hotel_survey_press_release_eng_2012.pdf

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Grant Thorntons Hotel Survey 2012 shows that bothaverage room and occupancy rates increased in high-end

hotels across Vietnam during 2011

20th!une 2012

Grant Thornton Vietnam today released the results o" their annual Vietnam Hotel Survey The 2012 survey is

the ninth edition o" the only comprehensive study loo#ing at high-end hotels and resorts in Vietnam Thesurvey results showed that the year o" 2011 built on the success o" the preceding year Vietnams Hospitalityand Tourism industry in 2011 again achieved a creditable per"ormance with the number o" domestic and"oreign tourists both increasing$ contributing to an overall rise in room and occupancy rates

%ven though the growth rate o" international and domestic tourists was not as high as last year$ The tourismmar#et continued to grow with more than & million "oreign visitors$ a 1'1( growth year on year$ leading to arise in room rates to an average o" )S*'0+, per night$ an increase o" '1( compared with 2010 enneth.t#inson$ /anaging artner at Grant Thornton Vietnam welcomed the results saying that 2011 was alandmar# year "or the hospitality industry in Vietnam .n increase in occupancy rates and room rates has ledto an overall rise o" ev.$ the standard industry measure o" hotel utilisation and return$ o" 10,(compared with the previous year However the "irst "ew months o" 2012 are showing signs o" a slow down inthe 3-Star mar#et with several hotels reporting lower occupancy and room rates than last year This is in part

due to new room supply in the mar#et and also a change in the arrivals mi4 with more inter-regional tourgroups$ pre"erring 5 and ,-Star hotels6

Annual Average Room Rate, Occupancy Rate and RevPAR (2003 - 2011)

7ev. 8 evenue er .vailable oom

The hotels are analysed by Star category$ hotel si9e and hotel region :hen analysed by Star ran#ing$ theresults are di""erent "rom the previous year in that 5-Star hotels increased their occupancy rates by animpressive +1($ while 3-Star hotels had a lower occupancy rates than last year

0

20

40

60

80

100

120

140

2003 2004 2005 2006 2007 2008 2009 2010 2011

$

0%

10%

20%

30%

40%

50%

60%

70%

Annual averageroom rate ( $)

RevPAR

Annual averageoccupancy rate(%)


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ev. showed an overall increase "rom )S*,';5 to )S*3,+'$ a rise o" 10,( due to a higher occupancyrate coupled with increase in annual average room rate ,-Star hotels had the highest increase o" 1;'( to)S*3,&; in 2011$ "ollowed by 5-Star hotels enn terms o" revenue and e4penses$ the brea#down o" revenue in the 5 main categories ?oom sales$ @ood and

Aeverage and Bther servicesC in 2011 was very similar to that o" 2010$ accounting "or &2;($ 2+0( and '5(o" total revenue respectively :hen loo#ing at %A>T*. ?%arnings be"ore >nterest$ Ta4$ *epreciation and.mortisationC o" all Star categories$ with departmental costs lower than that o" 5 and 3-Star$ ,-Star hotelsachieved the highest %A>T*. o" 5;+(

Expenses and Profit as a Percentage of Revenue in 2011 by Star Ranking

This year$ ,;;( o" hotels surveyed said they were planning to e4pand or improve "acilities over the ne4t 2years$ o" which$ over ;0( o" said they planned to renovate :hen loo#ing at hotels by Star ran#ing$ there wasa di""erence in hotels plans this year as renovation was top o" the list across all Star categories in 2011$whereas adding more services was indicated by most respondents in 2010

>n 2011$ &5&( o" hotels conducted Dustomer Satis"action Surveys ?DSSC to gather customer "eedbac#$increasing by 103( compared with the previous year The use o" an >n room Euestionnaire6 remained themost pre"erred method$ "ollowed by Euestionnaire .t the reception6

>n 2011$ boo#ing through travel agents and tour operators continued to be the most pre"erred methodirrespective o" region$ Star ran#ing and hotel si9e$ with ,3'( o" total reservations$ a slight increase o" 03(year on year *irect boo#ing with the hotel was the ne4t pre"erred option with 2'+($ increasing by 0+(compared with 2010 while internet sales increased to 1,+( "rom 101( in 2010

Annual Average Room Rates by Star Ranking

Annual Average Occupancy Rates by Star Ranking

0

20

40

60

80

100

120

140

2003 2004 2005 2006 2007 2008 2009 2010 2011

$

3-Star

4-Star

5-Star

0%

20%

40%

60%

80%

2003 2004 2005 2006 2007 2008 2009 2010 2011

3-Star

4-Star

5-Star

17.9% 13.1% 11.4%

2.7%4.6% 5.8%

4.0%2.8% 4.5%

3.9%6.0% 6.8%

42.4%

27.6%34.5%

5.1%

2.5%

3.8%

5.0%

5.4%

4.9%

18.9%

37.8%28.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

3-Star 4-Star 5-Star

G&A expenses Sales and Marketing expenses

Repair and Maintenance expenses Energy expensesTotal departmental expenses Fixed charges

Other expenses EBITDA


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Dopies o" Grant Thornton Vietnams Hotel Survey 2012 can be ordered by visiting Grant Thornton

Vietnams website$wwwgtcomvnFpublications$ or by contacting Grant Thornton on +, + 5'10 '100 .n

%4ecutive Summary o" the survey report is also available "or download "rom the website 100( o" the

proceeds raised "rom sales o" the Hotel Survey 2012 will be donated to Bperation Smile Vietnam$ a non-

pro"it organisation providing "ree corrective "acial surgeries to underprivileged children in Vietnam su""ering

"rom cle"t lips and cle"t palates

- ends -

Further enquiries, please contact:

enneth .t#inson/anaging artner% en.t#insonIvngtcom


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About Grant Thornton International Ltd*

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local basis

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Grant Thornton >nternational Ltd Grant Thornton >nternational Ltd is a non-practicing$ internationalumbrella entity organised as a private company limited by guarantee incorporated in %ngland and :ales

About Grant Thornton Vietnam

Grant Thornton Vietnam is a member "irm within Grant Thornton >nternational Ltd ?Grant Thornton

>nternationalC$ which was established in 1''5 with o""ices in Ho Dhi /inh Dity and Hanoi and has en

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