how are you handling the new normal?

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How are you handling the new normal? Presentation by State Advisory Council on Libraries (SACL) Thursday, October 6, 2011 with Merrillene Wood, Council Chair & Steve Fosselman, Council Member & with thanks to Kate Borchman Hassebrook, Council Member and Kathryn Brockmeier, Nebraska Library Commission Research Analyst for their assistance

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State Advisory Council on Libraries Two-Year Survey of budgets in this "new normal"

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Page 1: How are you handling the new normal?

How are you handling the new normal?

Presentation by State Advisory Council on Libraries (SACL)

Thursday, October 6, 2011with Merrillene Wood, Council Chair & Steve Fosselman,

Council Member

& with thanks to Kate Borchman Hassebrook, Council Member and Kathryn Brockmeier, Nebraska Library Commission Research Analyst for their assistance

Page 2: How are you handling the new normal?

State Advisory Council on Libraries Mission

The Nebraska State Advisory Council on Libraries is established by the Nebraska Library Commission to advise the Commission on statewide library development and planning. In addition, the Nebraska State Advisory Council on Libraries will be utilized for:

Page 3: How are you handling the new normal?

1. Advice and planning on such other matters on which the Commission may seek counsel.

2. Review and evaluation of interlibrary cooperative and resource sharing plans and programs.

3. Development, review and evaluation of the Library Services and Technology Act (LSTA) Plan, consisting of the Basic State Plan, Annual Program, and Long Range Plan.

Page 4: How are you handling the new normal?

The membership of the State Advisory Council on Libraries "shall be broadly representative of the public, school, academic, special and institutional libraries, and libraries serving the

handicapped, in the State and of persons using such libraries, including disadvantaged persons within the state," and geographic areas of the state.

For more information about SACL, go to http://nlc.nebraska.gov/stadv/

Page 5: How are you handling the new normal?

SACL discussion throughout early 2010

• Tough economic times had brought about the phrase “the new normal”.

• Governing bodies were increasingly incorporating program prioritization budgeting techniques instead of across the board cuts.

• Many library budgets were being adversely affected not only nationwide but in Nebraska

Page 6: How are you handling the new normal?

July 2010 – SACL decided to initiate a “Program Prioritization, Budgeting and a New Normal Survey Approach”

conducted by Steve Fosselman, SACL Chair at the time, with assistance from Merrillene Wood, Kate Borchman Hassebrook, Council Member and Kathryn

Brockmeier

Page 7: How are you handling the new normal?

Resetting "Normal“, Roy Tennant’s blog entry March 19, 2010

… new "normal" for libraries the world over, although more acutely in some areas than others. These are changes that will be with

us for many years to come, and I would suggest that some changes are permanent.

http://blog.libraryjournal.com/tennantdigitallibraries/2010/03/19/resetting-normal/

Page 8: How are you handling the new normal?

We will have fewer staff.

People are usually the single biggest part of any library budget, and are often the only budget item large enough to absorb major cutbacks. We are unfortunately experiencing this right now.

Page 9: How are you handling the new normal?

The staff we have will be focused on essential activities.

What’s essential? What isn’t? There’s the rub. What librarians think is essential may not be congruent with what others think is essential. As we are increasingly inspected by those who provide our support, we will find it necessary to pay attention to what our users and funders think is essential.

Page 10: How are you handling the new normal?

Technology will continue to be used to create additional efficiencies.

We have gained a tremendous number of internal efficiencies through automation, although most of those efficiencies were simply plowed back into other services. However, I believe a key difference this time is that the efficiencies will not be plowed back into the organization, they will be necessary to deal with decreased levels of support.

Page 11: How are you handling the new normal?

Services and open hours will be cut.

This is, of course, already happening. With fewer staff it becomes dificult to stay open as many hours as you had before.

Page 12: How are you handling the new normal?

Locations will be consolidated.

Again, in many locales this is already happening.

Page 13: How are you handling the new normal?

The fiscal pressures that libraries are under will transform the library systems marketplace.

