how a consumer consulting board brings the consumer to life within the company - insites & heinz
TRANSCRIPT
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Twitter Hashtag #QUAL360
November 20-21, 2013 | Singapore
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Platinum Sponsor
Association Partners
Media Sponsors
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How a Consumer
Consulting Board
brings the consumer
to life within the
company
Head of Consumer Consulting Boards
@TomDeRuyck
Tom De Ruyck
Consumer Insights Manager
@JoellaMarsman
Joëlla Marsman
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1. ABOUT HEINZ
2. FOODCOMMUNITY
3. FASTER, BETTER, STRONGER
4. ENGAGE FOR SUCCESS
5. RESULTS
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1// ABOUT HEINZ
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CONSUMER FEELING…
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2// THE FOODCOMMUNITY
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# Profile Number Duration Objectives
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FASTER
BETTER
STRONGER
FASTER
BETTER
STRONGER
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FASTER
BETTER
STRONGER
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FASTER
BETTER
STRONGER
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HJ Heinz, Zeist
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2008
2009
2011
2013
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…LET’S START WITH OUR MEMBERS
4// ENGAGE FOR SUCCESS
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2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
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2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
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2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
GOODIEBAGS
QUIZES
COMPETITIONS
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MEET PEOPLE
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
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…AND HOW TO INVOLVE
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Engage
CONSUMER WORLD
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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WITH REAL STORIES
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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INTO ACTIONS
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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5// RESULTS
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COMMUNITY IS A DIRECT CONSUMER LINE #FASTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY GIVES A 360 VIEW #BETTER
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COMMUNITY IS A DIRECT CONSUMER LINE #FASTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY GIVES A 360 VIEW #BETTER
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HUNGRY FOR MORE?
THANK YOU!
@JoellaMarsman
@TomDeRuyck
Questions?
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Platinum Sponsor
Association Partners
Media Sponsors
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Twitter Hashtag #QUAL360
November 20-21, 2013 | Singapore