aLso From tHe puBLisHers oF HOUSTON magaZine:modern luxurY brides houston | modern luxurY interiors texas | charitY & social datebook

4 2 0 3 Y o a k u m b lv d . s u i t e 3 0 0 h o u s t o n , t x 7 7 0 0 6 7 1 3 . 6 2 2 . 1 1 1 6

HOUSTON magazine is the preeminent luxury lifestyle publication in houston, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and houston’s top tastemakers and personalities. as part of the

award-winning modern luxurY network of regional publications, HOUSTON magazine is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content

consistently engages the cultured reader. Plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, HOUSTON magazine excels in capturing the metropolitan

lifestyle, making it a valuable partner for companies wishing to reach houston’s most affl uent consumers.

With the Widening of the Panama canal to be comPleted in 2015, the Port of houston will become AmericA’s most Active seAPort, surPassing long beach, ca & Port elizabeth, nJ.

t h e m A r k e t

The housTon AreA is A

leAding mArkeT for Affluence

in The u.s.

#2houston’s

rank (behind nYc) for the most theater seats in their

17-block theater district.

With more than 10,000 restaurants, houston is ranked bY

forbes as one of the best

Places to eat in the u.s.

houston boasts 29 Fortune 500 companies and 19 Fortune 100 Fastest growing companies. it is the #1 citY for Job generation.

sources: forbes, us business and World report, biz Journal and the center for Women’s business.

houston boasts the largest

medical center in the World and

is the #1 cancer facilitY in the

united states With m.d. anderson.

30 if it was its

own country, houston would

be the 30th richest

country on the planet.

t h e m A g A z i n e

HOUSTON mAgAzine

delivers The luxury locAl And visiTor mArkeT like no oTher

luxurY lifestYle, affluent influencers, the best neighborhoods.

We reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and

event distribution throughout houston. this happens selectively in only the top neighborhoods and retail zones

and delivers an unparalleled audience.

We host and support hundreds of luxury, community & non-profit

events throughout the greater houston area

We are the magazine of choice for the finest luxury brands and the influencers

in our community.

c o n t e n t t h At e n g A g e s A f f l u e n t, e d u c At e d c o n s u m e r s

sources: iPsos mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri HOUSTON magazine reader Profile study

$354,700 average household income

hold col l ege degrees : 76%hold Post-grad degrees: 31%

have visited or contacted

an advertiser80%

[digiTAl savvy]

We have a higher number of aPP doWnloads and more interaction with our apps than any

other local luxury lifestyle magazine. our extensive email database and a thriving social

network of active facebook fans and tWitter and instagram followers further enhance our

digital engagement with readers.

w h o i s r e A d i n gH O U S T O N m A g A z i n e ?

AppeAling To The mosT AcTive luxury consumer

the bAsics

male/female ..................................................................38%/62%

average age .............................................................................43

college grad ........................................................................76%

Post-grad degree .................................................................31%

oWn their oWn home ........................................................84%

married/Partnered ...............................................................63%

engAgement

readers Per coPY ....................................................................3.2

median time sPent With an issue ................................. 60 min.

have read 3 out of 4 coPies ...............................................74%

Affluence

avg. household income ............................................$354,700

avg. net Worth .........................................................$2,431,000

avg. home value ....................................................... .$1,000,700

avg. investment Portfolio ......................................$1,482,700

tAking Action

AS A reSUlT Of reAdiNg houston mAgAziNe

visited or contacted an advertiser .................................80%

attended an advertised event ...........................................15%

visited an advertiser’s Website ...........................................40%

source: 2011 gfk mri HOUSTON magazine reader Profile study, audience $150k. aam audited.

67%of our readers Prefer to buY

luxurY brands

77%of our

readers find HOUSTON magazine resourceful When looking for Places

to drink or dine

r e s u lt s

WhAT our AdverTisers Are sAying

AbouT HOUSTONmAgAzine

my experience with HOUSTON magazine and mOderN lUXUrY iNTeriOrS TeXAS has been very positive. the modern luxurY

brand aligns perfectly with madison lily rugs, and the

reader is very responsive. We have clients come in on a regular basis saying these publications specifi cally brought them in. i

would certainly recommend them as a strong advertising partner for

anyone in houston looking to grow their business.

eDgar poDZemny, maDison LiLy rugs

i have to congratulate You on the Presentation of the

book. it is extremelY Well done and has given manY

small stores an oPPortunitY to advertise in houston’s

toP magazine. i have to saY, it Was a Pleasure Working With You; You’re so Professional

and so is Your team.

caLLi saitowitZ, BB1 cLassic

as a small, growing design fi rm, it is often very diffi cult to fi nd

adequate resources, specifi cally for advertising. however,

from the beginning, the team at HOUSTON magazine not only inspired confi dence, but generated the results we were looking for in our advertising

efforts. the team created solutions that went above and beyond and

that were a suitable fi t for our overall plans. by partnering with

HOUSTON, we have been able to consistently increase our presence

in the houston area, produce great events and create more

visibility to connect with potential clients. because of these things, we believe we have partnered with true leaders in the industry. thank you guys for believing in

us, we really appreciate it!

