housing project in new mumbai ppt
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DESCRIPTION
Group presentationTRANSCRIPT
Triumphant Builders
Presented By:
KALPESH PATIL. VIMAL JETHWA MONU TIWARI
Atmaram Jadhav SUNIL BEHERA
VISION
World Class construction company for Customer delight
Mission:To maintain a strong traditional family
work ethic in all area’s of the businness, evolve with marketplace & maintain a continual growth of the organization
Corporate Objective
To Capitalize 30% market share of Real Estate Industry in Navi Mumbai by 2013
KEY TOUCH POINTSEco-FriendlyPriceWell mannered staffSample ready flatProposed metro rail networkNear to international Airport
Navi Mumbai – Super City Spread over 344 sq. km. land, includes a 150 km creek
line14 well-planned nodes, strung along mass transport
corridors effectively serving civic needs 45% land reserved for green zones and open-to-sky
activities. World-class infrastructure with excellent healthcare
facilities in every node.Quality housing for every stratum of societyWorld-class education institutes in every node.Reasonably priced commercial and residential real estate.
Navi Mumbai – Super City Direct access to any part of the country through
road and rail Quick access to Central Business District located in the heart of the city
In close proximity to the most modern seaport - Jawaharlal Nehru Port.
International airport and SEZ in the offing.Only Indian city to have commercial complex
above railway stations.Asia's biggest wholesale market, APMC, is located
here.
Housing Stock & PopulationHousing supply System
PopulationNo
2011-12 %
Housing unit in 2012
Housing Units added
between 2001-12
Annual rate of supply
Formal Sector
12,90,000 66% 3,40,000 1,60,000 20,000
Non Formal Sector
6,60,000 34% 1,30,000 35,000 4,375
Total 19,50,000 100% 4,70,000 1,95,000 24,375
Major CompetitorsThe Wadhwa GroupAkshar Developers Lakhani Builders Pvt. Ltd.Vishwa Green RealtorsSwaraj Builders Satyam Developers
Population Growth
Navi Mumbai Population 1992
Population 2002
2012
Nodes 21657 209676 549511
Villages 176638 265625 426500
Municipal Councils 52241 59908 127285
Total 250536 535209 1103296
CORE COMPETENCY
Versatile knowledge of real estate industry Customized design as per customer need
SWOT ANALYSIS WHEEL
STRENGTHCustomer Loyalty
Good quality construction
Value for money
WEAKNESS Vulnerable to competitive
pressure
OPPORTUNITIESEnter new market/ segment
Pull competitor's customer groups
THREATSAggressive incentives by big
players in the market
SWOT
Micro Socio Economics Political Economical TechnologicalLegal Environmental Social
Differentiation
Attractive Location surrounded by nature
Segmentation
Simple Semi – Furnish
ed
Fully Furnish
ed
25-30 Years
30-35 Years
35-40 Years
3-6 Lakhs
6-10 Lakhs
10-20 Lakhs
20 Lakhs +
P.a
40- 50 Years
50 years & above
High End Luxuriou
s
Target Customers looking for fully furnished flats at
reasonable priceAge Group of 35-40 YearsIncome Group of 10-20 Lakhs
Positioning
Your personal space extends
beyond your door step
ProductFully Furnished 2 BHK Flats Marbonite FlooringConcealed wirings by attractive POPKitchens with ChimneySwimming PoolGym & Yoga center Ample Parking Space Children Play Park & Temple Generator Equipped Lift
Price:
850 Sq.ft.
Rate per sq.ft Rs. 7,058.82/-
Total Cost Rs. 60,00,000/-
(Affordable by target audience)
Place:
Airoli, Navi Mumbai
Bus service from & to Station & Major Junctions in the city
(Surrounded by nature)
Promotion Above the Line(ATL)
Print Out of Home
Bus Shelters
Banners
Hoardings
Below the Line( BTL)InternetMobile Direct Marketing Public Relation Exhibition
Value Proposition
Reasonable Price Living close to nature
Price
Secu
rity
Club
House
Conne
ctivity
Park
ing
Spac
e
Pick
-up
& Dro
p Fa
cilit
y
Eco-
Frie
ndly
Free
get
toge
ther
par
ty0
2
4
6
Wadhava GroupIndustry AverageTriumphant De-veloper
POD
POP
POD
Value PrepositionRAJA-RANI
POE
AD-CLAP MODEL
PRICE POLICY
DEMAND DEPENDENT ON MULTIPLE FACTORS
BAD ECONOMY
RAW MATERIAL
MAN POWER
DELAY IN DELIVERY
QUALITY
UNSKILLED
TIME
LACK OF INFRA
DROPPING DEMAND
TDR
FSI
LEGALITY
SUPPLY CHAIN
TENDER
INCREASE IN EMI
% OF ALOCATION
PAYING CAPACITY LOW GDP
REPO RATE
CRR
INFLATION
SHORTAGE
CORRUPTION
QUALITY
AMENITIES
SCHOOL
CONNECTIVITY
ROADS
POTHOLES
DEVELOPER
