hotel vermont and community entrepreneurship

21
Hotel Vermont and Community Entrepreneurship Hotels as Community Centers (c) Hotel Vermont 2017

Upload: hansvw

Post on 06-Apr-2017

14 views

Category:

Education


0 download

TRANSCRIPT

Page 1: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Hotel Vermont and Community Entrepreneurship

Hotels as Community Centers

Page 2: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Page 3: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Hotel Vermont History

• June 22, 1911 Hotel Vermont opens: https://vimeo.com/21512755

• During prohibition it found creative ways to serve the community

• Closed in 1970 as hotel• Alternative uses often as housing (in this case

apartments, later condos

Page 4: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

A new Hotel Vermont2013

Page 5: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

TrendyTimeless fusion of

old & newExclusive

“in crowd”

Accessible, democratic

Cool Warm, inviting

Soul less Heartfelt

Selfish Giving

Fabricated

Authentic &

natural

FROM “BOUTIQUE HOTEL” TO THE “UN”HOTEL

BOUTIQUEHOTEL

Hotel Vermont point of view

The ultra stylized hotel

The “un hotel”

Page 6: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

PERSONAL. NATURAL.

Improve the customer’s mental and physical well being

Be a good global and local citizen

Promote the local business and natural environment

Be grounded

PURPOSEFUL.

Warm, attentive service

Feels like yours

Special touches

Human centered

Embraces community and values

Infused with nature; true to localeGreen and sustainableSimpleFarm to tableSense of freedomEmbrace the outdoors

BRAND PILLARS

Page 7: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

We believe in (being):

simple humorous uniquecurious natural warm hosts supportive personal truthfullocal honest health profitableenthusiastic empowered

approachable proud surprised accountable

Page 8: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Hospitality is present when something happens

for you. It is absent when something happens

to you. Those two simple prepositions - for and

to - express it all.

Page 9: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Page 10: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Page 11: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Our Learning Model

WHYWHATHOWIF

Page 12: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Hotel Vermont and Community

• Hotels fill an important role in a community (examples)

• Hotels are a reflection of the community they live in

• Hotels can ignite neighborhood improvements• Hotels = Visitors = Income for the city and

neighborhood = better standard of living• Hotels can ignite new business

Page 13: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Learning about our Community

Page 14: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Reflect Vermont in designLocally designed and built

The importance of partnershipshttps://vimeo.com/154906051

Page 15: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Supporting local food (and beverage) systems

https://vimeo.com/107094771

https://vimeo.com/159359459

Page 16: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Sharing community with guestshttps://vimeo.com/118486873

Page 17: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Be a good neighbor

– Connect with immediate neighbors– Importance of a healthy neighborhood: participate

and support local charities (HV donates over $50,000 a year, both in cash and in-kind donations)

– Working with city government, law enforcement, retailers, businesses, business associations, non profits

Page 18: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Connecting with neighborsHotel Vermont Mini Library project

Page 19: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Importance of economic development

Page 20: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

Support Entrepreneurship

http://www.wcax.com/story/34958274/vermont-women-talk-business-in-burlington

Page 21: Hotel Vermont and Community Entrepreneurship

(c) Hotel Vermont 2017

What is your role in the community?