Pressures on vendors to cut prices will be difficult to ignore. They will likely include libraries going to open source systems and paying a vendor only for support as well as new offerings that exert downward price pressure on the market.

Page 14: How are you handling the new normal?

http://www.losinglibraries.org/

Page 16: How are you handling the new normal?

But Wait! We live in Nebraska!

http://money.cnn.com/news/storysupplement/economy/gapmap/

Page 17: How are you handling the new normal?

However …

Just for NE public libraries, comparing 2009-10 operating expenditures to the previous year:

11+% lower = 206-10% lower = 201-5% lower = 28Same = 9

38% lower or same

1-5% higher = 516-10% higher = 3511+% higher = 42

Just a quick look at data from http://www.nlc.nebraska.gov/stats/ - comparing only those libraries having stats for both years

Page 18: How are you handling the new normal?

And …

Just for NE public libraries, comparing 2009-10 materials expenditures to the previous year:

11+% lower = 416-10% lower = 241-5% lower = 31Same = 15

55% lower or same

1-5% higher = 276-10% higher = 2211+% higher = 52

Just a quick look at data from http://www.nlc.nebraska.gov/stats/ - comparing only those libraries having stats for both years

Page 19: How are you handling the new normal?

So we set out on a two-year mission to survey the impact of the “new normal” in

Nebraska Libraries• budgets

• staffing & volunteers• materials budgets

• hours • accreditation standing• program priorities

• prospects for the future• and more

Page 20: How are you handling the new normal?

0 Public School Academic Community College

Special Institutional0

20

40

60

80

100

120

140

160

7

134127

228 11 6

2010 Survey - Library Type

Public

School

4+ Yea

r Colle

ge

Community Colle

ge

Speci

al

Institutional

Other (plea

se sp

ecify)

0

20

40

60

80

100

120101

63

10 5 5 4 2

2011 Survey - Library Type

Page 21: How are you handling the new normal?

Less t

han 500

500 – 999

1,000 - 1,499

1,500 - 2,499

2,500 - 4,999

5,000 - 9,999

10,000 - 49,999

50,000 and ab

oveOther

(blank)

0

20

40

60

80

100

120 114

76

41

26

12 16 21

3 4

2010 Survey - Service Population

Less t

han 500

500 - 999

1,000 - 1,499

1,500 - 2,499

2,500 - 4,999

5,000 - 9,999

10,000 - 49,999

50,000 and ab

ove

Other (plea

se sp

ecify)

No resp

onse0

1020304050607080

68

33

1825

919

13

1 1 3

2011 Survey - Service Population

Page 22: How are you handling the new normal?

11+% lower

6 - 10% lower

1 - 5% lower

Same 1 - 5% higher

6 - 10% higher

11+% higher

(blank)0

20

40

60

80

100

120

140

160

180

1623

45

153

62

5 4

2011 total library budgetcompared 2010 budget

11+% lo

wer

6 - 10% lo

wer

1 - 5% lo

werSa

me

1 - 5% high

er

6 - 10% high

er

11+% high

er

No resp

onse0

102030405060708090

100

10 10

26

89

38

5 210

2012 total library budgetcompared 2011 budget

Page 23: How are you handling the new normal?

11+% lower 6 - 10% lower

1 - 5% lower

Same 1 - 5% higher

11+% higher

(blank)0

50

100

150

200

250

300

15 12 20

252

7 2

2011 staffing levels compared to 2010 staffing levels

11+% lo

wer

6 - 10% lo

wer

1 - 5% lo

werSa

me

1 - 5% high

er

11+% high

er

No resp

onse0

20

40

60

80

100

120

140

160

155 12

150

3 2 3

2012 staffing levels compared to 2011 staffing levels

Page 24: How are you handling the new normal?

Much lower Lower Same Higher Much higher (blank)0

50

100

150

200

250

516

224

37

3

2011 use of volunteers/Friends for library tasks compared to 2010

Much lower Lower Same Higher Much higher No response0

20

40

60

80

100

120

140

160

2 5

134

20

3

26

2012 use of volunteers/Friends for library tasks compared to 2011

Page 25: How are you handling the new normal?

