how a channel partner defied recession
DESCRIPTION
The integrated data management solution from b2b datapartners.com provided the vendor with the unique ability to find a new service mix in their business. The new data helped the executives to carry out better,faster and more consistent decisions and increase business ROI.TRANSCRIPT
Background
Challenges
The Results
The client is one of the fastest growing list vendors in North
America. They offered marketing lists for Small and Medium sized
businesses for their customers’ marketing campaigns.
With the growing competition, the client was looking to add data
management services to their fold. Instead of selling the list once
or twice a year, the client wanted to encourage customers to
refresh customer contact information at regular intervals
throughout the year.
The client commissioned a team to look for suitable data management vendors to implement the new services. They were not satisfied with the earlier data partnership with other firms. Despite assurances, many data vendors were not able to provide in-depth data fields.
Based on the experience, pricing and customer support facility, they zeroed in on B2Bdatapartners to provide complete range of data support services. They decided to become a reseller of B2Bdatapartners Data Management services.
Customer data analysis combined with in-depth consumer insight
helped the client to develop single view of the data. Client
benefited from a more accurate and dependable data, that was
more effective to use than the one previously.
The in teg ra ted da ta managemen t so lu t i on f rom
b2bdatapartners.com provided the vendor with the unique ability
to find a new service mix in their business. The new data helped
the executives to carry out better, faster and more consistent
decisions.
Today, the client offers Data Management services for their client
in addition to their lists. They are one of the few complete
marketing services providers in North America.
“Before B2Bdatapartners, we had the
toughest time just trying to acquire
new clients. Now, I can tell my Board
everything they need to know.
B2Bdatapartners’ full-fledged data
support made me look like a hero!”
…”
– Rick Barry
CMO
Case Study
How a channel
partner defied
recession by
partnering with
B2Bdatapartners
www.b2bdatapartners.com 800-382-4081 [email protected]