how bots impact major onsales [webinar]

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Page 1: How bots impact major onsales [Webinar]
Page 2: How bots impact major onsales [Webinar]

▪Introduction

▪Bots 101

▪BOTS Act and what it covers (and doesn’t cover)

▪How bots can impact your major onsales and associated

mitigation strategies

▪StubHub case study

▪Q&A

Page 3: How bots impact major onsales [Webinar]

Rami Essaid

CEO & Co-founder, Distil Networks

Niels Sodemann

CEO & Co-founder, Queue-it

Distil Networks is the only proactive and precise bot mitigation solution for web applications, mobile, and APIs.

▪ Founded in 2011

▪ 180 employees

▪ 5 offices

▪ $65 million in funding

The use of Queue-it has ensured online fairness during high-demand online events for more than 1.5 billion consumers worldwide.

▪Founded in 2010▪63 employees▪2016 TTA winner of Supplier of the Year

DenmarkSilicon Valley

Page 4: How bots impact major onsales [Webinar]

Awards and Analyst Recognition

The only anti-bot solution to be included

in Gartner’s Online Fraud Detection

Market Guide 2-years running

“Distil’s ability to analyze behavior provides

the best chance of detecting and blocking

bot-driven attacks.”

“Clear innovation compared to

similar services.”2017 WINNER: Best Fraud Prevention

Solution

Page 5: How bots impact major onsales [Webinar]

Bots 101

Page 6: How bots impact major onsales [Webinar]

Good bots

▪ Search engine crawling

▪ Power APIs

▪ Check system connectivity & status

A ‘bot’ is an automated program that runs on the internet

Bad bots

▪ Steal content

▪ Scan for vulnerabilities

▪ Perform fraud etc.Traffic Distribution by Type, 2016

Page 7: How bots impact major onsales [Webinar]

What concerns you most about the impact of bots on your organization’s website(s)?

▪ Website Security

▪ Transaction Fraud

▪ Lost Revenue to Scalpers

▪ Poor Customer Experience

Survey

Page 8: How bots impact major onsales [Webinar]

How are you addressing your bot concerns?

▪ Addressing now

▪ Plan to address this year

▪ Plan to address next year

▪ No plans to address

▪ Don’t know

Survey

Page 9: How bots impact major onsales [Webinar]

The BOTS Act explained

Page 10: How bots impact major onsales [Webinar]

▪ Prohibits the circumvention of a security

measure used to enforce ticket purchasing

limits for an event with an attendance

capacity > 200 pers.

▪ Prohibits the sale of an event ticket

obtained through such a circumvention

violation if the seller participated in, had the

ability to control, or should have known

about it

BOTS Act key prohibitions

Page 11: How bots impact major onsales [Webinar]

▪ Scalping

▪ Sniping

▪ Spinning

20% of traffic bad bots

OWASP Automated Threats relevant to BOTS Act

Page 12: How bots impact major onsales [Webinar]

Ticketing Bots Sophistication

Page 13: How bots impact major onsales [Webinar]

Other legislation

Page 14: How bots impact major onsales [Webinar]

▪ Must Have Protections

Prohibits the circumvention of a security

measure used to enforce ticket purchasing

limits for an event with an attendance capacity

> 200 pers.

Who does it impact? Primary Ticketing.

▪ Federal Trade Commission Audits:

Treats violations as unfair or deceptive acts under the FTC Act. The bill provides authority to the FTC and states to enforce against such violations

Page 15: How bots impact major onsales [Webinar]

▪ Must Have Protections

Prohibits the circumvention of a security

measure used to enforce ticket purchasing

limits for an event with an attendance

capacity > 200 pers.

Who does it impact? Secondary Ticketing.

▪ FTC Audits

Treats violations as unfair or deceptive acts under the FTC Act, provides authority to the FTC and states to enforce against such violations

Prohibits the sale of an event ticket obtained through such a circumvention violation if the seller participated in, had the ability to control, or should have known about it

Page 16: How bots impact major onsales [Webinar]

Can you enforce?

Who does this impact? Venues.

Can you comply? Can you cooperate?

Page 17: How bots impact major onsales [Webinar]

If you aren’t bypassing security measures on a website in order to get

tickets, you aren’t breaking the law.