11+% lower

6 - 10% lower

1 - 5% lower

Same 1 - 5% higher

6 - 10% higher

11+% higher

(blank)0

20

40

60

80

100

120

140

160

180

2114

52

165

41

7 6

2011 budget for books and other ma-terials compared to 2010

11+% lo

wer

6 - 10% lo

wer

1 - 5% lo

werSa

me

1 - 5% high

er

6 - 10% high

er

11+% high

er

No resp

onse0

20

40

60

80

100

120

2012 budget for books and other mate-rials compared to 2011

Page 26: How are you handling the new normal?

11+% less 6 - 10% less

1 - 5% less

Same 1 - 5% more

6 - 10% more

11+% more

(blank)0

50

100

150

200

250

300

3 2 12

275

13 5 1

2011 library hours compared to 2010

11+% le

ss

6 - 10% le

ss

1 - 5% le

ssSa

me

1 - 5% m

ore

6 - 10% m

ore

11+% m

ore

No resp

onse0

20406080

100120140160180

2 3 9

166

6 1 1 2

2012 library hours compared to 2011

Page 27: How are you handling the new normal?

Much worse Worse Same Better Much better (blank)0

50

100

150

200

250

326

199

30

1

2010 Survey - Library budget this year vs. other departments of parent orga-

nization

Much worse Worse Same Better Much better No response0

20

40

60

80

100

120

140

5

22

129

17

116

2011 Survey - Library budget this year vs. other departments of parent organiza-

tion

Page 28: How are you handling the new normal?

11+% lower 6 - 10% lower

1 - 5% lower

Same 1 - 5% higher

6 - 10% higher

(blank)0

20

40

60

80

100

120

140

5

25

61

133

34

1

2010 Survey - Best guess for overall budget outcome next year

11+% lo

wer

6 - 10% lo

wer

1 - 5% lo

werSa

me

1 - 5% high

er

6 - 10% high

er

No resp

onse0

102030405060708090

100

4 8

38

90

31

316

2011 Survey - Best guess for overall budget outcome next year

Page 29: How are you handling the new normal?

Yes No N/A No response0

10

20

30

40

50

60

70

80

90

77

18

80

15

2011 Survey Only - Will still qualify for state aid as a result of budget

Page 30: How are you handling the new normal?

Focusing in on public libraries (full report will have other breakdowns)

Less t

han 500

500 - 999

1,000 - 1,499

1,500 - 2,499

2,500 - 4,999

5,000 - 9,999

10,000 - 49,999

50,000 and ab

ove

Other (plea

se sp

ecify)

No resp

onse05

1015202530

25

19

11 13

6

13 11

1 1 1

2011 Survey - Service Population

11+% lo

wer

6 - 10% lo

wer

1 - 5% lo

werSa

me

1 - 5% high

er

6 - 10% high

er

11+% high

er

No resp

onse0

10

20

30

40

3 511

41

30

4 25

2012 total library budgetcompared 2011 budget

Less t

han 500

500 – 999

1,000 - 1,499

1,500 - 2,499

2,500 - 4,999

5,000 - 9,999

10,000 - 49,999

50,000 and ab

ove05

101520253035

2833

26

14

6

13 12

2

2010 Survey - Service Popula-tion

11+% lower

6 - 10% lower

1 - 5% lower

Same 1 - 5% higher

6 - 10% higher

(blank)0

10

20

30

40

50

60

3 6

21

53

45

3

2011 total library budgetcompared 2010 budget

Page 31: How are you handling the new normal?

