how can mobile tech revolutionise your business?
DESCRIPTION
ad:tech London 2012 How Can Mobile Tech Revolutionise Your Business? Luke Mansfield, Head of Product Innovation, Samsung David Balko, Senior Director of Client Services, VeltiTRANSCRIPT
MOBILE RELATIONSHIPSHow deep should your relationship run?
Brands are all looking for a ‘relationship’But relationships take many forms
Different types of relationshipsRequire different levels of engagement
And very different tones of communication
Branded Stuff through the agesThe branded stuff in my home
Branded Stuff through the agesThe branded stuff that went in the bin (or got lost)
People’s phones are intimateBut so are their homes…
Being in peoples’ homes or on their phone is a privilege
People’s phones are intimateBut so are their homes…
Imagine if other promotional items had the same baggage?
This rubber duck requires• Keys to your home• Your alarm code• Your personal documents• Control of your home devices• Your bank account details• Your space next to your partner in bed
Apps – a lasting memory, good or badConsumers tend not to delete applications
or Google Maps or Instagram or Let’s golf free
Applications are no magic bulletMarketing by Internet & e-mail may have more impact
Stream or Watch Videos
Use Skype / FaceTime
DL or Listen to Music
Share Photos / Videos
Check Public Transport Time Tables
Internet Shopping
DL or Use Apps
GPS / Satellite Maps
Browsing the Internet
4%
4%
4%
8%
11%
13%
14%
21%
22%
42%
58%
59%
Commonly Performed Activities on Mobile Phone
Browsing the internet, using email, and checking Facebook are the most common online activities on a mobile phone.
These are online Activities onlySMS is still #1
Actually we shouldn’t dictate where a consumer chooses to interact with us
the collision of
CONTENT
COMMERCE + COMMUNITY
Mobile web & HTML 5Unfulfilled potential
• HTML 5 allows websites to function like applications
• For rare tasks (insurance, tyre buying, currency exchange) HTML 5 will often be a more relevant way to converse
• 645M websites compare with 600k (ish) apps on any given platform
• Finding Apps is already a needle in a haystack job. HTML 5 will require a new way to search.
• HTML 5 is the ultimate Handshake medium
• The future is not http://www.
Mobile web & HTML 5Unfulfilled potential
“Betting on HTML 5 for the app is "one of the biggest mistakes if not the biggest strategic mistakes we've ever made,“Mark Zuckerberg
?
Luke MansfieldHead of Product InnovationSamsung [email protected] 469 320
David BalkoSenior Director, Client [email protected] 666 812
Thank you, any questions?