Laura umansKy, Laura u coLLection &

Design stuDio

d i s t r i b u t i o n

TArgeTing The mosT AffluenT

reAders in housTon

And beyond

40%direct residentiAl mAil

these copies are direct-mailed to homes in the most affluent zip codes in the houston area.

35%controlled commerciAl

top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations

displaying copies, adding significant breadth to our audience.

15%luxury hotels

Placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.

5%select newsstAnd

With targeted precision, our magazines are out to get the most exposure from airports, barnes & nobles, and boutique

newsstand placement throughout the city.

5%event distribution

our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.

★ digitAl distribution

tablet devices and smartphones are reinventing how our readers consume content. accordingly, HOUSTON magazine is available

in both app and digital edition formats.

source: 2011 gfk mri HOUSTON magazine reader Profile study, audience $150k. aam audited.

o u r m o d e l

a custom survey conducted by mri reveals a reader profile that embodies what most luxury retailers and markets would call

“the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of

any other local magazine.

50,000circulation

160,000readershiP

full-service custom Publishing

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events

digitAl Advertising

• online advertising on modernluxurY.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated facebook fans and twitter followers

events & Promotion

• event creation—exclusively tailored events for highly targeted local infl uencers

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. HOUSTON magazine offers advertisers affi liations

with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m A r k e t i n g

A 360-degree plATform for

brAnding impAcT

e d i t o r i A l c A l e n d A r

in-The-knoW ulTimATe Access

To A luxury lifesTyle

JAnuAry | best of the citY issue aD cLose: Dec 1, 2013 | materiaLs Due: Dec 1, 2013

this highly anticipated feature includes the best of what’s new and upcoming in our cities, with extended beauty coverage.Special Section: Top Board-Certifi ed doctors and Hospitals

februAry | most fascinating faces/neWcomers issue aD cLose: Jan 1 | materiaLs Due: Jan 1

We pay homage to our cities’ shining stars.Special Sections: rodeo, 2014 restaurant guide

mArch | sPring fashion and home design issue aD cLose: FeB 1 | materiaLs Due: FeB 1

the latest in seasonal trends and styles in fashion and home design. Special Sections: Charity & Social datebook; Premier & Private dining; destination galveston, gallery finds

APril | men’s issue aD cLose: mar 1 | materiaLs Due: mar 1

our annual men of style portfolio. Plus: men’s fashion, best-in-class automotive and more!Special Section: Health + Beauty (Spas & Salons)

mAy | summer travel issue aD cLose: apr 1 | materiaLs Due: apr 1

our award-winning array of dreamy destinations both near and far.Special Section: master Chefs, Sommeliers & mixologists

June | nightlife and entertainment issue aD cLose: may 1 | materiaLs Due: may 1

our hippest issue of the year, covering the artists and venues that make our cities buzz after the sun goes down! Special Sections: Power lawyers & law firms; luxury Nightlife Collection

July | restaurant issue aD cLose: Jun 1 | materiaLs Due: Jun 1

our annual collector’s edition serves up our cities’ hottest restaurants, best dishes and top chefs on the food and restaurant scene. Special Section: Top Board-Certifi ed doctors and Hospitals

August | real estate, home and design issue aD cLose: JuL 1 | materiaLs Due: JuL 1

inside our cities’ real estate markets and most coveted areas. Plus: the latest trends in homes and design.Special Section: Houston restaurant Weeks guide

sePtember | fall fashion issue aD cLose: aug 1 | materiaLs Due: aug 1

our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.Special Sections: Top luxury real estate Professionals; gift guide; Charity & Social datebook Update

october | Winter travel issue aD cLose: sep 1 | materiaLs Due: sep 1

our annual ski report and other worldly destinations. Plus: weekend escapes. Special Sections: Health + Beauty (Spas & Salons); men of fashion; Premier & Private dining; gift guide

november | PhilanthroPY issue (+gift guide/JeWelrY and Watches) aD cLose: oct 1 | materiaLs Due: oct 1

this new feature salutes local do-gooders who have gone above and beyond for our cities’ charities. Special Sections: gift guide; dynamic Women

december | arts and PoWer issue aD cLose: nov 1 | materiaLs Due: nov 1

our exclusive modlux Power register of the super-smart, super-talented and super-connected cultural set. Special Sections: Top financial Planners; luxury Nightlife Collection

e v e n t s

signATure AffAirs WiTh Access To housTon’s eliTe sociAl

circles

JAnuAry | best of the citY issue release each January, HOUSTON magazine editor-in-chief, Jeff gremillion, invites our valued readers to one of the hottest venues in the city to celebrate the release of the annual best of the city issue.

mArch | CHAriTY & SOCiAl dATeBOOK issue release HOUSTON magazine partners with one of houston’s prime venues to host the issue-release of the eighth annual Charity & Social datebook. in honor of the issue, HOUSTON magazine will invite all of our advertisers from the Charity & Social datebook- those heading up the most prestigious boards or co-chairing the most talked about events.

