how anaplan's marketing team streamlines alignment with sales ops
TRANSCRIPT
#AnaplanHub16
Rowan TonkinPractice Lead, Sales & Marketing
Lisa ConnollyDirector of Marketing Operations
What was life like when you started?
Marketing SalesGoals
ProcessesMetrics
What did we change?
Create common ways of working
Provide detail to enable trust
Eliminated process challenges
Marketing
Sales
What did we learn?
Catalyst
Visibility
Communication
Re-evaluate
Common ways of working
What were the results?
Executives
Marketing
High Valu
eLow Value$
Per MQL
What’s next?
Helpingsales
Helpingfinance
Helpingourselves
Q A