how blogs work for business
TRANSCRIPT
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How Blogs work for business
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Firstly. What is a blog?
And hands up if you thought online dairy!
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Well what ever you thought, your right
That is just one use of what is a very powerful marketing tool
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• daily pulpit• a personal diary• collaborative space• political soapbox• breaking-news outlet • own private thoughts• Memos to the world• A promotional gold mine
So .. what is a blog?
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How can this benefit my business?
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Positions your company + staff as authorities
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It enhances your core brand identity
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Increases your reach
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Allows you to communicate directly with users
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Enhances your existing marketing strategy
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Captures more search traffic via ‘the long tail’
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Improves relevant internal linking to your website
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Humanizes your business
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Positions you next to industry thought leaders
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Encourages feedback from users
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Makes the most of your everyday activities by vocalizing them
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How to achieve blogging success
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Carry out competitor analysis with tools like http://www.quarkbase.com/ to find out what the competition are doing
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Get to know words again, indulge in them.. They are now your sales team!
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Write engaging titles that grab readers attention
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Sum up your entire post in a title
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Think how punchy news titles are
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Advertise your blog on areas of your website
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Use calls to action throughout your posts
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Maximize your RSS feed subscriptions by including a large or prominent RSS icon
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Make it easy for users to share your content by adding ‘share this’ buttons so that they can post your content to Digg, Yahoo buzz, Twitter, Delicious and Reddit.
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Make sure your blog is integrated into your website, thus any links into the blog with benefit your site also
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Comment on other industry blogs and forums to expand your authority and lead users back to your website
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Make sure your blog visitors can easily navigate back to your website
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Post often to ensure the search engines are returning regularly to index your content
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Help the engines out by adding your RSS URL to a number of respected RSS directories such as Technorati
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Include product shots in posts to reinforce the users journey from your site to your blog
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Use keywords and phrases to optimize your posts
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Consider opening a netvibes page to track everything going on in your industry via RSS feeds
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What subject is at the top of Digg or Twitter search, what are people reading about?
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Be interesting and informative
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Use top 10 list, breaking news and how to videos
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Video content should be utilized as it stimulates users interest and they can easily embed it on to their site or social space
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Make good use of categories to help users navigate to the content that is important to them
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Utilize the notoriety of others for your own benefits with Guest blogging and interviews
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Create substance with high resolution images within posts
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Remember the basic blogging mantra
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Short and simple
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Be a thought leader
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Fresh and often
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Ask for help
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Have an opinion
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Be authentic
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Don’t sell
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Be generous
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A few things to ask your webmasters / web designers to action on your blog
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If your using a CMS like Wordpress, make sure that you don’t get any duplicate content issues with permanent index.php urls
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Set-up webmaster tools on your blog and make sure your site map is active
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Set-up google analytics on you blog
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Try to get an automatic plug-in to ping ever post your make to loads of nice RSS directories
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Set-up google analytics on you blog
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The value of Bloggingwas brought to you by www.mediamodus.com
& Claire Stokoe
and images creating using:
http://www.stripcreator.com/make.php#