APril | men of stYle issue release each april, HOUSTON magazine Publisher, Peter remington, and editor-in-chief, Jeff gremillion, invite houston’s elite young-professional trendsetters to celebrate the release of the annual men of style issue. guests enjoy passed gourmet food, signature cocktails and luxury swag bags.

June | fresh faces of fashion announcement HOUSTON magazine and tootsies partner in announcing the 10 most fashion-forward ladies of 2014. viP guests are invited to be the fi rst to see which houston-area socialites are named the year’s fresh faces of fashion and will be featured in the september issue of HOUSTON magazine.

June | nightlife issue release HOUSTON magazine teams up with one of houston’s hottest luxury nightlife spots to toast the annual nightlife issue. magazine viPs sip on premium cocktails, and dance the night away to music by one of the city’s premier dJs.

August | fresh faces of fashionHOUSTON magazine and tootsies team up to throw the most exclusive fashion event of the season. stylish socialites and young-professional trendsetters gather at tootsies to enjoy shopping, live music, passed hors d’oeuvres, wine and cocktails. to conclude the night of fun and fashion, the 2014 fresh faces of fashion and Page Parkes models hit the runway in some of fall’s fi ercest looks.

october | men of fashion HOUSTON magazine hosts a dude-friendly event to celebrate the release of its october book as well as the issue’s special “men of fashion” advertising section. reps from houston’s high-end men’s stores are on hand to chat with guests about their fall stocks. While partygoers enjoy signature cocktails and cigars.

december | arts & PoWer issue releaseto fete our annual portfolio of power players who are shaking up the arts and culture scene in the city, HOUSTON magazine welcomes an elite crowd for an evening of cocktails and bites at the buzziest new venue in the city.

A d v e r t i s e r s

HOUSTONmAgAzine’s

disTinguishedbrAnd

pArTners

a rosy outlookab modern houston, llcadvanced dermatologic

surgeryamerican cancer society

angelica by designanna irion

asia society texas centeraspen chamber resort

associationathleta houston

bacardi (grey goose)baha mar

bebebelvedere lounge

ben bridgebering omega

best buybevolo

blackberry/rim bond st custom clothiers

brooklyn athletic clubcacao & cardamom

cakewalkcapital grille

carnan PropertiescenterPoint energy

chanelchivas

circuit of the americas

city centre houston constellation Wines u.s.

cordua restaurantscosentino north america

coventry dincal high street

dance houstondavid Peck

david Yurmandentiq

deutsch & deutschdiageo texas

donoho’sdr angela sturmdr. franklin rose

dr. James boyntondryden krepseggersmann

farragoferragamo

fleming’s Prime steakhouse four Points by sheraton

french Quartergawee fine Jewelry

guadalajara haciendahabitation realty

hebhermes

hotel galvezhotel granduca

houston arts alliancehouston grand opera

houston livestock show & rodeo

houston Polo clubhouston texans

houston Wealth stategieshughes ellzey, llP

i.W. marksinternum llc

Jenn-airJet linxJetsuite

John daugherty realtorsJonathan blake

Judith ann Jewelskendra scott

kickerillo homesland rover north houston

landmark houston hospitality group

landry’s restaurantslasco enterprises

laura ulexus

loews hotel corporatelvmh (donna karan)

m. Pennermacy’s

madison lily

marriottmatrix design companies

mattress firmmaxwello dental

memorial hermannmercedes benz usa

mexico tourismmia’s table

michael silvaminnie belle Jewels

mitchell gold + bob Williams

momentum audimomentum bmW

momentum motorcarsmoni s. bohnisch/John

daugherty realtorsmoody gardens inc

mutual of omaha banknorton ditto

oliver Peoplesomni houston hotel

Perimeter gallery Phoebe rourke ghabriel

Porsche designPorsche of north houston

(indigo auto group)Prada

Praire creek beveragesProclamation Jewelry

Prohibition barPura vida tequila

restoration hardwareroche bobois

ron carter clear lakeroyal sonesta houston

saks fifth avenuesimon malls

sonomasony electronics

sorrento ristorante italianosouthwest infi niti

spec’sspine associates

st. regis new Yorkstar motors (aston martin)

sub-zero/Wolf texas children’s hospital

tony’s restauranttootsiestourneautrevisio

valobra Jewelersvineyard vines

W hotel new orleanszadokzegna

zt Wealth

t h e m o d e r n l u x u ry

n e t w o r k

nATionAl reAch,

communiTy experTise

modern luxurY is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern luxurY excels in capturing the urbane metropolitan lifestyle. modern luxurY

benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.