how a 'whole of community' approach to using social media in times of crisis increases its...
DESCRIPTION
This presentation outlines how proactively involving the ‘whole of community’: government, business, NGOs, schools, hospitals, community groups, media and the public, in using social media in times of crisis can greatly increase its effectiveness. Showcasing New York City’s social media response to Hurricane Sandy and drawing on examples from this year’s Queensland floods and Victoria bushfires we demonstrate how engaging with the community as ‘partners’ in the emergency response, utilising social media for two way communication, amplification, collaboration and integration can powerfully assist communities to better prepare for, respond to and recover from disaster. Presented to Social Media in Times of Crisis National Conference hosted by Eidos Institute at State Library of Queensland, Brisbane, Australia on 4 April 2013TRANSCRIPT
Social Media in Times of Crisis National Conference Series
Hosted by Eidos Institute 4 April 2013, State Library, Brisbane, Australia
How a ‘whole of community’ approach to using social media in times of crisis
increases its effectiveness
Emergency 2.0 Wiki CEO & Founder Eileen Culleton
Overview
Background on the Emergency 2.0 Wiki
What is a “Whole of Community Approach”?
New York City response to Hurricane Sandy
Examples from Queensland Floods
Examples Victoria Bushfires
Key recommendations
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Vision
To help build resilient communities, empowered with the knowledge to use social media in emergency
communications.
Emergency agencies Government agencies Schools Community agencies and non profits Business Media The Public
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The impetus
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Where are We?
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Alliance Partners
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What is a ‘Whole of Community’ approach?
Emergency services and official agencies engaging with the community as ‘partners’ in the emergency response:
Government
Schools
Hospitals
Business
NGOs
Community groups
Media
The public
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‘Whole of Community’ approach
Engaging with the community as partners Two way communication Integration between agencies Engaging digital volunteers Asking the community to share information from the
scene Business helping business Community helping community
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social media & mobile devices
+ real-time localised
information +
community participation
= lives saved
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NYC Response to Hurricane Sandy
“Whole of community” response
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NYC Response to Hurricane Sandy
Opened up its data to enable emergency maps
to be produced
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NYC Response to Hurricane Sandy
Crowdmaps empowered the public to share own reports, photos and videos
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NYC Response to Hurricane Sandy
Public could sign up to receive alerts based on geographical area
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NYC Response to Hurricane Sandy
Citizens downloaded emergency apps to receive alerts and emergency preparation information
Red Cross Hurricane App
FEMA Emergency Preparedness App
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NYC Response to Hurricane Sandy
Two way communication using social media
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NYC Response to Hurricane Sandy
Engaged digital volunteer groups
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NYC Response to Hurricane Sandy
Red Cross utilised digital operations centre
for two way communications
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NYC Response to Hurricane Sandy
Schools
Issued preparedness messages to staff and parents
Alerted of pending school closures
Alerted of schools being used as evacuation centres
Rallied for donations and volunteers
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NYC Response to Hurricane Sandy
Hospitals
Alerts for cancelled outpatients appointments and elective surgeries
Alerts for pending evacuations
Updates to patients’ families
Updates to staff on reporting for work
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NYC Response to Hurricane Sandy
Integration between agencies
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NYC Response to Hurricane Sandy
Business helping Business
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NYC Response to Hurricane Sandy
Community helping Community
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QLD Floods
Local Government empowering community
to help community
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QLD Floods
Local Government empowering community to help community
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QLD Floods
QLD Alert
One stop shop for live information
Twitter and Facebook feeds
Official agencies only
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VIC Bushfires
Similar to QLD Alert, Disaster Connect brings together Twitter and Facebook feeds of official agencies
Also feeds from community groups
And feeds from hashtags #VICFIRES #BUSHFIRES
Hosted by Green Cross Australia Harden Up program
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VIC Bushfires
Mobile apps to issue alerts and
to empower community to help others
Ability to share alerts using Twitter and Facebook
Upload their own photos
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Key recommendations
1. Provide Tools and the platforms to help the public help themselves, each other and emergency services and official agencies eg emergency apps, crowdmaps
2. Educate the public on how to use social media to help themselves, each other and emergency services
3. Engage in two way communication – ask the public to help
4. Engage digital volunteers
For a ‘whole of community’ approach to using social media in times of crisis
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Together, we can save lives…
Thank You!
Wiki: http://emergency20wiki.org/wiki
Blog: http://emergency20wiki.org/
LinkedIn: Emergency 2.0 Wiki
Twitter: @emergency20wiki 30
References •http://emergency20wiki.org/wiki/index.php/Main_Page
Photo slide 5 via Flicker Kingbob.net http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/
Graphic slide 7 via http://visual.ly/case-emergency-use-social-media
Twitter screenshot via Open Gov Blog http://blog.opengovpartnership.org/2013/01/hurricane-sandy-open-data-social-media-nyc-rachel-haot/
All logos and brand references are copyright of their respective owners
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