Key FactGovernment figures show that on average packaging makes up around 20% by weight of household waste & recycling bins.

For all the packaging that you do use, remember to reuse and recycle as much as you can. To find out what can be recycled in your area visit: www.recyclenow.com and simply enter your postcode or contact your local authority direct.

If you believe that an item you have recently bought is over packaged please contact the manufacturer direct. If you feel their response is unsatisfactory then you can contact Consumer Direct on 08454 040506.

All products we buy need some form of packaging to help store, carry and preserve them, and although most products don’t use excessive amounts, we may still find that we have more packaging in our recycling and rubbish bins at home than we would like.

We can all do our bit to reduce the waste ending up in our homes, by following the top tips below:

Top Tip 1 - When shopping you can try to avoid products which seem to have excessive or awkward packaging as this is the best way of sending messages to manufacturers. Remember though that packaging may help fresh foods to last longer.

Top Tip 2 - Choose refillable or reusable products. By buying an item that can be reused or refilled e.g. cleaning products with trigger sprays, we do not need to keep buying that original product packaging again and again.

Top Tip 3 - Buy concentrated products. Concentrates perform in the same way but have been designed to be more effective, so require less of the product to achieve the same performance (taste or cleaning etc.). This means that less packaging is needed and as containers are smaller, fewer vehicles are needed to get them to the shops. Don’t forget to follow the measurement guidelines on the pack as you will be surprised how much less you need to use!

Top Tip 4 - Buy products with a long life, like cereals, in bulk. Buying in bulk can save on packaging needed and also on the trips to the shops.

Top Tip 5 - Buying food which doesn’t get eaten wastes the food and the packaging. Look at LoveFoodHate-Waste.com for tips on how to reduce food waste. If you do get tempted by a ‘BOGOF’ offer then try and share the spare one with friends and family or freeze half for later use.

How can I help?

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Morrisons: Carton Board - ‘Prepared for You’ (packaging) Morrisons has reviewed its ‘Prepared for You’ packaging, which is used across the 1,700 food products that are freshly prepared in store each day.

Changes to reduce the packaging across the range have resulted in Morrisons using an estimated 390 tonnes less packaging materials every year.

Tesco: Plastic Bottle – Double Concentrated Squash (packaging) Tesco worked with one of their partner brands (Princes) to improve the concentrated level of one of their squashes. They identified that the same flavour delivery and ‘dilute to taste’ could be achieved using double concentrated squash, effectively halving the amount of dilute required.

Bottle sizes were traditionally 1L, 2L and 3L, but these have now been replaced by new 750ml and 1.5L bottles, made from 100% recycled plastic and using environmentally friendly inks.

Double concentrated squash means the 3L squash bottle has been replaced with a 1.5L bottle, generating a bottle weight saving of 35g (46%) and avoiding the need for a handle. This innovation generates a saving of 363 tonnes of plastic per year.

For the full list of the latest case studies highlighting the great work of the Courtauld signatories, including retailers and brand owners, please go to www.wrap.org.uk/courtauld

How can I help?

Morrisons

Tesco

Double concentrated squash, effectively halving the

amount of dilute required

‘Prepared for You’ packaging has been reduced in size

46% lighter

50% less

76g 35g

The documents that WRAP produce contain many di�erent types ofinformation graphics. Illustrated here are some examples that shouldbe used as a guide for creating new material.

Graphs and charts should be as light as possible with keylines and a whitebackground; the width of bars should always be the same where possiblewithin your document.

Only use colour from the WRAP colour palettes, solid colour and 30% tintsof these colours can be used. You can mix colours between the di�erentWRAP palettes if necessary. On detailed graphs and tables the minimumfont size is 10pt.

Information graphics

December 2008 WRAP brand identity 28

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2010 2006

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Using bold yet simple graphics to illustrate information can create animmediate impact and helps to engage the reader. Below are someexamples, but you should create your own graphics in this style.

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