how a lack of digital skills will break your business - jonnie jensen
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Why Digital Skills Will Make Or Break Your Business
Jonnie JensenCEO & Digital Business [email protected] / +44 7900183311Connect with me at:http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensen http://plus.google.com/+jonniejensen
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Do you have a digital skills shortage?
“When hiring, two-thirds of businesses believe tech knowledge is key – and yet, alarmingly, a quarter of these firms report digital skills shortages. Demand continues to grow, but our schools and training budgets and practices have failed to keep up.”
– British Chamber of Commerce Workforce Survey 2015
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The importance of digital competence
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www.liveandsocial.comCUST
OMERS
COMPETITO
RSBusiness as usual – will kill you
UNSOCIAL – BUSINESS AS USUAL
PRESENT
ACTIVE
GROWTH
MARKET LEADER
Widening Gap“Can’t catch up!”
TALE
NT
Use of social media and social technology in everyday life. Based on Moores Law you can’t catch up
DigitalCompetence
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Taking your business on a growth journey
Active
Traditional Company
Market Leader
Advanced Digital CompetenceWhere You
AreWhere You Want To Be
“We updated our website last year”
“Twitter is free – get us on there”
“Get marketing to write another blog post”
“Put another offer on Facebook”
“Get the intern on it – young people love social media”
“Tried Google Ads – didn’t work”
“We haven’t got time – get the agency to do it for us”
“Get the latest products out in an email to everyone”
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Taking your business on a growth journey
Present
Active
Growth
Low Digital Competence
Market Leader
Advanced Digital CompetenceWhere You
AreWhere You Want To Be
StrategyLeadership
TrainingWeb optimisation
Resource
Content creationSocial media activity
Email marketingTraining
Lead generationSales optimisation
Web trackingCRM
Social advertising Marketing automation
Community managementMentoring
Positive ROI
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Creating Digital Competence
bringing strategic direction and expertise into your business
Training and mentoring
Marketing services
Strategy
to provide support and expertise to achieve your goals and objectives
developing advanced digital competence in your business
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Digital competence is key to growth• Companies with strong digital skills were one
third more likely to see growth than their digitally-deficient counterparts
• Despite that, 25% of the CEOs surveyed feel digital is irrelevant for their business – Lloyds UK Digital Index 2015
http://resources.lloydsbank.com/insight/uk-business-digital-index/
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Digital competence is key to profitability• Companies with strong digital competence are,
on average, 26% more profitable than their industry competitors
• 77% of companies considered missing digital skills as the key hurdle to their goals – Cap Gemini
https://www.capgemini.com/resource-file-access/resource/pdf/the_digital_talent_gap27-09_0.pdf
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How digital tech impacts the UK economy
• 4.4% rise in revenues and reduced costs by 4.3% (2014)• Estimated £124 billon contribution to the UK economy.• Professional and tech firms could gain the most – adding £27 billion a year in industry revenues.
“The incredible pace of change means there is no place to hide, or room to stand still. Any business with ambitions to grow through digital needs to invest in the right technology and skills”
– Virgin Media Business report 2015
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Staying competitive• Gartner predicts that a lack of digital business
competence will cause 25 percent of businesses to lose competitive ranking by 2017.
• Businesses need to move technology from a supporting player to a leading player in innovation, revenue and market growth
http://www.gartner.com/newsroom/id/2745517
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Creating Market Leaders
Where do you sit?
Digital Competence
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Creating Market Leaders
Digital Competence
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Characteristics of a market leader• Market Leaders…– High profile in their industry– Train and empower their people– Web content and assets driving revenue– Online lead generation and marketing automation processes – Utilise data and business information– Are trusted and valued– Associated with other influencers– Responsive and open to change
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Key digital advantages in your business
HRRecruitmentMarketingProject ManagementSalesCustomer services
• Increased productivity• Employee satisfaction &
morale• Improved internal
communications
• Reduced costs• Attract high calibre talent• Improved selection
processes• Effective onboarding
• Increased reach & traffic• Targeted lead generation• Efficient marketing
automation• Tracking results & ROI
• Improved planning and communication
• Increased productivity• Quality control• Leverage business
information
• Access to prospects• Targeted communication• Lead nurturing and upsell• Increased productivity• Increased sales
• Identifying problems quickly• Resolving problems quicker• Increased customer
satisfaction and advocacy• Productivity and satisfaction
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You’ll never be a chicken if you stay an egg!
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@[email protected]+44 7900183311Connect with me at:http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensen
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