how are brands using mcommerce
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How brands are using mobile commerce for engaging their worldTRANSCRIPT
How are brands using
m-commerce
1
Scope of research
Much of the coverage of M-
Commerce features
Foursquare, Groupon and
Facebook Places. We
wanted to see what else is
happening in the space and
how brands are engaging
consumers
In this report, we define M-
Commerce into 2
components:
o The use of a mobile
phone or tablet to
conduct financial
transactions and
payments online
o The delivery of
information to a mobile
phone or tablet that can
facilitate a purchase
5 Ways that brands are using M-Commerce
Mobile Friendly Website
Engagement & Loyalty
Product Review &
Purchase
Price Comparison
Point-of-Sale Payment
Ensure a mobile friendly website
Dunkin’ Donuts created a
mobile friendly website for
consumers who access the
internet through their
phones
It includes local information
and deals, store information,
and integration with
Facebook and Twitter
Engagement & Loyalty
Sunkist focus on building
engagement and loyalty with
consumers
An app helps users track
calories and exercise, create
a food diary, and search
nutritional facts
A mobile website provides
fruit-based recipes and
nutritional information and
tips
Product Reviews & Purchase
Amazon’s Windowshop app
allows consumers to search
and review product prices
and features and complete
payments
Price Comparison
Price Comparison apps like
Amazon Mobile and
PriceGrabber allow users to
search for a product across
thousands of retailers
Amazon Mobile offers the
additional feature of
searching by scanning a bar
code, taking a photo or
typing or saying the
product’s name
Point-of-Sale Payment
Point-of-Sale Payments is a
growing part of M-
Commerce
The Pizza Express app
allows customers to pay for
their meal via PayPal
Square allow consumers to
set-up a virtual tab linked to
their credit card to make
purchases through their
smartphone
How can brands take advantage of M-Commerce
Create great user
experience
Create great consumer
experience
Incentivize use
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Kuliza offers solutions for
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