hotel media pack - failte ireland...86,000+ instagram followers 726,000+ registered members 20m+...

12
HOTEL MEDIA PACK - FAILTE IRELAND

Upload: others

Post on 24-Aug-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

H O T E L M E D I A P A C K - F A I L T E I R E L A N D

Page 2: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

TheTaste is Ireland’s Award Winning Food, Drink & Travel Digital Magazine.

We create a New Edition each month to highlight the best restaurants, hotels, food brands and producers in Ireland.

What sets us apart from our magazines and sites in Ireland is we have a proven track record of selling taste experiences for Restaurants & Hotels to our Readers.

Showcasing the Irish hospitality industry, through our social community and team of passionate writers, who influence where people go and the largest database of

experience seekers in Ireland with over 726,000 registered members.

ABOUT THE TASTE

Page 3: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

NAMED MOST INFLUENTIAL FOOD & DRINK JOURNALIST 2017,2018 & 2019 | MURRAY INDEX

BEST DIGITAL FOOD MAGAZINE IN THE WORLD | GOURMAND AWARDS

WINNER OF OUTSTANDING SMALL BUSINESS IN IRELAND | SFA AWARDS

WINNER OF BEST ON SOCIAL MEDIA IN IRELAND | EIR SPIDER AWARDS WINNER OF BEST FOR PUBLISHING & MEDIA IN IRELAND | EIR SPIDER AWARDS

BEST ONLINE MAGAZINE IN IRELAND | IRISH BLOGGERS ASSOCIATION AWARDS

BEST ONLINE FOOD EXPERIENCE | LITTLEWOODS WEB AWARDS WON OVERALL BEST COMPANY IN IRELAND | LITTLEWOODS WEB AWARDS

WON SILVER FOR BEST DIGITAL STARTUP | DIGITAL MEDIA AWARDS

OUR ACHIEVEMENTS9 Top Awards in Just Five Years

Page 4: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

20M+ Worldwide Readers

1.7M+ Unique Irish Readers

98,000+ Twitter Followers

91,000+ Facebook Fans

86,000+ Instagram Followers

726,000+ Registered Members

20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K

726,000+ Registered Members

4.5 Mins - 12 Pages Per Visit

OUR STATISTICS

Page 5: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

OUR STATISTICS

216,114 Bookings of Taste Experiences

€ 11.6M+ Revenue Generated for the Irish Hospitality Industry

We have a track history of delivering on every project#

Page 6: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

DUBLIN 28%

GALWAY 14%

CORK 12%

BELFAST 4%

LIMERICK 4%

KERRY 4%

REST OF IRELAND 32%

KEY CITIES & AGE PROFILE

726,000Registered

Emails Fully GDPR Approved

We have the right target market and have the ability to target by County, Gender, Age, Dining History, etc.

Page 7: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

OUR READERS Spend Time Re searching where to go next

Average number of articles viewed per visit on site 12

Average time spent on site 4.5 minutes

Average views per article 18,000

Average open rate per EzineHighest is 42%Average is 32%

Lowest was 22%

Average entries per competitionMinimum 1000 entriesAverage 3000 entries

Highest number of entries 28,500 entries

Average reach on social media 150,000

Average impressions per banner advert per week 120,000

Page 8: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

As part of the Make a Break for it Campaign, we can do the following for each hotel who gets involved…

Sell Your Packages & Boost Your Occupancy Levels

Review Your Hotels & Showcase What You Do

Amplify Your Marketing Messages on Social Media - 300,000

Circulate Your Press Releases to our Registered Members - 726,000

Run Competitions to Help Your Brand Go Viral

WHAT WE CAN DO

Page 9: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

• We will create a Failte Ireland Homepage Takeover to match the over the line FI marketing campaign

• We will build a Specific landing page for ‘Staycation’ campaign

• We have the ability to deliver different programme brands (WAW/ Ireland’s Ancient East/ Ireland’s Hidden

Heartlands/ Dublin) matching offers up with articles, recipes and competitions to make a more compelling ezine

• We will reduce our commission for Industry members from 15% to 5% for the 3 month campaign

• All Campaign Material will be promoted through all our Social Media Platforms

• A permanent Staycations banner advert will appear in all ezines to our database for 3 months

• All hotels taking part will have a management console showing all their bookings.

• This will enable us to give Failte Ireland a full report at the end of the campaign showing bookings & revenue

OUR COMMITMENT

Page 10: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

• You will receive a one page description with this video explaining how to send an offer

• We recommend that you include as many packages as possible

• Ideally each venue will has a basic one night offer, followed by 2 and 3 nights, including extras like Dinner, Spa

Treatments, Golf, Afternoon Tea, etc

• This is a price point for every type of reader and will boost sales

• For the first hotels to get involved we will be organising reviews for the September, October and November

Editions of TheTaste, this will be on a first come first served basis.

GET INVOLVED

Page 11: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

Run of Site Banner Advert

Page 12: HOTEL MEDIA PACK - FAILTE IRELAND...86,000+ Instagram Followers 726,000+ Registered Members 20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K 726,000+ Registered Members 4.5 Mins - 12 Pages Per

Staycations Landing Page