how can my business use twitter?
DESCRIPTION
A light look through the pluses and challenges of using Twitter to promote your business.TRANSCRIPT
><Harry Schilbach
How Can My Business Use Twitter
><Harry Schilbach of 162
Twitter in Numbers
Doing it Wrong
Why use Twitter for Business
Doing it Right
><Harry Schilbach
Twitter – From Egg to Eagle
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2006 – Spun out of a podcast company
2007 – Star app at SXSW
2008 – Growth beckoned
Too much growth?
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><Harry Schilbach
From Zero to a Billion tweets
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2007 2008 2009 20100
20000000
40000000
60000000
80000000
100000000
120000000
Source: twitter
3 years, 2 months & 1 day
163 Billion tweets
><Harry Schilbach
From Six to 500 Million
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500 million registered users
200 million active daily users
Source: Alexa Internet Media Bistro
><Harry Schilbach
From the USA to Everywhere
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140 m
50 m
29 m
35 m
Source: semiocast
><Harry Schilbach
What do they Tweet?
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Pointless Babble; 40.10%
Conversational; 37.60%
Re-tweets; 8.70% Self-Promo-tion; 5.90%
Spam; 3.80%
News; 3.60%
Source: Pear Analytics
Sod this, I’m going for a latte
Cat just rang into the door. Lolz!! (-:
><Harry Schilbach 9
Why use Twitter for Business
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Reach & Connecting
with Customers
Customer Feedback
Branding
Marketing
Why use Twitterfor business?
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Doing it Wrong
><Harry Schilbach
Doing It Wrong
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Stay Secure
Password is not a password
Who has access?
Process for changing password?
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Doing It Wrong 2
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Add Image or Video
Beware – employee with a grudge
Control access
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Doing It Wrong 3
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Doing It Wrong 4
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Beware Trolls – Don’t Bite!
Getting into arguments with individuals is a big turn off!
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Doing it Right
><Harry Schilbach
Doing It Right
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24/7 customer service
Be quick, courteous and full of action!
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Doing It Right 2
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Be funny
Humor works – easy to say – very hard to pull off
><Harry Schilbach
Doing It Right 3
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Keep it personal
Market discreetly & infrequently
Don’t Spam or use ‘bots
><Harry Schilbach
Finally…Some takeaways
Twitter is big & getting bigger
Be of value Engage Be secure Be appropriate
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Thank YouQuestions?