Online a Business RealityOnline a Business RealityHow can SME’s grow their business & boost profits with an online presenceHow can SME’s grow their business & boost profits with an online presence

Gurmukh SinghGurmukh SinghHead – Business MarketingHead – Business Marketing

IntelIntel

AgendaAgenda

Online presence : A Business Imperative & helps drive Innovation

How is Intel helping Small Businesses access & adapt technology in their business

Crisis & Opportunity

AgendaAgenda

Online presence : A Business Imperative & helps drive Innovation

How is Intel helping Small Businesses access & adapt technology in their business

Crisis & Opportunity

An Unprecedented CrisisAn Unprecedented Crisis

A World Economy In ShockA World Economy In Shock

An Incredible OpportunityAn Incredible Opportunity

$3T+USA, $827B

China, $586B

France, $33B

Germany, $103B

India, $16B

United Kingdom, $72B

Sweden, $22B

Think : TransformationThink : Transformation

Microprocessor : Heart of Microprocessor : Heart of Transformation TechnologyTransformation Technology

1993:1993:#1 Super Computer #1 Super Computer

2001: 2001: Super Computer Super Computer Ranked #328 Ranked #328

Today’s Today’s WorkstationWorkstation

Where to from here?

Transformation & InnovationTransformation & InnovationKey Success factorsKey Success factors

Sustained Innovation &

Transformation

New Products & Services

New Productivity Methods

Global Customer Base

Global Delivery

Boast Higher MarginsHigher Valuation

Global Acquisitions New Markets: Geographies, Customers

IT : Strategic Enabler of Innovation & IT : Strategic Enabler of Innovation & TransformationTransformation

Help me develop & test world class products in shortest possible time

Newproduct

development

Help me talk with my customers, employees & suppliers

EffectivelyCommunicate

With all

Accelerate Sales

Intelligently

Instant Customer Information

SecureMobile

Workplace

Seamless &Easy

Access

Help me market products faster, better & World wide

Help me serve my customers more effectively

Help me collaborate with all stakeholders wherever they are

Help me safely give access to resources to customers & partners

SCALABILITY

MOBILITY

EFFICIENCY

Affordable ComputingAffordable Computing

Fully connected ~ Rs. 12,000

AgendaAgenda

Online presence : A Business Imperative & helps drive Innovation

How is Intel helping Small Businesses access & adapt technology in their business

Crisis & Opportunity

Today: Some of your customers are onlineToday: Some of your customers are online

4 out of 5 are in age

band of 19 – 35 yrs

47M + regular Internet users in country

Average family income is 3.2

times national average

3 out of 4 are in “consuming” & “Aspiring Class, SEC A &

B

3 out of 4 of them come from the

non-metro towns & nearby villages

91% of all regular online Indians ‘shop’ online (search or buy)

Research Online Purchase OfflineS ource : JuxtConsult, Goog le

Tomorrow : A lot of your Tomorrow : A lot of your customers will be onlinecustomers will be online

By 2012 … INDIA 511

500 M Internet users

100 M Broadband connections

100 M Broadband Enabled devices

2011 2012

users bb connected devices bb subs

20102007 2008 2009

“My Digital Vision for India, by 2012, …. 500 million of its

population connected to the Internet and its unlimited opportunities, … l00 million

broadband connections, and 100 million broadband enabled devices to drive this “Connected Indian” milieu leading to the development and growth of a vibrant economy”

- IT Minister Raja

Can you afford not to be part of this ?

AgendaAgenda

Online presence : A Business Imperative & helps drive Innovation

How is Intel helping Small Businesses in India access & adapt technology in their business

Crisis & Opportunity

Innovation to provide best technologyInnovation to provide best technology

Spend Smart

Do More

Be More Secure

• PCs older than 3 years can experience >1.2x additional downtime hours1

• Small businesses are 4.5x more likely to experience hard drive failure with PCs older than 3 years.1

• Newer PCs can draw 50% less power on average2

• PCs older than 3 years can experience up to 1.6x more security incidents1

• Older PCs are not as effective in running the latest security software6

• New PCs have built-in technologies to improve security7

• Multi-task 3X faster than a typical 3 year old desktop3

• Perform excel calculations 2X faster than a typical 3-year-old notebook4

• 5X faster Wi-Fi performance and an advanced chip design, letting you stay unplugged5

Intel Business ExchangeIntel Business Exchange bxi bxindiandia..inte linte l.com.com

Intel® Business ExchangePublic-facing

SMB targeted

Go-to-Market Engine

Software, solutions & services

SolutionsEducate SMEs on IT and its application in

business

Match make SME with ISV/VAR via sales leads generated

Focused categories and verticals

Services ExchangeAggregator of Saas offerings targeting SME

– direct and via channel.

Other managed services like remote IT management, platform extension, etc., -

both Intel and non-Intel created.

Where to buyWhere to buywww.intel.com/in/wheretobuywww.intel.com/in/wheretobuy

Search selection Search Results Unique Reseller page

• A reseller updated backend database• Easy integration with marketing and

Demand Gen activities• Unique reseller page with store offers

• Results• 800 + participating resellers• ~100 leads/week generated• site visits/page views have

doubled in a quarter

Channel Feedback recd.

“we thank you and Intel for providing our name on the "where to buy" section on  Intel's website. Today only, we received a customer from Haridwar who bought an Intel core2duo based machine. The customer made his choice only after selecting our address from Intel website.”

Satbir Singh RoulaniyaComputerCraft

In SummaryIn Summary

This crisis provides us opportunities.This crisis provides us opportunities.

Transforming businesses through innovation is key.Transforming businesses through innovation is key.

Online is not an option but an imperative.Online is not an option but an imperative.

Success will require partnership & we are there to work together.Success will require partnership & we are there to work together.