how a lack of digital skills will break your business - jonnie jensen

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1 +44 (0) 845 287 1181 www.liveandsocial.com Why Digital Skills Will Make Or Break Your Business Jonnie Jensen CEO & Digital Business Strategist [email protected] 08452871181 / +44 7900183311 Connect with me at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen http://plus.google.com/+jonniejensen

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Page 1: How a lack of digital skills will break your business - Jonnie Jensen

1+44 (0) 845 287 1181

www.liveandsocial.com

Why Digital Skills Will Make Or Break Your Business

Jonnie JensenCEO & Digital Business [email protected] / +44 7900183311Connect with me at:http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensen http://plus.google.com/+jonniejensen

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Do you have a digital skills shortage?

“When hiring, two-thirds of businesses believe tech knowledge is key – and yet, alarmingly, a quarter of these firms report digital skills shortages. Demand continues to grow, but our schools and training budgets and practices have failed to keep up.”

– British Chamber of Commerce Workforce Survey 2015

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The importance of digital competence

Page 4: How a lack of digital skills will break your business - Jonnie Jensen

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www.liveandsocial.comCUST

OMERS

COMPETITO

RSBusiness as usual – will kill you

UNSOCIAL – BUSINESS AS USUAL

PRESENT

ACTIVE

GROWTH

MARKET LEADER

Widening Gap“Can’t catch up!”

TALE

NT

Use of social media and social technology in everyday life. Based on Moores Law you can’t catch up

DigitalCompetence

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Taking your business on a growth journey

Active

Traditional Company

Market Leader

Advanced Digital CompetenceWhere You

AreWhere You Want To Be

“We updated our website last year”

“Twitter is free – get us on there”

“Get marketing to write another blog post”

“Put another offer on Facebook”

“Get the intern on it – young people love social media”

“Tried Google Ads – didn’t work”

“We haven’t got time – get the agency to do it for us”

“Get the latest products out in an email to everyone”

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Taking your business on a growth journey

Present

Active

Growth

Low Digital Competence

Market Leader

Advanced Digital CompetenceWhere You

AreWhere You Want To Be

StrategyLeadership

TrainingWeb optimisation

Resource

Content creationSocial media activity

Email marketingTraining

Lead generationSales optimisation

Web trackingCRM

Social advertising Marketing automation

Community managementMentoring

Positive ROI

Page 7: How a lack of digital skills will break your business - Jonnie Jensen

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Creating Digital Competence

bringing strategic direction and expertise into your business

Training and mentoring

Marketing services

Strategy

to provide support and expertise to achieve your goals and objectives

developing advanced digital competence in your business

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Digital competence is key to growth• Companies with strong digital skills were one

third more likely to see growth than their digitally-deficient counterparts

• Despite that, 25% of the CEOs surveyed feel digital is irrelevant for their business – Lloyds UK Digital Index 2015

http://resources.lloydsbank.com/insight/uk-business-digital-index/

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Digital competence is key to profitability• Companies with strong digital competence are,

on average, 26% more profitable than their industry competitors

• 77% of companies considered missing digital skills as the key hurdle to their goals – Cap Gemini

https://www.capgemini.com/resource-file-access/resource/pdf/the_digital_talent_gap27-09_0.pdf

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How digital tech impacts the UK economy

• 4.4% rise in revenues and reduced costs by 4.3% (2014)• Estimated £124 billon contribution to the UK economy.• Professional and tech firms could gain the most – adding £27 billion a year in industry revenues.

“The incredible pace of change means there is no place to hide, or room to stand still. Any business with ambitions to grow through digital needs to invest in the right technology and skills”

– Virgin Media Business report 2015

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Staying competitive• Gartner predicts that a lack of digital business

competence will cause 25 percent of businesses to lose competitive ranking by 2017.

• Businesses need to move technology from a supporting player to a leading player in innovation, revenue and market growth

http://www.gartner.com/newsroom/id/2745517

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Creating Market Leaders

Where do you sit?

Digital Competence

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Creating Market Leaders

Digital Competence

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Characteristics of a market leader• Market Leaders…– High profile in their industry– Train and empower their people– Web content and assets driving revenue– Online lead generation and marketing automation processes – Utilise data and business information– Are trusted and valued– Associated with other influencers– Responsive and open to change

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Key digital advantages in your business

HRRecruitmentMarketingProject ManagementSalesCustomer services

• Increased productivity• Employee satisfaction &

morale• Improved internal

communications

• Reduced costs• Attract high calibre talent• Improved selection

processes• Effective onboarding

• Increased reach & traffic• Targeted lead generation• Efficient marketing

automation• Tracking results & ROI

• Improved planning and communication

• Increased productivity• Quality control• Leverage business

information

• Access to prospects• Targeted communication• Lead nurturing and upsell• Increased productivity• Increased sales

• Identifying problems quickly• Resolving problems quicker• Increased customer

satisfaction and advocacy• Productivity and satisfaction

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You’ll never be a chicken if you stay an egg!

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@[email protected]+44 7900183311Connect with me at:http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensen

Connect with @LiveAndSocialwww.liveandsocial.com0845 287 1181