5 Tactics to Drive Winter BookingsA Digital Visitor eBook for Country and Coastal Hotels

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“This eBook on digital marketing for the winter is really useful, timely and should be read by all.

With less business about, hoteliers with seasonal challenges do need to produce a winter marketing plan, and here are loads of tips and a well-thought through strategy which you can start implementing tomorrow.“

Martin EvansManaging Director,The Tourism Business

Organiser, The National Hotel Marketing Conference

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05Local Influence

Data Capture

Content

Facebook Advertising

Visitor Influence

A means for capturing the contact details and other key data from genuine prospective guests.

The best way to engage customers and increase the effectiveness of your social media advertising as networks make businesses pay to reach audiences.

Facebook advertising is the most compelling way to target general and specific audiences and deliver measurable results against a variety of objectives.

Access your target audiences through the lens of social media influencers to increase awareness for your hotel at key times of the year.

Strong networking between a hotel and local influencers can raise awareness for the whole area, showing prospective visitors what’s going on year round.

Simon QuanceHead of Strategy

With holidaymakers flocking to the sandy beaches and glorious landscapes of Britain’s coastal and countryside destinations during peak season, it’s the winter months that are most keenly felt by the rural hotel industry.

This eBook was written in an effort to help country and coastal hotel marketers overcome the booking challenges faced between November and March. Each of the 5 tactics explored below have delivered proven results for accommodation providers and destinations year round.

While each tactic works on its own and will deliver results, the greatest impact will be realised when all 5 are implemented in tandem. Explored in depth, each tactic can be delivered by the owner of a single boutique country hotel and its small team, or by the marketing manager at a coastal hotel chain. The activity is scalable, measurable and effective.

Happy reading,

Simon Quance