how airlines dealt with the ashcloud crisis through social media

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Prepared for by How airlines dealt with the ash cloud crises through social media: 15 charts and screenshots

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15 charts and screenshots capture the collective efforts of airlines on social media to rescue and help stranded passengers, when the Icelandic volcano erupted in April 2010, causing major disruptions

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Page 1: How airlines dealt with the ashcloud crisis through social media

Prepared for by

How airlines dealt with the ash cloud crises through social

media: 15 charts and screenshots

Page 2: How airlines dealt with the ashcloud crisis through social media

$1.7 billionIs what airlines lost due to the volcano eruption, in a week

Page 3: How airlines dealt with the ashcloud crisis through social media

Twitter to rescue, when call center fails

Page 4: How airlines dealt with the ashcloud crisis through social media

airBaltic starts getting refund requests…

Page 5: How airlines dealt with the ashcloud crisis through social media

And customer service moves to Twitter

Page 6: How airlines dealt with the ashcloud crisis through social media

KLM starts resolving situations on Twitter

Page 7: How airlines dealt with the ashcloud crisis through social media

Travelers who made it back get help too

Page 8: How airlines dealt with the ashcloud crisis through social media

Virgin Atlantic updated Facebook regularly

Page 9: How airlines dealt with the ashcloud crisis through social media

Eurocontrol stole the show on Twitter…

Page 10: How airlines dealt with the ashcloud crisis through social media

…Calmed nerves on Facebook…

Page 11: How airlines dealt with the ashcloud crisis through social media

…and even updated relevant LinkedIn groups

Page 12: How airlines dealt with the ashcloud crisis through social media

Eurocontrol’s Twitter followers doubled

Chart created using: http://www.twittercounter.com

http://www.twittercounter.com/

Page 13: How airlines dealt with the ashcloud crisis through social media

Hashtags guide travelers to right resources

Designed using: http://www.neoformix.com/Projects/TwitterVenn/

http://www.neoformix.com/Projects/TwitterVenn/

Page 14: How airlines dealt with the ashcloud crisis through social media

Designed using: http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php?q=ashtag

#ashtag becomes a trending topic

http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php?q=ashtag

Page 15: How airlines dealt with the ashcloud crisis through social media

#ashtag gets over 55,000 mentions in 7 days

Chart created using: http://wthashtag.com/

http://wthashtag.com/

Page 16: How airlines dealt with the ashcloud crisis through social media

#icerupt is combined with multiple hashtags

Chart created using: http://wthashtag.com/

http://wthashtag.com/

Page 17: How airlines dealt with the ashcloud crisis through social media

About this slideshow

compiled these screenshots from Twitter and Facebook accounts of airlines over seven days of the crisis. Each of the graphs and charts have a URL to the original tool used to create it.

Special thanks to @sparksheet and @flyingwithfish for help with some of the screenshots.

http://www.simpliflying.com

http://www.simpliflying.com/

Page 18: How airlines dealt with the ashcloud crisis through social media

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