how can my business stand out online?
DESCRIPTION
The Internet is a vast sea, full of all types of businesses—big fish, small fish, sharks. Of course, with the proper online services such as an intelligently designed website that caters to customer experience and killer search engine optimization (SEO), staying afloat can be easy. Here are a few ways do so.TRANSCRIPT
How a Business Owner Can Stand Out Online
http://seobulldog.com
The Internet is a vast sea, full of all types of businesses—big fish, small fish, sharks. In fact, there are so many
websites online that it can be almost impossible to poke your head above the surface and be noticed. Of course, with
the proper online services such as an intelligently designed website that caters to customer
experience and killer search engine optimization (SEO), staying afloat can be much easier.
http://seobulldog.com
But what do you have to do if you want to accomplish more than just simply floating. What if you want to be on
top of the water? What if you want to be the fisherman that baits the hook and waits for a bite, dry, safe and happy in his boat? For that, you need to establish authority in your
industry.
http://seobulldog.com
Ways to Establish Yourself as an Industry Leader
There are many ways that you can go about establishing your authority online. Most are fairly easy to accomplish on your own, while some require the services of an SEO and website design professional. But no matter how much you choose to do on your own and how much you choose to let the pros handle it for you, keep in mind that the more you do overall, the better your voice will be and the more sales
and leads you’ll generate.
http://seobulldog.com
Have a Great Website
Your website is like your home base. Without a great website, you’re just floating around in the sea with nowhere to keep the fish that you catch. Your website is your point
of referral, your destination and your customer’s as well. Without a functional, well designed website, you have
zero credibility. Web design is more important than most business owners realize. If you don’t believe me, go take a
look at any Fortune 500 company—you won’t find one without an exquisite website that is easy to navigate,
provides great content, and most of all, exists.
http://seobulldog.com
Have Great SEO and Content
SEO is the bait for your hook and without it, you’re just food for the sharks. What most business owners don’t
realize about SEO is that it goes so much deeper than just some optimized keywords in the content. It’s embedded in
the HTML coding, formatted in the rich snippets, integrated in the URL and headings. SEO permeates throughout the entire website and works hand-in-hand with the design to
give you the bait you need to reel in the customers you deserve.
http://seobulldog.com
Frequent Social Media Networks
Social media is a great way to establish your voice in the community. By having accounts in LinkedIn, Facebook and a number
of other platforms, you can visit forums, take part in discussions and engage in posts that will not only let your
customers and leads know how knowledgeable you are, but also give you some invaluable insights into your
audience. You can think of social media as your fish finding radar—without it, you’re just dipping your pole in the water
old-school style while everyone else is using the best technology out there.
http://seobulldog.com
Put Fresh, Helpful Content Out There
Finally, you can establish your authority by writing about what you know. Sharing your knowledge through blogs and articles is a great way to expand your brand message while
increasing the perceived value of your product or service. The more upfront value you give your leads, the higher-
converting they will be since they know they’re going to get even more value once they become a client or customer. You can share these articles on blogs, social media, your website, in emails and newsletters or even in article directories that
will make them available for syndication.
http://seobulldog.com
Get Professional Help for More Exposure
Of course, all of this can be extremely time consuming and the learning curve through trial and error can be extremely
frustrating. Top that off with the time that you have to spend learning about HTML coding, web design, article
submissions—it becomes too much for the average business owner. This is why there are so many fish in the sea and not as many fishermen. If you want to stand out from the sea of sameness and set yourself apart from your competition by
being a fisherman and not a fish, click here then perhaps we should talk. Let me help you establish your online authority
and increase your sales—or catch—today.
http://seobulldog.com
