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How 2 months of Social Media engagement transformed Ampa Skywalk Mall’s Facebook page!

Ampa Skywalk MallCase Study

December 2011Bangalore, India

Country: India | Sector: Mall Marketing

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Ampa Skywalk Mall is one of the largest Shopping Malls in Chennai, India.

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6In a period of days

Incr

ease

d

& manifoldpostsviewspost feedback

from approximatelyFans more thanby 1,100%720 likes to over 8,900 likes

& more!engagement

amazing appsregular content

Country: India | Sector: Mall Marketing

About

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Country: India | Sector: Educational Services

facebook.com/AmpaSkywalkMall

Spread over an area of about 3 lakh sq. ft, Ampa Skywalk is Chennai's most popular destination mall where shopping & leisure is at its best!

Previously largely banked on traditional marketing.

They decided to use social platforms in Aug-Sept 2011.

Drive footfalls and to drive sale for in mall brands.

To extend the mall engagement online.

Strengthening relationship with frequent mall visitors.

Attract new customers

To build up a community of Skywalk lovers.

Use social media and Facebook’s features to communicate about stores, movie schedules, etc.

Country: India | Sector: Mall Marketing

Objectives

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Country: India | Sector: Educational Services

Activities Done- By Default Fans would land on the Welcome Tab, for a overview of what Ampa Skywalk mall is all about. The Landing page changes based on any new communication

- We created “Store Locator” tab to help fans locate stores on Facebook. It saves them from the pain of going from floor to floor to locate a particular store.

- A “PVR Schedule” tab will help them to check out all the recent flicks at Ampa PVR.

-“Contest Tab” was developed to have a higher engagement with the user base.

- Regular Press releases were also shared on the Facebook page.- Poll and questions to know customers preferences, their likes etc.- Frequent updates were made to generate healthy response to our content.- Queries were resolved.

Store Locator:

PVR Schedule:

Contest Tab:

Other:

Welcome tab:

Country: India | Sector: Mall Marketing

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Country: India | Sector: Educational Services

The welcome tab is the first thing any fan wouldsee when they visit the page.

The welcome tab is a static page with a simple like us text that clearly talks about the mall and a linewhich speaks about the brand.

WelcomeCountry: India | Sector: Mall Marketing

Country: India | Sector: Educational Services

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Selecting the floor from the drop-down menu will display all the stores in that particular floor.

Store Locator

This idea was purely out of insight. A mall is a very big place and looking out for a particular store in a4 storied mall is mighty task

To tackle this issue, we came up with this simpletab to let the fans know about a particular store’slocation

Country: India | Sector: Mall Marketing

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PVR Schedule

This tab lets user check out movies lined up everyweek at Ampa’s PVR.

They don’t have to flick through pages of a paperor Google to find out about movie updates.

Country: India | Sector: Mall Marketing

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Diwali Contest Tab

This contest was created having in mind the need for a special engagement program with the fans,and incentivizing them for their contribution tothe page.

Country: India | Sector: Mall Marketing

Fans show their love on AmpaSkywalk Mall’s Facebook page

Country: India | Sector: Mall Marketing

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Regular updates by Ampa SkywalkCountry: India | Sector: Mall Marketing

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Targeted Advertising on Facebook

We executed targeted Facebook ads for Ampa Skywalk.

The Ad campaign were targeted to registered Facebook users in Chennai between the age of 17 and 35, hence reaching the right audience

The ad campaign was hugely successful as we over shot our targets and added over 8,000 likes in about 2 months.

Country: India | Sector: Mall Marketing

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1st Dec

8,966

1st Nov

4,128

1st Oct

721

No. of Fans/Likes on FacebookCountry: India | Sector: Mall Marketing

3,501new

4,978new

October 1st - November 1st November 1st - December 1st

No. of new likes added in the monthsof October & November

Country: India | Sector: Mall Marketing

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Country: India | Sector: Mall Marketing

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