, C.H.A.Executive Vice President of Hotel Managers Group, Michele is listed in the “Who’s Who” in the Hospitality Industry. Having established herself early on in the hospitality industry in her career, she is a veteran Hotel Manager and Administrator. Michele has authored white pages for operational standards that are still in use in a major hotel chain today. A highly respected, well-educated and multi-cultural executive, Michele received her Masters of Science at the College of Hotel Administration, University of Nevada, Las Vegas after studies at the Swiss Hotel School, École Hotelière Lausanne. Michele is the Executive Administrator of Hotel Managers Group and is responsible for all operational key areas including Human Resources, Accounting, Risk Management, Transition Management and Employee Training. Michele is also responsible for all Local, State and National Compliance standards for all HMG Hotels and assets. She is passionate about life and travel and spends her free time researching travel trends and exotic vacations including archaeological and culinary vacations.

Hotel Managers Group

EXECUTIVE TEAM

Alan Bowles, IISenior Vice President of Development and Principal of Hotel Managers Group, Alan has spent the past decade with Hilton Hotels Corporation as Director of Franchise Development for their Western Region. He was responsible for the development of all the Hilton Family of Brands including Hilton, Doubletree, Embassy Suites, Hilton Garden Inn, Homewood Suites, Hampton Inn and Hampton Inn & Suites. His job description included the development of new-build hotels, ground up development projects, and franchise conversions to Hilton product lines. Alan was successful in executing almost 200 franchise license agreements for the company. He works in the Los Angeles Development office where he is responsible for new business and execution of the expansion HMG Hotels throughout North America.

Jerry GruberVice President of Operations, Jerry has successfully managed and/or operated Full-Service Convention Hotels and Destination Resorts for more than two decades. Jerry’s expertise as a hotelier has taken him from Hawaii to Missouri and then back again from Utah to California. Jerry is an energetic innovator with a passion for affecting positive growth in revenue from sales, food and beverage and convention service departments alike. Jerry has repositioned many properties large and small and counts among his biggest accomplishments, the turnaround of a 75,000 square foot convention facility as well as numerous Hilton Brand Properties. Jerry is credited with extraordinary patience and meticulous attention to detail which he attributes to his professional success, having rescued from default a Hilton Property most recently through increased revenues of $2,000,000, most of which went straight to the bottom line. With extensive experience in sales, food and beverage, as well as general hotel management, Jerry has worked with all of the major franchisors as well as successful independent hotel properties. He resides in Del Mar California and is the proud father of one daughter.

Hotel Managers Group

HMG HOTELS

Full-Service:• Marriott Courtyard Hotel and CoCo Beach Water Park, Fitchburg, Mass - 236 rooms• Hilton Hotel Newark/Fremont, Newark CA - 313 rooms• Crowne Plaza Hotel at Commerce Casino-Commerce, CA - 200 rooms• Best Western Zion Park Inn, Springdale UT - 120 rooms• Mission Valley Resort, San Diego, CA - 202 rooms

Focused Service:• Hampton Inn & Suites Los Angeles Burbank Airport, CA 99 rooms• Hampton Inn & Suites San Francisco-Burlingame-Airport South - 77 rooms• Hampton Inn & Suites, Denver-Highlands Ranch, Littleton, CO - 118 rooms• Hampton Inn Suites, McCarran Las Vegas Airport, NV - 129 rooms• Hampton Inn & Suites, Highland, CA - 110 rooms• Anaheim Express Inn Maingate, CA 63 rooms• Camino Inn, Mountain View, CA 140 rooms• Howard Johnson O’Cairns Inn & Suites, Rocklin, CA - 124 rooms• Nellis Suites at Main Gate, Las Vegas NV - 168 rooms

Under Construction:• Comfort Inn & Suites Lake Point UT- 69 rooms

Under Development:• Fairfield Inn & Suites by Marriott Perris, CA - 104 rooms• Hampton Inn & Suites, Las Vegas Airport at Hughes Center, NV - 145 rooms• Hilton Garden Inn Gallup, NM - 118 rooms• Residence Inn by Marriott, Truckee, CA - 129 rooms• Springhill Suites, Albuquerque Journal Center, NM - 118 rooms

Hotel Managers Group

SERVICES OF HOTEL MANAGERS GROUPHotel Managers Group provides a full menu of development, operational, marketing and accounting services to hotels and resorts including:• Complete Marketing & Sales Management• Full Accounting Systems Development• Human Resources Administration• Risk Management & Consultation• Short Term Management • Project Consulting• Food & Beverage Management• Renovation & Construction Supervision• Governmental & Franchise Compliance• Customer Relations & Quality Control• Project Analysis

DETAILED LIST OF SERVICES• Accounting & Accounting Oversight• ADA Compliance & Training• Chain Restaurant Selection• Concept Development• Due Diligence Reports• Employer of Record (Employee Burden)• Feasibility Analysis• Finance or Funding Recommendations• Food & Beverage Development• Franchise Selection and Analysis• Franchise Management• Functional Layout of Physical Plant• Guest and Employee Safety & Security• Human Resources• Legal-Risk Management• Market Development Plan and Implementation• Marketing Research and Reports• Operational Audits & Analysis• Pre-Opening Consulting• Purchasing & Inventory Controls• Quality Control Analysis• Safety Audits and Training• Sales Development• Security Audits and Training• Staff Selection and Training• Technical Systems & Training

Hotel Managers Group

Corporate Office:

16980 Via Tazon, Suite 240 San Diego, CA 92127

Tel: (858) 673-1534 • Fax: (858) 673-8539

Los Angeles Development Office:

576 35th Street Manhattan Beach, CA 90266

Tel (310) 529-3040