HotSpot Merchant SolutionsThe HOW TO BE AWESOME Guide

V.1

How To Be Awesome:Hey There, You Awesome Merchant!

We’ve created this guide to help you get the most out of HotSpot Merchant Solutions.By teaching you how to use HotSpot, you will be able:

• To improve your daily business practices• To clearly measure your business performance• To improve your bottom-line

On the following pages, you will get deeply acquainted with how to use the(1) Story Activity, (2) Events, and (3) Ads functions.

This Is Your Store Activity PageOn this page, you have two primary function that give you feedback from your customers and insight into who your customers are.

A) SurveysThe survey function allows your

customer to tell you directly about THEIR experience in YOUR store.

The survey questions arecustomizable so that you can ask the questions YOU WANT answers to. Remember that day where you missed your sales quota, maybe

your customers had a badexperience with Joe?

This Is Your Store Activity PageOn this page, you have two primary function that give you feedback from your customers and insight into who your customers are.

B) CustomersThe Customer function is where you learn even more about your

great customers.

Want to know how long yourcustomers are staying for, or

perhaps how often people stop by? This is where you go.

This Is Your Events PageOh parking... the bane of our existence. But, wait! You have HotSpot Merchant Solutions. On this page, the two primary functions are to keep your customers in your store longer and get proof they are staying longer!

A) EventsBased on who your customer is,

(like Bill who buys more POSproduct the longer he is there,) you can entice them to hang around by covering their parking. Why? Well,

that bane of our existence - Parking is gone, like homerun gone!

This Is Your Events PageOh parking... the bane of our existence. But, wait! You have HotSpot Merchant Solutions. On this page, the two primary functions are to keep your customers in your store longer and get proof they are staying longer!

B) AnalyticsAfter you’ve had the HotSpot

beacons for two weeks, we start giving you the inside scoop about

your customers.

This Is Your Ads PageAs the great Henry Ford said, “A man (or women) who stops advertising to save money is like a man who stops a clock to save time”. Problem is good ole Henry didn’t know that there are TOO MANY INEFFECTIVE advertising techniques.

A) AdsBy easily developing and

uploading customizable Adswhenever you want, you get to

grab the attention of the people closest to you who are craving an

ice cream on that hot summer day.

This Is Your Ads PageAs the great Henry Ford said, “A man (or women) who stops advertising to save money is like a man who stops a clock to save time”. Problem is good ole Henry didn’t know that there are TOO MANY INEFFECTIVE advertising techniques.

B) AnalyticsThis is where you go if you:

• Want to know how manypeople saw your ad

• Want to know how many people actually came in to buy your ice cream on that hot summer day!

We know that we can help you:

• To improve your daily business practices• To clearly measure your business performance• To improve your bottom-line

If you do have any questions, would like to know more, or talk about those hot summer days, feel free to contact us!

Thanks for Taking the Time to Learn About HotSpot Merchant Solutions!