HOW 1,500 TWEETS ABOUT

THE SECRETARY’S

SECOND GLOBAL DIASPORA FORUM REACHED MILLIONS…

By @LizNgonzi

“The Global Diaspora Forum is an annual celebration of America’s diaspora communities. The gathering challenges diaspora communities to create new partnerships with the private sector, civil society, and public institutions in order to make their engagements with their countries of origin or ancestry effective, scalable, and sustainable.” (Content Source: 2012 GDF Briefer)

About The Secretary’s Second Global Diaspora Forum

Leaders of diaspora communities U.S. government officials Private sector stakeholders Representatives of international institutions Foundation executives Academic experts Members of nonprofit organizations

The Secretary’s Second Global Diaspora Forum – 500 Diaspora Participants From Around The Globe:

Content Source: GDF 2012 Briefer

Forum Agenda

Topics:

How new technology can empower and increase Diaspora:• Philanthropy• Social Entrepreneurship• Volunteerism• Social Innovation

Goals for Participants:• Discuss how to build new partnerships• Share experiences and best practices• Develop new ways to build bridges between Diaspora communities

and their countries of settlement and origin.

Content Source: GDF 2012 Briefer

Forum Summary: Click Here

Three “C”s I Sought and Gained From The Secretary’s Second Global Diaspora Forum:

1. Connections2. Collaboration3. Content

Summary of The Secretary’s Second Global Diaspora Forum Twitter Analysis Results

Reach of Tweets: 1,541,682Impressions Generated: 11,898,096Total Number of Tweets: 1,500Contributors (Tweeters): 402

Activity Period: Number of TweetsJuly 25, 2012: 929July 26, 2012: 485July 27, 2012: 86

Tweet Types: Count:Regular Tweets: 817Replies to Tweets: 127Retweets: 556

The Secretary’s Second Global Diaspora Forum: Twitter Content Highlights

Key: Size of Word = Frequency of Use in Tweets | Number of Tweets Analyzed = 1,500

The Secretary’s Second Global Diaspora Forum: Top 20 Overall Twitter Contributors

Ranking Twitter Handle # of Tweets # of Mentions # of Retweets # of Impressions 1 @Ashoka 14 96 30 5,126,646 2 @StateDept 10 119 44 3,065,420 3 @USAID 10 125 28 1,661,200 4 @echoinggreen 1 2 0 403,208 5 @ChristineMiller 2 2 0 188,208 6 Arturo_Sarukhan 2 11 7 169,468 7 @DiasporaIdea 177 179 40 67,146 8 @MigrationPolicy 26 31 0 63,375 9 @NoreenBowden 30 14 9 52,627

10 @eJournal_USA 2 3 1 49,506 11 @Rajeev_NL 1 0 0 44,470 12 @Microlinks 20 2 0 41,276 13 @faithmight 6 1 1 34,758 14 @alb68 102 20 13 32,232 15 @usembbrussels 5 0 0 30,745 16 @hadjibeye 15 2 1 29,790 17 @Semhar 6 57 0 29,310 18 @LizNgonzi 18 15 8 26,520 19 @CONX 7 15 3 25,893 20 @USAdarFarsi 2 1 1 23,010

Source: Tweet Reach Report

The Secretary’s Second Global Diaspora Forum: Top 20 Tweeters by Number of Tweets

Ranking Twitter Handle # of Tweets

1 @DiasporaIdea 177

2 @alb68 102

3 @SuGrv 77

4 @MarlonAHill 50

5 @DiasporasMSP 47

6 @AspenMEP 40

7 @NoreenBowden 30

8 @MigrationPolicy 26

9 @moefeliu 26

10 @US_PNB 24

11 @SelenUcak 22

12 @Microlinks 20

13 @jjingob2535 19

14 @innovgen 19

15 @LizNgonzi 18

16 @ATibeso 18

17 @hadjibeye 15

18 @Ashoka 14

19 @GPIAtState 1420 @KrisAtState 14

Source: Tweet Reach Report

The Secretary’s Second Global Diaspora Forum: Top 20 Tweeters Mentioned By Others

Ranking Twitter Handle Mentions1 @DiasporaIdea 1792 @USAID 1253 @StateDept 1194 @Ashoka 965 @DiasporaAtState 926 @DiasporasMSP 907 @TSonenshine 778 @Semhar 579 @MauraAtUSAID 50

