how can companies be responsible social marketers?
TRANSCRIPT
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HOW CAN COMPANIES BE RESPONSIBLE
SOCIAL MARKETERS?
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Leading by EXAMPLE
Low cost drinking water
Rural skill development
Solar home systems in Rural areas
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LEGAL BEHAVIOREVERY EMPLOYEE MUST KNOW AND OBSERVE RELAVENT LAWS
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ETHICAL BEHAVIORCOMPANIES MUST ADOPT AND DISSEMINATE A WRITEN CODE OF ETHICS, AND BUILD A TRADITION OF ETHICAL BEHAVIOR
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SOCIALLY RESPONSIBLE BEHAVIORINDIVIDUAL MARKETERS MUST EXERCISE THEIR SOCIAL CONSCIENCE IN SPECIFIC DEALING WITH CUSTOMERS AND STAKEHOLDERS
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SUSTAINABILITYABILITY TO MEET HUMANITY’S NEEDS WITHOUT HARNESSING FUTURE GENERATIONS
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Companies that innovate solutions and values in a socially responsible way are most likely to succeed
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SOCIALLY RESPOSIBLE BUSINESS MODELS
CAUSE RELATED MARKETINGCAUSE RELATED MARKETING SUPPORTS A CAUSE
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SOCIALLY RESPOSIBLE BUSINESS MODELS
SOCIAL MARKETINGSOCIAL MARKETING FURTHERS A CAUSE
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THANK YOU