how can social media benefit your business
TRANSCRIPT
![Page 1: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/1.jpg)
How can Social Media benefit your business?
Carol SkyringLearnTel
August 2010
www.learntel.com.au
![Page 2: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/2.jpg)
Video link removed - view video at:http://www.youtube.com/watch?v=sIFYPQjYhv8
![Page 3: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/3.jpg)
Pleaseusehashtag#icsptodiscussthissession
![Page 4: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/4.jpg)
1 point if you know what it is2 points if you’ve used
• Google• Slideshare• YouTube• Flickr• Delicious• Netvibes• Bebo
• Blog• Wiki• Facebook• MySpace• Ning• Twitter• Foursquare
• Plurk• Friendfeed• Diigo• uStream• Plaxo• Wikipedia• LinkedIn
![Page 5: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/5.jpg)
What is social media?Social media toolsSome facts & figuresUsing social media - good & badDesigning a social media strategy
![Page 6: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/6.jpg)
What is Social Media ?
![Page 7: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/7.jpg)
http://www.flickr.com/photos/b-tal/163450213/
“a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation
and exchange of user-generated content”Kaplan Andreas M., Haenlein Michael, (2010) Business Horizons, Vol. 53, Issue 1, p. 59-68.
![Page 8: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/8.jpg)
Get the T-Shirt at http://www.despair.com/somevedi.html
![Page 9: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/9.jpg)
Social Media
• Umbrella term that defines various activities that integrate technology & social interaction using words, pictures, videos and audio.
• Involves "building" shared meaning among communities.
• Interactions between people.• The ‘story’ is always evolving.
http://www.flickr.com/photos/grantmac/1341021537/
![Page 10: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/10.jpg)
It’s a conversation!
![Page 11: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/11.jpg)
Anyone can join the conversation with these tools
http://www.flickr.com/photos/fredcavazza/3428921418/in/photostream/
![Page 12: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/12.jpg)
The Tools - well a few of them
• Blogs
• Microblogging
• Social Networking
• Sharing
What are they?What can we do with them?
![Page 13: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/13.jpg)
Blogs
• ‘Blog’ is a shortened term for ‘Weblog’
• Way to easily publish to the Web
• A 'personal' website - can be group
• Can be public or private
• Group blog for sharing ideas
• Individual blogs - reflection
• Collect & publish resources
• Write for an audience
![Page 14: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/14.jpg)
Microblogging
• Share what you are doing in 140 characters
• People are using it to share resources, thoughts, ideas AND to talk about your brand
• Closed microblogging service
![Page 15: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/15.jpg)
• Teens & musicians
• Myspace for grown-ups!
• Thousands of 'groups'
Social Networking
• Professional networking
• Groups & forums
![Page 16: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/16.jpg)
Closed Social Networking
• Set up your own social networking site based around interests
• Small cost, free or open source
![Page 17: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/17.jpg)
Sharing
![Page 18: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/18.jpg)
Some facts & figures !
![Page 19: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/19.jpg)
![Page 20: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/20.jpg)
Nearly 1/4 use social media43% increase last 12 months
![Page 21: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/21.jpg)
Source: Nielson NetView: June 2010en_us.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Fact Sheets/NetView_US.pdf
906 million hours/month
![Page 22: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/22.jpg)
2009
276.9
Millions of people using Email(U.S., Europe, Australia, Brazil)
2009
301.5
Millions of people using Social Networks & Communities(U.S., Europe, Australia, Brazil)
Source: Nielsen Company
More people use social media than email
![Page 23: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/23.jpg)
500 million active users worldwide (July 2010)
Source: Online Media Daily, August 5, 2010http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133355
![Page 24: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/24.jpg)
100 million users worldwide (April 2010)
Source: The Economic Times 15 April, 2010http://economictimes.indiatimes.com/infotech/internet/Twitter-snags-over-100-million-users-
eyes-money-making/articleshow/5808927.cms
![Page 25: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/25.jpg)
750 tweets sent each secondSource: http://blog.twitter.com 18 June 2010
http://www.flickr.com/photos/thenextweb/3346248321/
![Page 26: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/26.jpg)
Over 20% of tweets concern products and brands
Source: http://live.psu.edu/story/41446
http://www.flickr.com/photos/thenextweb/3346248321/
![Page 27: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/27.jpg)
How can you use Social Media ?
![Page 28: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/28.jpg)
Learning (PLN)
Human RSS
Communication
Harness collective intelligence
Marketing & promotion
![Page 29: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/29.jpg)
New breed of customer
• Opinions• Networked• Connected• Want to be
heard
![Page 30: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/30.jpg)
![Page 31: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/31.jpg)
![Page 32: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/32.jpg)
![Page 33: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/33.jpg)
Video responses on YouTube
![Page 34: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/34.jpg)
Since February 2010:• YouTube: 30 million views• Twitter: > 100,000 followers • Facebook: > 750,000 fans• Fan interaction up 800%
Overall sales for Old Spice body-wash products up 107% in the last month
![Page 35: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/35.jpg)
Pepsi ditches Superbowl for Social Media
Generated over 3 million unique visitors and 16 million votes on the Pepsi Refresh Project website:
www.refresheverything.com.
![Page 36: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/36.jpg)
So you’re not a large international company...
you don’t need social media
RIGHT?
![Page 37: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/37.jpg)
WRONG!
![Page 38: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/38.jpg)
What are they saying about you?
![Page 39: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/39.jpg)
Ooops!
xxxxxxxxxxxxxx
xxxxxxxxxxx
![Page 40: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/40.jpg)
Designingastrategy >
![Page 41: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/41.jpg)
HOW
Who?
Why?
When?
What?
Where?
![Page 42: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/42.jpg)
![Page 43: How Can Social Media Benefit Your Business](https://reader038.vdocument.in/reader038/viewer/2022102322/53fc666d8d7f723a2d8b4940/html5/thumbnails/43.jpg)
Slides: http://www.slideshare.net/learntel/presentations
Follow the blog: http://web2tools.biz
Enrol for the online course:
http://socialmediacourse.eventbrite.com
Contact me: [email protected]
Next steps