how an api can power a relationship between a 20-person company and a 4,000-person company
DESCRIPTION
Video here: http://mashery.blip.tv/file/4410596/TRANSCRIPT
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How an API Can Power a Relationship Between a
20-Person Company and a
4,000-Person Company
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a hyperlocal news aggregator
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Outside.in & CNN• Data licensing deal
• Strategic investment
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MSM sites• Have users
• Need content
Outside.in• Has content
• Needs eyeballs
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CNN's Requirements• Prioritize affiliate stories
• Curate stories
• Filter objectionable content
• Guarantee minimum number of stories
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API Removes Friction• Performance
• Ease of integration
• Efficient distribution of work
• Flexibility for new features
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CNN.com
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CNN.com/politics
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CNN.com/election/2010/my_elections
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developers.outside.in