hotel marketing trends 2013

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HOTEL marketing TRENDS Is your hotel ready for the future?

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Hotel Marketing Trends: Is Your Hotel Ready For The Future?

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Page 1: Hotel Marketing Trends 2013

HOTEL marketing

TRENDS

Is your hotel ready for the future?

Page 2: Hotel Marketing Trends 2013

What a search result looks like?

Page 3: Hotel Marketing Trends 2013

What matters ?

Design + Architecture + Speed

Qualified

Backlinks Shareable

Content

Page 4: Hotel Marketing Trends 2013

keep it simple

Page 5: Hotel Marketing Trends 2013

yes, but how?

Page 6: Hotel Marketing Trends 2013

Do you really want to share this?

Page 7: Hotel Marketing Trends 2013

1 - Use stunning visuals!

Page 8: Hotel Marketing Trends 2013

2 – Your website architecture should be clear

Google will provide punish sites that fail

to provide simple navigation for users

Page 9: Hotel Marketing Trends 2013

2 – Optimize your Google presence

Page 10: Hotel Marketing Trends 2013

3 – and your local visibility

Page 11: Hotel Marketing Trends 2013

Google is now LOCAL

Page 12: Hotel Marketing Trends 2013

4 – Who said social media can’t help?

Is Facebook Graph Search better than plain reviews?

Page 13: Hotel Marketing Trends 2013

When you talk with your agency,

it often looks like…

#HELP

Page 14: Hotel Marketing Trends 2013

5 – Analyse what you are doing

* Think about your ROI

Page 15: Hotel Marketing Trends 2013

Does a hotel

really need

social media?

Page 16: Hotel Marketing Trends 2013

Don’t waste your

time, you should

stay focused on marketing

influencers!

Page 17: Hotel Marketing Trends 2013

Not everyone should have a page

The most important is to have something to say!

Page 18: Hotel Marketing Trends 2013

How to turn your booking engine into

a social conversion machine?

Page 19: Hotel Marketing Trends 2013

We incentivize your

Page 20: Hotel Marketing Trends 2013

Trip

planning

+

is the next generation

of social media for travellers

+

Page 21: Hotel Marketing Trends 2013

How to reach

your

customers on

social medias?

Page 22: Hotel Marketing Trends 2013

Search trends are changing

…travelers are no longer satisfied with a generalized search

…a rise of travelers using meta-search, TripAdvisor

or OTAs to find their hotels

the fall of regular search

the rise of meta search

Page 23: Hotel Marketing Trends 2013

why meta search?

Page 24: Hotel Marketing Trends 2013

Protect your brand

why meta search?

Page 25: Hotel Marketing Trends 2013

The New Traveller World Mobile & Multi-devices

Page 26: Hotel Marketing Trends 2013

Brand website

Meta search

SEO

PPC

FRAGMENTATION IS THE ENEMY OF HOTEL MARKETING

Page 27: Hotel Marketing Trends 2013

think 360°

We are not talking about a website, a PPC

campaign, a bunch of keywords or a great

advertising banner…

… we are talking about a fully 360° optimized

marketing campaign strategy!

Page 28: Hotel Marketing Trends 2013

TAKE AWAYS

• Cohesive brand identity

• Connectivity of your channels

• Shareable content

And that just gets you started