how are you getting customers in your doors

how do you get customers in

your doors?

Restaurant Marketing Partners

then

now

RADIO MP3’s

Satellite Radio

Car Radio

Internet Radio

RestaurantMarketingPartners.com

Audio content on demand; plugs into every audio outlet

Integration of satellite, audio plug and playbypasses

Goes everywhere a standard radio goes, installed in cars

Goes everywhere a standard radio goes,plays on computer andhand held devices

Mobile

Music stations

Mobile ties in all of the above

Cable and direct tv, all music channels

Costs of radio advertising

Radio advertising cost vary to region and market share

• Radio advertising is costly• Ask about demographic• Ask about Frequency • Check out several stations• Measure the Return on Investment

Equal medium

then

nowTELEVISION Online videos

Online movies

Online News

DVR’s


Costs of television advertising

iPad

Content on demand; entertainment, news, educational

The convergenceof tv and the Internet is here

Bypasses commercials

Portable, user friendly

Satellite TV

Cable TV

National TV, 30 commercial and cost around $350,000 plus production costs

Smaller production cost $1,000

Equal medium

now

then

NEWSPAPERS Newspaper deathwatch list

Online newspapers

Mobile devices

Online shopping

E-readers


Equal medium

Costs of newspaper advertising

Wall Street Journal Full page, Black & White, $165,000

Washington Post Full page, Black & White, $100,000

Milwaukee Journal Full page, Black & White, $15,000

Local paper Full page, Black & White, $1,000

Journalism is evolving and we are currently

feeling the effects of it.

Newspapers decreased 44.24% from 2008-2009

Annual Newspaper Ad Expenditures

http://www.newspaperdeathwatch.com/

http://www.newspaperdeathwatch.com/

now

then

YELLOW PAGES

Free directory

Online directories

Mobile phones

Print Yellow Pages declining Online directory increasingPrices vary


Equal medium

DIRECT MAIL

TELEMARKETERS

then

now

•Create a list or purchase•Purchase from a list broker•Hired a company or self start campaign•Make sure to measure your ROI•Average costs; $500.00 one up

Not an option.


Equal medium

PAY PER CLICK CAMPAIGNS

Very powerfulCost will vary per campaignCan be costly but effective


cost effective, produces Results; just ask for statics information; multiple marketing options

BILL BOARDS

Can be highly effective Location and design is key.

Cost per month$1,000.00-$5,000.00

DESTINATION WEBSITES

FLYERS

Flyer cost vary $.03-$.10 per flyer

Cost of distribution $10.00 hr

Design costs $30.00-$50.00 hr

WEBSITE

Next questions is, like your business how are you going to drive people to your business online?


For those that have had web sites for a while and it’s been a while since you updated it, it’s time to update them! The content on a web site should be changed at the very least, twice a year.

Recommendation, learn to update the content on your website or be prepared to pay someone to do it for you.

SOCIAL MEDIA

Encompasses Texts, images,

multimedia, content,

user-created content


Costs of Social Media

•Free to minimal cost to participate•One time training costs average $1,000.00 •Labor- the costs, your time or your staffs time; average cost per hour $10-20 an hour •Investment in training on going

The growth is evident; in the next 4 years it is projected we will see a 35 million growth with interactive marketing.

This is our reality. There is no turning back.

The sooner you embrace these tools the better you and your business will be.

We work with you to put these tools

to work for you.


http://restaurantmarketingpartners.com

888-236-7003


how are you getting customers in your doors

Business