Focusing in on public libraries (full report will have other breakdowns)

11+% lower

6 - 10% lower

1 - 5% lower

Same 1 - 5% higher

6 - 10% higher

11+% higher

(blank)0

10

20

30

40

50

60

70

81

24

62

28

61

2011 budget for books and other materials compared to 2010

6 - 10% lower

1 - 5% lower

Same 1 - 5% higher

6 - 10% higher

(blank)0

10

20

30

40

50

60

70

4

26

61

23

1

2010 Survey - Best guess for overall budget outcome next

year

11+% lo

wer

6 - 10% lo

wer

1 - 5% lo

werSa

me

1 - 5% high

er

6 - 10% high

er

11+% high

er

No resp

onse0

102030405060

1 1

18

55

18

3 1 4

2012 budget for books and other materials compared to 2011

6 - 10% lo

wer

1 - 5% lo

werSa

me

1 - 5% high

er

6 - 10% high

er

No resp

onse0

102030405060

412

50

24

38

2011 Survey - Best guess for overall budget outcome next

year

Page 32: How are you handling the new normal?

Focusing in on public libraries (full report will have other breakdowns)

Yes No N/A No response0

10

20

30

40

50

60

70

80

68

1014

9

2011 Survey Only - Will still qualify for state aid as a result of budget

Page 33: How are you handling the new normal?

2010 and 2011 Major Themes to Questions about Not Meeting

Accreditation Measures

• % of Materials• hours• local government maintenance of effort• staffing levels / accredited staff• Rule 10 for schools

Page 34: How are you handling the new normal?

2010 Survey – Services Eliminated (not asked in 2011)

Bookmobile books by mail check out of cassettes Databases Library paras and their time with students Library skills classes for students marking books "new“ (although we keep the new

books on a display table) monthly newsletter Preschool reading programs print periodicals Reading Buddies

Regional Newspaper Subscriptions (KC Star, Chicago Sun-Times, etc.) some academic database services Some student

projects Space for groups in the library consolitated leisure library for residents and staff research library Summer

Reading VHS collection Wall Street Journal subscription Web Site special features

Page 35: How are you handling the new normal?

2010 – Services Reduced (not asked 2011)Acquisitions adult and teen book clubs adult services advertisements in

local paper amount of testing, pull-out for high ability students Audio Cassettes - Story Hour author visits; technology training book club book purchases books, audio books,

dvds children’s programs collaboration with teachers Community outreach,

nonresident free access (is fee now) standing order book sets duplicates, out of date

items we are considering reducing electronic reserves lamination/production Library classes

magazines VHS (AV), materials in general media van delivery nonfiction offerings Online-Database Access Outdated formats (audio

cassettes) new equipment Textbooks Purchased less expensive databases reference

reference collections Saturday hours by 2 School age kids reading programs Senior Book Club Small print fiction reference material,

physical and online Some staff services -- not enough time or help staffing at each of the

elementary libraries. Sunday evening hours

Page 36: How are you handling the new normal?

2010 – Services Expanded (not asked 2011)electronic databases web resources online training accessibility to early

chapter books/series story time Adult education classes after school programs afterschool homework assistance mobile laptop cart Audiobook offerings Bibliographic

Instruction Book bag books book discussion groups book talks technology c hildren's services and computer classes Children's summer program collaborative teaching Computer

classes computer labs computers Copying Services for students hours periodicals digital

publishing services groups meeting at the library Facebook

Genealogical service and equipment Instant message reference Inter-Library Loan books in Spanish more storytimes Movie Nights, Summer

Reading Program Nebraska overdrive one-on-one reference/research assistance

program Golden Sower program new computer for public access internet readers advisory Reading Rewards Program Research classes Rotating DVDs Scrabble & Stichin' Day Spanish language computer class ……

Page 37: How are you handling the new normal?

2010 Survey - If your library has prioritized its services, how would you list them from most

essential to least (not asked 2011)

Generally stated, high priorities are:• customer service• new books and bestsellers, dvd’s …• internet and computers• databases• youth services• staffing and hours

Page 38: How are you handling the new normal?

Back to Roy Tennant’s blog entry:

If we find ways to refocus our efforts on where we really add value, and on adding value that our users and funders actually value instead of what we think they

should, then this could presage a new golden age for libraries... It will not be easy, nor obvious what needs

to be done. But it has already begun and the sooner we take control over it, and guide our operations down to the new normal with as much of our added value intact as we can manage, the more likely it will be that we will find the new normal to acceptable.

Page 39: How are you handling the new normal?

