how can business be successful in promoting their brands via social media - andrew gerrard 02 july...
TRANSCRIPT
How can business be How can business be successful in promoting successful in promoting their brands via social their brands via social
mediamediaAndrew Gerrard
02nd July 2009@andrewgerrard
BARCLAYSCOMMERCIAL
“I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
Old rules?Old rules?
New ModelsNew Models
Mass AudiencesMass Audiences
Audience SegmentationAudience Segmentation
Market FragmentationMarket Fragmentation
Commercial realities still Commercial realities still applyapply
STOPSTOPSHOUTINGSHOUTING
!!
““Our” Our” “network”“network”
Influence the Influence the InfluencersInfluencers
The path to engagementThe path to engagement
Measure
Identify
Analyse
Locate
Earn
Protect
Where are they?Where are they?
Platforms / ChannelsPlatforms / Channels
Brands taking advantageBrands taking advantage
Who do Who do youryour users trust? users trust?
GPS SAYS LEFT,TWEEPS SAY RIGHT!WHICH ROUTE SHOULDWE TAKE NOW?
““I’m so glad you agreed to meet in person. I’m so glad you agreed to meet in person. There are some things that can’t be said in There are some things that can’t be said in
140 characters.”140 characters.”
How can business be How can business be successful in promoting successful in promoting their brands via social their brands via social
mediamediaAndrew Gerrard
02nd July 2009@andrewgerrard
BARCLAYSCOMMERCIAL