hotel marketing trends 2013
DESCRIPTION
Hotel Marketing Trends: Is Your Hotel Ready For The Future?TRANSCRIPT
HOTEL marketing
TRENDS
Is your hotel ready for the future?
What a search result looks like?
What matters ?
Design + Architecture + Speed
Qualified
Backlinks Shareable
Content
keep it simple
yes, but how?
Do you really want to share this?
1 - Use stunning visuals!
2 – Your website architecture should be clear
Google will provide punish sites that fail
to provide simple navigation for users
2 – Optimize your Google presence
3 – and your local visibility
Google is now LOCAL
4 – Who said social media can’t help?
Is Facebook Graph Search better than plain reviews?
When you talk with your agency,
it often looks like…
#HELP
5 – Analyse what you are doing
* Think about your ROI
Does a hotel
really need
social media?
Don’t waste your
time, you should
stay focused on marketing
influencers!
Not everyone should have a page
The most important is to have something to say!
How to turn your booking engine into
a social conversion machine?
We incentivize your
Trip
planning
+
is the next generation
of social media for travellers
+
How to reach
your
customers on
social medias?
Search trends are changing
…travelers are no longer satisfied with a generalized search
…a rise of travelers using meta-search, TripAdvisor
or OTAs to find their hotels
the fall of regular search
the rise of meta search
why meta search?
Protect your brand
why meta search?
The New Traveller World Mobile & Multi-devices
Brand website
Meta search
SEO
PPC
FRAGMENTATION IS THE ENEMY OF HOTEL MARKETING
think 360°
We are not talking about a website, a PPC
campaign, a bunch of keywords or a great
advertising banner…
… we are talking about a fully 360° optimized
marketing campaign strategy!
TAKE AWAYS
• Cohesive brand identity
• Connectivity of your channels
• Shareable content
And that just gets you started