hotels and motels - industry data and analysis

10/23/2014 Hotels and Motels - Industry Data and Analysis

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Hotels and Motels

SIC 7011 | NAICS 721110

The following guide to industry information, research, and analysis provides sources for industry trends andstatistics, financial ratios, salary surveys, and more.

Select from the following page sections or scroll below to see a complete listing of available resources:

▪ Industry Analysis, Statistics, Trends, and Forecasts

▪ Financial Information and Financial Ratios

▪ Compensation and Salary Surveys

▪ Business Valuation Resources

For resource guides specific to other industries, see our index which lists resource guides by SIC codefor over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

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Hotels & Motels (view report)Hotel Franchises (view reports)Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, withspecial focus on the underlying structure and external forces and relationships that affect industries andtheir performance. Report contents include:

Sample report is available online.

American Hotel & Lodging AssociationInformation resources available from this trade association include:

Lodging Industry Profilehttp://www.ahla.com/Introductory section provides a statistical overview of lodging industry, with industry-wide statistics providedincluding average occupancy rate; average daily rate; revenue per available room; breakdown of propertiesand rooms by location, rate, and size; and customer demographics. All information is available free online.

Lodging Surveyhttp://www.ahla.com/Biennial survey provides a detailed analysis of lodging services, facilities, and trends, with topics covered inthe survey including property features, room configurations, food and beverage services, amenities offered,housekeeping, security and technology, and renovation activities. Survey is available to members only.



Hotel, Motels, and Resortshttp://www.firstresearch.comFirst Research profiles cover key aspects of an industry's size, scope, and operations, recent news anddevelopments, business challenges, issues, trends, and opportunities, and include a five-year revenuegrowth forecast. Profiles are updated quarterly and include:

Sample report is available online.

STR, Inc.Market Forecast / Trends Reporthttp://www.str.com/products/"Market Forecast" and "Trends Report" provide detailed historical and forecast data for supply, demand,revenue, occupancy, average daily rate (ADR), and revenue per available room (RevPAR) by geographicmarket (and for the historical "Trends Report", also by market segment, e.g., luxury, upscale, midscale,economy, and independent) in an Excel spreadsheet format. Sample reports can be downloaded online.

PKF Hospitality ResearchHotel Horizons®http://www.cbre.us/pkf-consulting/Quarterly econometric forecast model provides five years of historical and forecast data for supply, demand,average daily rate, and revenue per available room (RevPAR) on a national, local, multiple, and custommarket basis. National report includes breakouts for six chain-scale segments and six location categories,while local market reports include breakouts for upper-priced and lower-priced segments within the market.

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Financial Benchmarking Data

Industry Financial RatiosHotels and Motelshttp://www.bizminer.com Search for "721110"Five-year comparative financial statement analysis includes income statements with expense detail,balance sheets, cash flow analysis, and key financial and operating ratios, with detailed benchmarking dataavailable by sales size range on a national, state, and metropolitan area level.

Sample reports are available online.

PKF Hospitality ResearchInformation resources available from this organization include:

Trends® in the Hotel Industryhttp://www.cbre.us/pkf-consulting/Annual publication provides revenue and expense data by property type (e.g., full service, limited service,suite, convention, resort) on a national and regional basis, and includes detailed breakdowns of departmentalrevenues, costs, and expenses (e.g., rooms, food and beverage, other) and other operating expenses (e.g.,sales, general and administrative, maintenance, utilities, management fees, property taxes, and insurance).



BenchMarkerhttp://www.cbre.us/pkf-consulting/Custom benchmarking service allow users to extract detailed revenue and expense data from the "Trends®in the Hotel Industry" report above for a specific group of comparable properties on an aggregate basis, withselection criteria for customized reports including property type (e.g., full service, limited service, suite, resort,convention), number of rooms, affiliation, management firm, ownership, year founded, and geographic area.

STR, Inc.HOST Almanachttp://www.str.com/products/Annual financial analysis report provides detailed revenue and expense data by department on a ratio-to-sales, per-available-room, and per-occupied-room-night basis, with custom reporting option allowing for dataselection by level of service (e.g., full service, limited service), price category, size of property, age, location,and geographic area. Sample excerpts from the report including the table of contents can be viewed online.


Compensation and Salary Surveys

HVS Global Hospitality ServicesNorth America Property Compensation ReportsNorth America Lodging Corporate and Property Compensation Reporthttp://www.hvs.com/bookstore/Biennial compensation reports provide base salary and incentive information for corporate level executivesand property-level leadership positions in the North American market, with compensation for property-leveljob positions broken out by property class, property type, room count, location, and geographic market.

WageWatch, Inc.Hospitality Benchmark Compensation Surveyhttp://www.wagewatch.com/Online subscription service provides compensation data for personnel employed in the hotel, gaming, andgolf industries, with survey results filterable by property type (e.g., full service, limited service, and vacation



ownership) on a national, state, regional, or metropolitan area basis. Complete list of job positions included inthe survey and sample survey results can be viewed online, with online survey demo available upon request.

ERI Economic Research InstituteLodging and Hospitality Salary Surveyhttp://www.erieri.com/Annual salary survey provides compensation data from ERI Assessor®, government, and survey participantdatabases for personnel employed by hotels, motels, bed and breakfasts, and other short-term and longer-term lodging accommodations, with survey results available on a national and regional level. Complete listingof job positions included in the survey and sample pages for selected job positions are accessible online.


Business Valuation Resources

Appraisal InstituteHotel Market Analysis and Valuation: International Issues and Software ApplicationsRushmore, et al., Appraisal Institute, 2012http://www.appraisalinstitute.org/Valuation guide provides an in-depth discussion of the market analysis and valuation of hotels in the U.S. andother selected markets, with topics covered including current state of the lodging industry, development ofthe industry in various global markets, supply and demand for lodging accommodations, performing a marketstudy, forecasting revenues and expenses, and the valuation process. Table of contents is available online.

PKF Hospitality ResearchHospitality Investment Surveyhttp://www.cbre.us/pkf-consulting/Annual investor survey provides information on investment criteria employed for hotel transactions over thepast 12 to 18 months, with data provided in the report including capitalization rates (e.g., trailing 12 months,forward 12 months, and terminal), internal rate of return/discount rate, equity yield, cash on cash return,holding period, loan term, interest rate, amortization period, debt coverage ratio, and loan-to-value ratio.

STR, Inc.



Hotel Transaction Almanachttp://www.str.com/products/Annual publication provides an overview of historical trends in deal volume and pricing and a discussion ofmajor deals and most active markets, and also includes information on valuation parameters (e.g., price perroom, room revenue multiples, and capitalization rates) and financing terms (e.g., loan term, interest rate,amortization period, and loan-to-value ratio) broken down by property class, location, and geographic region.

BVMarketDataPrivate Company Sales TransactionsPratt's Stats® | BIZCOMPS®Free "Visitor Search" allows users to search private company sales transactions by business description forcomparable business sales transaction data, including revenue, earnings, and EBITDA multiples.


Related Industries:Bed and Breakfast InnsRecreational Vehicle Parks & CampgroundsSpa Resorts and Day SpasTravel Agents and Agencies

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hotels and motels - industry data and analysis

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