how can we apply the motivations of art, self-expression and playfulness to ux - and vice versa?...

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How can we apply the motivations of art, self expression and playfulness to UX - and vice versa? Gerred Blyth UXPA ’14

Post on 18-Oct-2014

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The presentation considers artistic products and experiences: those that are primarily for users' pleasure. For these experiences, users are motivated by self-expression and playfulness rather than any usual sense of formal 'task completion'. We look at interactive experiences from arts festivals, to carnivals, to theatre, to nightclubs and raves. What can designers in this world learn from traditional UX and what can traditional UX practitioners learn from successful designs in these alternative environments? The presentation first looks at how to design walk-up-and-use products for large, flighty audiences and then moves on to the design of bespoke interactive products for single users or performers. We then finally consider one important question: How do you best design a product when its users are - quite literally - a bunch of clowns?

TRANSCRIPT

Page 1: How can we apply the motivations of art, self-expression and playfulness to UX - and vice versa? (Gerred Blyth)

How can we apply the motivations of art, self expression and playfulness to UX - and vice versa?

Gerred BlythUXPA ’14

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Wireframing Live Coding

Card Sorting Bodging

Co-Creation Workshops Soldering up a tree

Powerpoint Presentations

Projection Mapping Software

Axure Arduino

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User as Performer

Performer as User

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User as Performer

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Drum Machine Video

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Performer as User

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Magic Wall Video

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SubCycle Video

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Octocycle Video

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Send In The Users

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Five Transferable Principles

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Five Transferable Principles

1. Create Spectacle

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Five Transferable Principles

1. Create Spectacle

2. Develop Intrigue

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...but avoid ‘algorithm porn’

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Five Transferable Principles

1. Create Spectacle

2. Develop Intrigue

3. Engender Warmth

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Five Transferable Principles

1. Create Spectacle

2. Develop Intrigue

3. Engender Warmth

4. Produce T-Shaped Interfaces

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Biophilia Video

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Johnny Cash Video

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Five Transferable Principles

1. Create Spectacle

2. Develop Intrigue

3. Engender Warmth

4. Produce T-Shaped Interfaces

5. Allow for Frivolity

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Light Trumpet

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Light Trumpet Video

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More Transferable Concepts

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Usability!

Professionalism

Version Control

Sign Off

Spares and Backups

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Thank You

www.lighthouseexperience.com

www.departmentofbrilliant.com

@gerred @deptofbrilliant