▪ Doesn’t eliminate the ability to buy & resell tickets obtained legally

▪ Doesn’t address historical relationships between sellers and reseller

▪ Doesn’t make the 40% of tickets not on public sale magically reappear

What the BOTS Act does not address

Page 18: How bots impact major onsales [Webinar]

▪ Bots: scapegoat for a bigger problem in ticketing

▪ Humans + scripts: Cubefarm of people operating

bots with industry experts managing them

▪ 7 years + $25M later, FBI cracks down in 2010

▪ Ken Lowson now a wiseguy turned good

…and then there’s Wiseguys

Source: https://motherboard.vice.com/en_us/article/the-man-

who-broke-ticketmaster

Page 19: How bots impact major onsales [Webinar]

▪ Precise log in, processing thousands of

purchases faster than any human

▪ Fooling CAPTCHA, with huge database

of combinations + operating at

lightning speed

▪ Securing best seats & selling them at a

steep markup for resale to the public

How they did it

Source: U.S. Attorney Office, The Star Ledger

Page 20: How bots impact major onsales [Webinar]

Other ‘wiseguys’ like ShowsOnSale continue to pop up,

historically hard & expensive to prosecute

Page 21: How bots impact major onsales [Webinar]

Why you can’t sell out in 20 minutes

Ticket onsales timeline

It’s not possible to sell out in less

than 2x basket/cart timeout time

More info: https://queue-

it.com/presentation-can-you-sell-out-in-2-

minutes-no-learn-why/

Page 22: How bots impact major onsales [Webinar]
Page 23: How bots impact major onsales [Webinar]

In other words, as a venue, organization or ticketing

software platform, it is still on you to defend against

this fraudulent activity during your major onsales

Page 24: How bots impact major onsales [Webinar]

How bots abuse the logic of online ticket sales

Distil Networks Queue-it Distil Networks

Page 25: How bots impact major onsales [Webinar]

Before onsale: Account Creation

Distil Networks Queue-it Distil Networks

Page 26: How bots impact major onsales [Webinar]

Before onsale: Account Takeover

Distil Networks Queue-it Distil Networks

Page 27: How bots impact major onsales [Webinar]

Account Takeover Attacks

Page 28: How bots impact major onsales [Webinar]

Financial fraud

Targets are accounts at financial or e-commerce services that store users’ banking details. The attackers perform unauthorized withdrawal from bank accounts or fraudulent transactions using the credit/debit cards on file.

This includes virtual currency such as bitcoin, in-game currency, and rewards programs. This is all worth real money.

Account Takeover Attacks: Why?

Spam

Spam can appear in any service feature that accepts user-generated content, including discussion forums, direct messages, and reviews/ratings, degrading platform integrity and brand reputation.

Phishing

Attackers can assume a compromised user’s identity and launch phishing attacks on others in his/her social circle to steal their credentials, personal information, or sensitive data.

Page 29: How bots impact major onsales [Webinar]

Account Takeover Bots Sophistication

Page 30: How bots impact major onsales [Webinar]

Day of onsale / During onsale

Distil Networks Queue-it Distil Networks

Page 31: How bots impact major onsales [Webinar]

Volume

Distil Networks Queue-it Distil Networks

Page 32: How bots impact major onsales [Webinar]

Volume

▪ To achieve this, spinner bots create

many hits

▪ Queue-it can recognize this as

coming from same device and will

block

▪ 50% of blocking during a major

onsale is due to spinner bots

Page 33: How bots impact major onsales [Webinar]

Speed

Distil Networks Queue-it Distil Networks

Page 34: How bots impact major onsales [Webinar]

Speed

▪ Any speed scripted

bots arriving before

the event are placed in

the randomized pre-

event waiting room

before the event

launches

Pre-event queue page Live event queue page

Page 35: How bots impact major onsales [Webinar]

During ticket purchase

Distil Networks Queue-it Distil Networks

Page 36: How bots impact major onsales [Webinar]

Credit card fraud

Page 37: How bots impact major onsales [Webinar]

Multiple purchases, exceeding limits

Distil Networks Queue-it Distil Networks

Page 38: How bots impact major onsales [Webinar]

IP Address

Header & User Agent Information

Cookie Browser

200+ Attributes of data Navigator, WebGL, Plugins, Audio, Video, etc.

Tamper proofing layer

Distil Hi-Def Fingerprint

Identification Must Go Beyond the IP Address...

Page 39: How bots impact major onsales [Webinar]

StubHub Case Study

Page 40: How bots impact major onsales [Webinar]

StubHub Case Study

Account Takeover and Fraud

“Distil helped us greatly reduce

transaction fraud and account

takeovers.”

Marty Boos

CIO, StubHub

Page 41: How bots impact major onsales [Webinar]

StubHub Case Study

Ticket Scraping

“Competitive data mining for

ticket prices and inventory

information was a constant

threat.”

Marty Boos

CIO, StubHub

Page 42: How bots impact major onsales [Webinar]

StubHub Case Study

Skewed Conversion Tracking

“The number of conversions were

greatly deflated because of bad bot

traffic. Now that we’re filtering bad

bot traffic out, we’re able to see

what the real data is and make

decisions based on real visitors.”

Marty Boos

CIO, StubHub

Page 43: How bots impact major onsales [Webinar]

StubHub Case Study Conclusions

In reference to the before, wait and buyer journey:

“I like this multi-layered approach” George Loyer, Director

Technical Operations, StubHub

Distil Networks Queue-it Distil Networks

Page 44: How bots impact major onsales [Webinar]

Free trial Free trial

www.distilnetworks.com/trial www.queue-it.com/free-trial