Two general observations so far:

Nebraska IS better off than many other states, and some locales have been able to handle the “new normal” better than others – still, it is happening.

For those most impacted, controlling the advance of the “new normal” may not be an option, but we can control how we guide our operations down to the new normal with as much of our added value intact as we can manage.

Page 40: How are you handling the new normal?

Discussion of Your Observations and Ways You Are Guiding Your Library Through the “New Normal”

Including important factors such as:

• technology• process realignment• staff culture/environment• innovation• renewal, regeneration• radical transformation• NLC/NLA/NEMA et al

• strategic planning• advocacy• program prioritization• patron satisfaction• usage, ROI etc.• collaboration• stories

Page 41: How are you handling the new normal?

http://www.lonm.org/

Page 42: How are you handling the new normal?

http://www.cla-csla.org/pdfs/CLA_Program.pdf

Page 43: How are you handling the new normal?

http://willmanley.com/2011/09/12/will-unwound-554-beware-the-new-normal/

Page 44: How are you handling the new normal?

http://quartz.syr.edu/rdlankes/Presentations/2011/NELA.pdf

R. David Lankes, the Director of the Information Institute and the library science program atSyracuse University, believes that what might kill ourprofession is not ebooks, Amazon or Google, but a lack of imagination. We must envision a bright future for librarians and the communities they serve, then fight to make that vision a reality. We need a new activist librarianship focused on solving the grand challenges of our communities. Without action we will kill librarianship. – New England Library Association Annual Conference, October 2, 2011

Page 45: How are you handling the new normal?

http://www.gilibrary.org

Page 46: How are you handling the new normal?

http://www.mercurynews.com/cambrian/ci_18958091?nclick_check=1

http://www.sjpl.org/innovation

Page 47: How are you handling the new normal?

We must go further. We must go deeper into our communities. We must bring radical positive change for our members. They are drowning in overpriced mortgages, our students are entering the job market with crippling academic debt, our children are struggling with under-performing schools.

And we must take a deep long look at ourselves. How can we expect radical positive change in our communities if we are unwilling to change ourselves? We must put every function, every budget item, every assumption under the microscope. We do this not to find efficiencies or downsize or "do more with less," but to see if they meet the test of our noble and radical mission.

http://vimeo.com/23348812

Page 48: How are you handling the new normal?

A Few More Resources:•"2011 Study released; highlights “new normal” impacting service to millions" http://www.ors.ala.org/libconnect/2011/06/21/2011-study-released-highlights-%E2%80%9Cnew-normal%E2%80%9D-impacting-service-to-millions/•“Tough Times and Eight Ways to Deal with Them” by James LaRue, American Libraries, December 29, 2009 http://americanlibrariesmagazine.org/features/12292009/tough-times-and-eight-ways-deal-them •"Sanctuary amid the stacks", Los Angeles Times March 6, 2011 http://articles.latimes.com/2011/mar/06/opinion/la-oe-iyer-libraries-20110306•"The State of America's Libraries" http://www.ala.org/ala/newspresscenter/mediapresscenter/americaslibraries2011/index.cfm•"Memo to Libraries: Change or Die" Posted on July 13, 2011 by Jim Sweeney http://www.sweeneypr.com/memo-to-libraries-change-or-die/•"The New Normal: The Simmering Challenge Facing Librarians" Publishers Weekly June 20, 2011 http://www.publishersweekly.com/pw/by-topic/industry-news/trade-shows-events/article/47649-the-new-normal-the-simmering-challenge-facing-librarians.html?page=1 •http://savelibraries.org/•http://www.libraryinnovation.org/•Local Government and Public Library Partnership Initiative (ICMA) http://icma.org/en/Page/884/Local_Government_and_Public_Library_Partnership_Initiative

And a full report of SACL’s two year study will be published by November 2011 at http://nlc.nebraska.gov/stadv/

Page 50: How are you handling the new normal?

And what if …

Nebraska was not only known for its BIG RED …

But for PLAID and other statewide library

development patterns?

just a crazy idea from Steve Fosselman

P ublic

L ibrary

A nticipation

I nnovation &

D rive