how california safari maximized their conversions
TRANSCRIPT
How California Safari’s
Content Makeover
Maximized Conversions
KEYDifferenceMedia.com
CASE STUDY | 01
The content you present to your clients says a lot about your organization. Are you professional?
Creative? Polished? Focused?
We took California Safari’s disorganized, unattractive Teen Leadership Program white paper and
redesigned it into a visually appealing, professional paper that showcased some of the strongest points
of the California Safari brand.
CASE STUDY | 02
ATTRACTIVE REDESIGN
While California Safari’s white paper had great content, they needed a more attractive, readable layout.
By spicing up blocks of text with sharp, crisp images, we kept readers engaged and helped illustrate
some important points.
Clearer, more frequent pictures.
California Safari’s original whitepaper had a scattered, nearly nonexistent color scheme. By using their
green & blue scheme throughout the whitepaper, we reinforced brand image and brought some life to
the paper.
Branded, consistent color scheme.
CASE STUDY | 03
California Safari’s original white paper had an inconsistent and jarring layout. By using bold headings and
emphasizing bullet points, we made their white paper easier to digest and gave it a more professional
appearance.
More readable text.
Professional layout.
By using a di�erent, larger font we made the whitepaper’s text much easier on the eyes to read. We used
a grayer text color to blend with the paper’s colors and provide a change from the typical black on white
text.
>>
CASE STUDY | 04
CLEAR CALL TO ACTION
One of the most important parts of your whitepaper is having a strong, clear “call-to-action” or CTA.
California Safari’s original design had a “call to action” - but it was buried in dense text and cluttered too
much to be e�ective.
We created a professional page to finish o� the white paper with a clear-cut, simple CTA that maximize
conversion rates and helped simplify the buy process.
>>
Mr Key (Karnika Yashwant) brings a disciplined focus to any business - large or small - who wants
to make the most of the Internet. As co-founder of the People-Centered Internet, I had a lot of
choices for where to go for our youth experience offering at www.CaliforniaSafari.com. I was very
glad my business partner Denise O'Brien introduced us to Mr Key, and he has been the key to our
progress in outreach and we are working with him on developing meaningful interactions with
potential applicants for California Safari. I like his good judgement and his courage in advocating
for what he believes will work, gentle yet firmly, we are making progress with his guidance. As we
delve into our analytics to improve our offering, we can ask for no better guide than Mr. Key.
Mei Lin Fung, Co-Founder, California Safari.
“
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CASE STUDY | 05
BEFORE/AFTER
Mei Lin Fung, Co-Founder, California Safari.
”
The Top 5 Things You
Need to Know Before
Choosing a Teen
Leadership Program.By Denise O’Brien @DOMEntertain
and Mei Lin Fung @meilinfung
CaliforniaSafari.com
CASE STUDY | 06
BEFORE/AFTER
WHITE PAPER | 07
Twitter: @CaliforniSafari - Instagram: @CaliforniaSafari - Facebook.com/CaliforniaSafari
CaliforniaSafari.com
Identify mentors who are where you want to be. Many who have worked their way to the top in their own
careers reach a stage where they truly want to share their secrets to success with you. Does the program
you are looking at give you the coaching to reach out and make these valuable connections?
Create a TEAM: Together Everyone Achieves More
Share your plan with a trusted friend. Hang around people who believe in YOU and your dreams. Cut
negative people, those who ridicule your dreams or don’t believe in you 110%, out of your life. Let your
teammates shine the light on your! Your team can be a combination of friends, mentors and professionals
that support you and your dreams every day, picking you up on the days you really would rather quit.
you’ll enjoy the fruits for the rest of your life.
TEAM skills are key to your success as a future leader in a globally networked world, does the leadership
program you are considering highlight this important aspect?
Professor Thomas Malone of MIT’s Center for Collective Intelligence presented at the Program for the
Future organized by Mei Lin Fung, Valerie Landau, Eileen Clegg, Sam Hahn, Robert Stephenson, Joel
Orr 2008 Click here or on the picture above to see the full set of slides about Collective Intelligence
CREATE PROFESSIONAL, BRANDED CONTENT WITHOUT LIFTING A FINGER
Get Started
Are you missing out on hot leads because you
can’t get the right message out? We create
content that irresistibly attracts your audience
to your brand.