10 @KrisAtState 4711 @GPIAtState 4212 @MarlonAHill 3613 @SuGrv 3214 @MigrationPolicy 3115 @katleenfelix 2516 @cjhartnett 24

17 @dwordsworth 2318 @alb68 20

19 @DAWNInc 1820 @LizNgonzi 15

Source: Tweet Reach Report

The Secretary’s Second Global Diaspora Forum: Top 20 Tweeters Retweeted By Others

Ranking Twitter Handle # of Retweets1 @StateDept 442 @DiasporaIdea 403 @Ashoka 304 @USAID 285 @MarlonAHill 286 @SuGrv 227 @DiasporasMSP 178 @alb68 139 @SelenUcak 10

10 @NoreenBowden 911 @LizNgonzi 812 @GPIAtState 813 @KrisAtState 814 @STASatState 815 @Arturo_Sarukhan 716 @US_PNB 717 @MauraAtUSAID 718 @TSonenshine 518 @DiasporaAtState 420 @FollowTurkey 4

Source: Tweet Reach Report

The Secretary’s Second Global Diaspora Forum: Top 20 Generators of Impressions

Ranking Twitter Handle # of Impressions 1 @Ashoka 5,126,646 2 @StateDept 3,065,420 3 @USAID 1,661,200 4 @echoinggreen 403,208 5 @ChristineMiller 188,208 6 @Arturo_Sarukhan 169,468 7 @DiasporaIdea 67,146 8 @MigrationPolicy 63,375 9 @NoreenBowden 52,627

10 @eJournal_USA 49,506 11 @Rajeev_NL 44,470 12 @Microlinks 41,276 13 @faithmight 34,758 14 @alb68 32,232 15 @usembbrussels 30,745 16 @hadjibeye 29,790 17 @Semhar 29,310 18 @LizNgonzi 26,520 19 @CONX 25,893 20 @USAdarFarsi 23,010

Source: Tweet Reach Report

POPULAR GEOGRAPHIES

The Secretary’s Second Global Diaspora Forum: “Africa” Tweet Content

Key: Size of Word = Frequency of Use in “Africa” Tweets | Number of Tweets Analyzed = 40

The Secretary’s Second Global Diaspora Forum: “Asia” Tweet Content

Key: Size of Word = Frequency of Use in “Asia” Tweets | Number of Tweets Analyzed = 5

The Secretary’s Second Global Diaspora Forum: “Caribbean” Tweet Topics

Key: Size of Word = Frequency of Use in “Caribbean” Tweets | Number of Tweets Analyzed = 6

The Secretary’s Second Global Diaspora Forum: “Europe” Tweet Content

Key: Size of Word = Frequency of Use in “Europe” Tweets | Number of Tweets Analyzed = 3

The Secretary’s Second Global Diaspora Forum: “Latin America” Tweet Content

Key: Size of Word = Frequency of Use in “Latin America” Tweets | Number of Tweets Analyzed = 28

POPULAR TOPICS

The Secretary’s Second Global Diaspora Forum: “Economic Development” Tweet Content

Key: Size of Word = Frequency of Use in “Economic Development” Tweets | Number of Tweets Analyzed = 8

The Secretary’s Second Global Diaspora Forum: “Mentor” Tweet Content

Key: Size of Word = Frequency of Use in “Mentor” Tweets | Number of Tweets Analyzed = 6

The Secretary’s Second Global Diaspora Forum: “Mobile Money” Tweet Content

Key: Size of Word = Frequency of Use in “Mobile Money” Tweets | Number of Tweets Analyzed = 31

The Secretary’s Second Global Diaspora Forum: “Philanthropy” Tweet Content

Key: Size of Word = Frequency of Use in “Philanthropy” Tweets | Number of Tweets Analyzed = 81

The Secretary’s Second Global Diaspora Forum: “SocEnt” (Social Entrepreneurship) Tweet Content

Key: Size of Word = Frequency of Use in “SOCENT” Tweets | Number of Tweets Analyzed = 15

The Secretary’s Second Global Diaspora Forum: “Volunteer” Tweet Content

Key: Size of Word = Frequency of Use in “Volunteer” Tweets | Number of Tweets Analyzed = 18

• Generated a Premium Tweetreach Report (on 7/27/12) using The Secretary’s Second Global Diaspora Forum Twitter Hashtag: #GDF2012

• Exported the Report to Excel and Conducted Analysis on:• Top Tweeters to Determine Frequency, Reach and Amplification of Their

Tweets.• For ease of reading, results were presented in Table format and any

pertinent information, highlighted in red.• Frequency of Mentions of Names of Geographic Regions (selected based on

Forum agenda regional foci: Africa, Asia, Caribbean, Europe and Latin America).

