Hotel Segments

Flight vs. HotelTiming

Timing of HotelSearches

Flight Class &Hotel Segment

Number of HotelSearches

40%35%

32%

28%

46%

19%

Booked Hotel SegmentTodos

Flight vs Hotel Search and BookingWhile the timing of flight searches and booking is similar across guests of all hotel segments globally, there are differencesacross destination regions. Sameday booking of hotel and flight is popular with Latin American destinations, while flightbookings happen more often before hotel bookings for Europe and Asia-Pacific.

Flight Booking Flight Search

Before Hotel Booking

Same Day as Hotel Booking

After Hotel Booking

Destination RegionTodos

91-180 Days Before61-90 Days Before31-60 Days Before15-30 Days Before8-14 Days Before4-7 Days Before1-3 Days BeforeSame Day1-3 Days After4-7 Days After8-14 Days After15-30 Days After31-60 Days After61-90 Days After91-180 Days After 0,8%

1,0%2,7%3,4%2,9%2,9%

5,1%46,4%

9,9%5,1%4,5%5,3%4,8%

2,4%2,6%

1,0%1,7%

4,4%5,5%

4,5%4,4%

6,9%31,8%

10,3%5,4%5,2%

6,5%5,9%

3,1%3,3%

Hotel Segments

Flight vs. HotelTiming

Timing of HotelSearches

Flight Class &Hotel Segment

Number of HotelSearches

The day a traveler starts searching for accommodation is also the most likely day that he or shewill be booking a hotel room. This holds across most regions and hotel segments investigatedhere, with the Luxury segment having the highest share of same-day booking at 43% globally.

More than half of all hotel searches are conducted in the two weeks before the booking. As can beeasily spotted in the profile chart in the bottom right corner, guests of Upper Midscale hotels arethe least likely to start their research on the day of the booking, while Luxury segment guests arethe most likely to start researching options the same day they book.

Upper Midscale Upscale Upper Upscale Luxury

Sameday

1 Day Before

2 Days Before

3 Days Before

4-7 Days Before

8-14 Days Before

15-30 Days Before

31-60 Days Before

61-90 Days Before

91-120 Days Before

121+ Days Before 100%

27%

32%

35%

37%

43%

50%

62%

78%

89%

95%

100%

41%

46%

47%

49%

53%

57%

65%

77%

87%

92%

100%

37%

41%

43%

44%

48%

52%

60%

73%

84%

91%

100%

43%

48%

50%

52%

57%

62%

71%

83%

91%

96%

Destination RegionTodos

Hotel Searches Before Booking Date by Segment Hotel SegmentProfile

Hotel Segments

Flight vs. HotelTiming

Timing of HotelSearches

Flight Class &Hotel Segment

Number of HotelSearches

The Relationship Between Flight Class and Hotel SegmentGuests staying at Luxury segment hotels are more likely to have arrived at their destination on aBusiness or First Class ticket. In general, the higher the hotel segment, the more likely the use ofnon-Economy flights. Upper Midscale hotels are the exception to the norm, with a larger proportionof travelers arriving at destination on first and business class tickets (11%) than the hotel segmentabove it, Upscale (8%), and on par with Upper Upscale (also 11%).

Looking at global flight search data however, the share of non-Economy events shrinks to roughly1% and below. When searching for a flight, travelers look for available dates, airports anddeparture times before choosing the class.

Searched & Booked Flight Classes by Booked Hotel Segment

FlightBooking

Luxury

UpperUpscale

Upscale

UpperMidscale

FlightSearch

Luxury

UpperUpscale

Upscale

UpperMidscale

9%

6%

9%

16%

2%

1%

3%

5%

89%

92%

89%

79%

1%

0%

1%

1%

1%

0%

1%

2%

99%

99%

99%

97%

First Business Economy

Destination RegionTodos

Hotel Segments

Flight vs. HotelTiming

Timing of HotelSearches

Flight Class &Hotel Segment

Number of HotelSearches

Sameday

1 Day Before

2 Days Before

3 Days Before

4-7 Days Before

8-14 Days Before

15-30 Days Before

31-60 Days Before

61-90 Days Before

91-120 Days Before

121+ Days Before

613

15

16

17

19 21

23

27

27

30

411

14

14

15

17

18

21

25

2528

6

10

12 13

1314

14

16 19

20

22

816

20

20

22 25

27 29

31

3234

Hotel Searches Prior to Booking Date by Booked Segment

Frequency of Hotel SearchesThe earlier travelers start to research potential hotels to stay at, the more searches they conduct on average. Interestingly,we did not find a big variance in the number of searches for travelers who started their research between 2 and 30 daysbefore the booking. Guests of Luxury segment hotels have the highest number of searches on average. Upper Midscalebookers have the second highest number of searches because on average they start their research earlier.

Destination RegionTodos

April 2015 May 2015 June 2015 July 2015 August 2015

8

9

10

11

12

13

Average Searches

11

109

8

13

12

9

10

8

1313 13

9

8

9

12

8

12 12

11

Average Hotel Searches by Booked Segment and Month of Booking

Upper Midscale

Upscale

Upper Upscale

Luxury