• Frequency of Mentions of Specific Topic Names (selected based on Forum agenda themes: Economic Development, Mentor, Mobile Money, Philanthropy, SocEnt (Social Entrepreneurship), and Volunteer.

• For ease of reading, Tweet results were inputted into Wordle and presented in “word cloud” format.

• “RT” and Twitter Hashtag: “#GDF2012” were excluded from the Wordle analysis, given their frequency of use, relatively lack of importance in this analysis and their potential to overshadow other more pertinent words.

Methodology:

Glossary of Key Terms:• Impression: “Currently, there is no way to know whether or not a particular user has

actually read a particular Tweet. When we [Tweetreach] say "impression", we mean that a Tweet has been delivered to the Twitter stream of a particular account. Not everyone who receives a tweet will read it.”

• Mention: “Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a "mention". Also refers to Tweets in which your username was included.”

• “Retweet (verb) To retweet, retweeting, retweeted. The act of forwarding another user's Tweet to all of your followers.”

• Tweet (noun) A message posted via Twitter containing 140 characters or fewer.

• “TweetReach makes it easy to measure your Twitter campaigns so you can demonstrate real results. Use TweetReach to analyze tweets about your hashtag, brand name or URL; get in-depth social analytics on reach, exposure, tweets and contributors ”

• “Wordle is a toy for generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.”

SourcesSlide #: Logo / Photo / Video:

1: Global Diaspora Forum Logo: 2012 GDF Briefer | Twitter Icon: http://www.iconfinder.com/icondetails/10958/128/twitter_icon

2: Photo: http://diasporaalliance.org/wp-content/uploads/2012/02/Global-Diaspora-Forum-2012.jpg

3: Photo: http://diasporaalliance.org/wp-content/uploads/2012/02/7661957976_c27cd17c22_k.jpg

4: Photo: http://diasporaalliance.org/wp-content/uploads/2012/02/Global-Diaspora-Forum-2012.jpg

5: Forum Summary Photo and Content : http://diasporaalliance.org/featured/global-diaspora-forum/

6: Photo: Liz Ngonzi (Liz Ngonzi with Thomas Debass, Global Partnership Initiative, U.S. Department of State)

7: Twitter Bird Icon: https://twitter.com/logo

14: World Map Image: http://igl-inc.com/dotnetnuke/images/black_on_white_world_map.gif

20: • Global Giving Logo: http://www.globalgiving.org/img/logos/gg_horizontal_color.jpg• Ashoka Logo: http://www.ashoka.org/sites/all/themes/ustheme/logo.png |• OPIC Logo: https://www2.opic.gov/images/logo.gif• Western Union Mobile Money Logo:

https://encrypted-tbn1.google.com/images?q=tbn:ANd9GcRv3HKssulivcFQ-QFjK82Paj1cgFf5OJa9mKhrMbrC6Sn7R0HeYw

• MentorCloud Logo: http://www.mentorcloud.com/wp-content/themes/theme1547/images/logo.png27 & 28: Photo: http://www.blogging4jobs.com/business/resources-for-hr-recruiting-on-social-media/

29: Photo: http://tinyurl.com/7gngvzn

30: International Diaspora Engagement Alliance Logo: http://diasporaalliance.org/wp-content/themes/IdEA/images/logo_color_02.png

31: Photo: http://tinyurl.com/7gngvzn

Engage WithAmerica’s Diaspora Communities:

http://diasporaalliance.org/

Educator / Entrepreneur / Speaker

• Speaking / Consulting Website: LizNgonzi.com• New York University Courses Website: epsilen.com/en33• Presentations Website: www.slideshare.net/ElizabethNgonzi• Email: EN33@NYU.edu• Mobile: 732.208.3304• Twitter: @LizNgonzi

Liz Ngonzi’s Contact Details